Author : Terrence L. Gargiulo
Publisher : Routledge
Page : 251 pages
File Size : 28,87 MB
Release : 2014-12-18
Category : Business & Economics
ISBN : 1317454421
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Author : Kenneth B. Kahn
Publisher : M.E. Sharpe
Page : 280 pages
File Size : 34,32 MB
Release : 2006
Category : Business & Economics
ISBN : 9780765620194
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
Author : Janis Forman
Publisher : Stanford University Press
Page : 305 pages
File Size : 25,57 MB
Release : 2013-01-30
Category : Business & Economics
ISBN : 0804784957
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.
Author : Charles Conrad
Publisher : John Wiley & Sons
Page : 534 pages
File Size : 18,33 MB
Release : 2012-02-20
Category : Language Arts & Disciplines
ISBN : 1444338633
Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
Author : Kate Marek
Publisher : American Library Association
Page : 122 pages
File Size : 11,11 MB
Release : 2011
Category : Business & Economics
ISBN : 0838910793
A primer on how to develop storytelling skills.
Author : Dan P. Modaff
Publisher : Cognella Academic Publishing
Page : pages
File Size : 36,26 MB
Release : 2021-08-20
Category :
ISBN : 9781793549617
Organizational Communication: Foundations, Challenges, and Misunderstandings examines how communication is central to organizational life and the complexities and complications that arise as people attempt to coordinate their organizational activities. The text underscores the importance of the relationships we establish with the people with whom we work and how a better understanding of organizational communication theory and application can help us anticipate and manage misunderstandings in the workplace. In Part One, students learn about classical and modern management theories, systems theory, and frameworks for understanding organizational communication, including organizational culture and critical theory. In Part Two, the text covers topics traditionally covered in organizational communication textbooks through the lens of misunderstandings. Stories from organizational members highlight challenges and opportunities related to communicating in the organization. Realistic recruitment, socialization, the relationship between supervisors and subordinates, peer and team relationships, and leadership communication are addressed. The fifth edition features new interview data; broader coverage of diversity; expanded discussions of emotions at work; and examinations of workplace bullying, blended relationships, and technology as it relates to gender and age. Offering students a balanced mix of theoretical and practical information, Organizational Communication is an exemplary textbook for introductory organizational communication courses.
Author : Aaron C.T. Smith
Publisher : Edward Elgar Publishing
Page : 328 pages
File Size : 45,52 MB
Release : 2020-11-27
Category : Business & Economics
ISBN : 1839105097
This revised and extended second edition evaluates the diverse approaches to organizational change that have defined the field. Explaining the assumptions and implications that accompany these diverse philosophies, this book demystifies the complexities of conflicting perspectives and delivers valuable insights into the research and practice of organizational change.
Author : Michael J. Papa
Publisher : SAGE
Page : 473 pages
File Size : 25,24 MB
Release : 2008
Category : Business & Economics
ISBN : 1412916844
Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.
Author : Stefanie Reissner
Publisher : Routledge
Page : 196 pages
File Size : 38,15 MB
Release : 2013-06-03
Category : Business & Economics
ISBN : 1136160906
Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication. This book derives from one of the first research studies into storytelling in management practice, which sought to evaluate the assumed, but not necessarily proven, effectiveness of storytelling as a management tool. Building on existing theories of narrative and storytelling in organizations, the book explores how managers use storytelling in their daily practice, revealing that it can be employed both, purposively - like a tool, and perceptively - spontaneously and intuitively. The book explains that storytelling has different functions in management practice at different levels of the organization, such as: Creating direction for the organization Translating strategic messages into operational ones and supporting the professional development of staff Shaping the organization’s social fabric through the sharing of personal stories Aided by a wealth of interviews and case studies, Storytelling in Management Practice reveals an analysis of the dynamic relationship between story, storyteller, audience and organizational context. As such, it will be useful for students and researchers working across a variety of sub-disciplines, including: leadership, organizational behaviour and business communication.
Author : Paddy O'Toole
Publisher : Springer Science & Business Media
Page : 201 pages
File Size : 31,56 MB
Release : 2010-10-28
Category : Business & Economics
ISBN : 1441975241
How an organization works is largely a function of what it knows—i.e., the collective knowledge about all aspects of the enterprise, from competitive intelligence to formal systems and policies to the ways in which individuals solve problems and share their expertise. Organizational knowledge is not to be found in manuals and web sites, but in the day-to-day interactions among employees, suppliers, customers, investors, and other stakeholders. How Organizations Remember is based on a 10-month study of a technology firm with locations in three countries (Australia, US, and Ireland); the company has undergone rapid growth and expansion, which have had a profound impact on power structures and organizational culture, and hence, on the ways in which knowledge is created and disseminated. The author discovered that what is remembered is diverse, and of differing value within and across the organization. How knowledge is remembered is equally diverse, and ranges from computer files to cartoons on the wall, from stories to the way objects are placed on a desk. Knowledge is influenced by external influences as well as internal influences; knowledge may become a competitive advantage, but may also contribute to inertia. The book combines theoretical perspectives and empirical findings to generate insights that contribute to both research and practice in organizational learning, innovation, culture, and behavior.
