Greenbelt, Maryland


Book Description

Built in the 1930s on worn-out tobacco land between Baltimore and Washington, D.C., the planned community of Greenbelt, Maryland, was designed to provide homes for low-income families as well as jobs for its builders. In keeping with the spirit of the New Deal, the physical design of the town contributed to cooperation among its residents, and the government further encouraged cooperation by helping residents form business cooperatives and social organizations. In Greenbelt, Maryland, Cathy D. Knepper offers the first comprehensive look at this important social experiment. Knepper describes the origins of Greenbelt, the ideology of its founders, and their struggle to create a cooperative planned community in the capitalist United States. She tells how the town, saved at one point by the intervention of Eleanor Roosevelt, struggled through the McCarthy years, when it was branded "socialistic" and even "communistic." In conclusion, she provides a timely analysis of those qualities that not only helped the town survive but also served as the model for currents in urban development that have once again come into vogue in such movements as the new urbanism and traditional neighborhood development.




Cooperatives and Local Development


Book Description

First Published in 2004. The market economy has changed profoundly over the past two centuries. In the nineteenth century, business enterprises were largely single-product ventures, managed directly by the owners and rooted within national economies. In the twentieth century, firms employed managers who were not owners. Firms also evolved into multiproduct, multiunit entities that could employ thousands of workers. In the twenty-first century, many firms operate on a global scale, taking advantage of free trade policies and rapidly evolving computer and telecommunications technologies. Given this potential, it is crucial that producers, consumers, economic developers, and researchers realize how co-ops can promote local economic and community development. Hence, this book includes the perceptions of experts on a variety of cooperative issues, including the challenges involved in starting a co-op and in understanding its impact on surrounding communities. This book can be especially useful because it provides the theoretical foundations and practical applications of cooperative behavior.




Keep Out


Book Description

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1987.




Beyond the Amber Waves of Grain


Book Description

This book explores the large-scale impacts of economic restructuring in the Midwest in response to the 1980s farm crisis. Drawing upon detailed surveys from twelve north-central states, the authors offer a comprehensive view of farm restructuring and its social, economic, and political consequences. The study goes beyond the farm gate to look at the broader implications of those changes for agriculture policy, related industries, and areas still dependent upon farming, contributing to the literature on economic restructuring. Like the factory closings in the Rust Belt, the dramatic failure of agricultural industries in the Farm Belt has caused fundamental changes in the organization and control of production. The impact of job losses and economic depression and the shattering of a way of life have shaken public complacency about the stability of many fundamental American myths. Beyond the Amber Waves of Grain looks at the farm crisis not as a purely agricultural, nonurban issue but as one that adds to our understanding of the overall social impacts of economic change. The book takes up the story of Midwestern farm enterprises in the wake of the farm crisis of the 1980s. Using data drawn from detailed surveys of 3,940 farm households in twelve north-central states, the authors offer a comprehensive view of the social and economic restructuring of agriculture and explore the consequences for farm enterprises, farm households, and farming communities. The study goes beyond the farm gate to look at the broader implications for related industries and communities dependent upon farming, for agricultural and rural policies, and for farm women and men, contributing to the literature on economic restructuring and its outcomes.




Water Follies


Book Description

The Santa Cruz River that once flowed through Tucson, Arizona is today a sad mirage of a river. Except for brief periods following heavy rainfall, it is bone dry. The cottonwood and willow trees that once lined its banks have died, and the profusion of birds and wildlife recorded by early settlers are nowhere to be seen. The river is dead. What happened? Where did the water go. As Robert Glennon explains in Water Follies, what killed the Santa Cruz River -- and could devastate other surface waters across the United States -- was groundwater pumping. From 1940 to 2000, the volume of water drawn annually from underground aquifers in Tucson jumped more than six-fold, from 50,000 to 330,000 acre-feet per year. And Tucson is hardly an exception -- similar increases in groundwater pumping have occurred across the country and around the world. In a striking collection of stories that bring to life the human and natural consequences of our growing national thirst, Robert Glennon provides an occasionally wry and always fascinating account of groundwater pumping and the environmental problems it causes. Robert Glennon sketches the culture of water use in the United States, explaining how and why we are growing increasingly reliant on groundwater. He uses the examples of the Santa Cruz and San Pedro rivers in Arizona to illustrate the science of hydrology and the legal aspects of water use and conflicts. Following that, he offers a dozen stories -- ranging from Down East Maine to San Antonio's River Walk to Atlanta's burgeoning suburbs -- that clearly illustrate the array of problems caused by groundwater pumping. Each episode poses a conflict of values that reveals the complexity of how and why we use water. These poignant and sometimes perverse tales tell of human foibles including greed, stubbornness, and, especially, the unlimited human capacity to ignore reality. As Robert Glennon explores the folly of our actions and the laws governing them, he suggests common-sense legal and policy reforms that could help avert potentially catastrophic future effects. Water Follies, the first book to focus on the impact of groundwater pumping on the environment, brings this widespread but underappreciated problem to the attention of citizens and communities across America.




Health Promotion at the Community Level


Book Description

Like the First Edition, this book serves as a guide to the science and art of community health promotion. The last decade of research and development has considerably advanced the science of achieving and maintaining health. In this new edition, international contributors share their experiences and expertise about diverse health promotion and point out areas needing adjustment in community implementation, both on an international and domestic level.







SOCIAL MARKETING


Book Description

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.




To Empower People


Book Description




Case Studies on Social Marketing


Book Description

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.




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