Chevrolet: 1911-1960


Book Description

The Chevrolet car and truck business traces its roots back to Michigan’s lumber industry in the middle of the 19th century. Lumber mills gave way to carriage and wagon manufacturing and the claim, before motorcars burst on the scene, that Flint was the “vehicle capital of the world.” This is the story of how those wagon makers quickly converted to producing automobiles, overtaking automotive pioneer and archrival Ford in sales, and building the Chevrolet brand into the global powerhouse entity it is today. This volume traces the first half (1911–1960) of Chevrolet’s 100-year history in photographic detail and provides an unparalleled spotter guide for long-forgotten (or never-known) Chevrolet cars and trucks.




Inside U.S.A.


Book Description

The seventy-fifth anniversary edition of Gunther’s classic portrait of America John Gunther’s Inside series were among the most popular books of reportage of the 1930s and 1940s. For Inside U.S.A., his magnum opus, Gunther set out from California and visited every state in the country, offering frank, lucid, and humorous observations along the way in what legendary publisher Robert Gottlieb, writing in the New York Times, calls Gunther’s “fluent, personal, casual, snappy” voice. Gunther’s insights on race, labor, the impact of massive New Deal public works projects, rural life, urbanization, and much more yield fascinating insight into life in a postwar America that had vaulted into the status of the world’s preeminent superpower. This seventy-fifth-anniversary edition of Inside U.S.A. provides an invaluable picture of America as it was and is both a delight to read and filled with insights that remain deeply relevant today.




U.S. Army Chevrolet Trucks in World War II


Book Description

A detailed, pictorial history of the 1 1/2-ton Chevy truck and its use by the U.S. Army during World War II. From 1940 to 1945, large numbers of trucks of all categories were delivered to the U.S. Army by the Chevrolet Motor Division of General Motors. Over 160,000 of these trucks were G-506 light four-wheel-drive trucks—which became the standard 1 1/2-ton, 4x4 truck for both the U.S. Army and Army Air Corps during the war. In addition, many more thousands were delivered to Allied forces as part of the Lend-Lease program, including nearly 50,000 delivered to the Soviet Union. Tough, well-built, and more agile than the deuce and a half, the Chevy 11⁄2 ton played a part in every theater of operations during the war. Its durability and mechanical reliability made it ideal for a wide range of missions. Not for nothing did Chevy advertise the trucks during the war as “Vehicles of Victory.” More than 75 years after it was designed, the small Chevrolet truck is still a favorite with collectors. This fully illustrated book details the different series of trucks and their many uses within the U.S. Army including cargo trucks, panel delivery trucks for the Signal Corps, dump trucks for engineers, telephone trucks, tractors, and bomb service trucks for the air force. It also covers their part in the Lend-Lease program, and their continued use after the war.




The Complete Book of Classic Chevrolet Muscle Cars


Book Description

"The Complete Book of Classic Chevy Muscle Cars covers the primary muscle and performance cars produced by Chevrolet in the 60s and 70s, such as the Camaro and Malibu"--




Che's Chevrolet, Fidel's Oldsmobile


Book Description

Vintage U.S.-made cars on the streets of Havana provide a common representation of Cuba. Journalist Richard Schweid, who traveled throughout the island to research the story of motor vehicles in Cuba today and yesterday, gets behind the wheel and behind the stereotype in this colorful chronicle of cars, buses, and trucks. In his captivating, sometimes gritty, voice, Schweid blends previously untapped historical sources with his personal experiences, spinning a car-centered history of life on the island over the past century. Packard, Studebaker, Edsel, De Soto: cars long extinct in the United States can be seen at work every day on Cuba's streets. Havana and Santiago de Cuba today are home to some 60,000 North American cars, all dating back to at least 1959, the year the Cuban Revolution prevailed. Though hardly a new part has arrived in Cuba since 1960, the cars are still on the road, held together with mechanical ingenuity and willpower. Visiting car mechanics, tracking down records in dusty archives, and talking with car-crazy Cubans of all types, Schweid juxtaposes historic moments (Fidel Castro riding to the Bay of Pigs in an Oldsmobile) with the quotidian (a weary mother's two-cent bus ride home after a long day) and composes a rich, engaging picture of the Cuban people and their history. The narrative is complemented by fifty-two historic black-and-white photographs and eight color photographs by contemporary Cuban photographer Adalberto Roque.




100 Years of Chevrolet


Book Description

Automobile Quarterly is pleased to bring the Centennial Story of Chevrolet to press in a unique and compelling history book. 160 beautiful pages contain the canvas for the story that is uniquely American. Accenting the award-winning narrative, over 60 artifacts and hundreds of photos have been assembled to illustrate the story.




Chevrolet Trucks


Book Description

"The full illustrated history of Chevrolet, from the Series 490 to today's Silverado and Colorado"--




Classic Chevrolet Dealerships: Selling the Bowtie


Book Description

Since its founding in 1912, Chevrolet has weathered the Great Depression, two World Wars, confused markets, and fuel crises to become an American motoring icon. Chevy's success would not have been possible without the network of dealerships that sold and marketed the company's cars and trucks, first to wary customers unconvinced of the new contraptions' practically, then to nine decades of consumers ranging from cash -strapped, to cash-flush, to confused, to increasingly fuel-conscious. This book examines that network by profiling several longstanding dealerships that have thrived and sometimes just barely survived on the frontlines of the car business. Readers will be entertained by anecdotes of early dealerships that took livestock and crops as trade-ins, coped with and thrived under Chevy's stringent Quality Dealer Program in the 1930s, weathered World War II on the income generated by service departments, and corrected backward engineering of the immediate postwar era. Specific Dealerships featured include: William L. Morris (Fillmore, California); Whitney's (Montesano, Washington); Webster Motors (Cody, Wyoming); Felix (Los Angeles, California); Holz (Janesville, Wisconsin); Smith (Atlanta, Georgia); Mandeville (North Attleboro, Massachusetts); and Culberson-Stowers (Pampas, Texas)




Standard Catalog of Chevrolet, 1912-2003


Book Description

The Standard Catalog of Chevrolet 1912-2003 delivers everything a Chevy enthusiast or historian needs! You'll find 448 pages packed with more than 2,000 photos, history, production figures, and updated pricing information. The Standard Catalog of Chevrolet 1912-2003 includes: • A current market price guide showing values in Old Cars Report Price Guide's comprehensive 1 to 6 grading scale • Complete year-by-year model listings with history and technical details • Thousands of photos for easy model identification • Option lists, engine information, original pricing, and production information This book is a MUST for everyone that loves Chevys!




Sixty Years of Chevrolet


Book Description