Twitter Power


Book Description

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.




Twitter Power 3.0


Book Description

Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.







The Education of an Idealist


Book Description

A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER An intimate, powerful, and galvanizing memoir by Pulitzer Prize winner, human rights advocate, and former US Ambassador to the UN Samantha Power. Named one of the best books of the year: The New York Times • National Public Radio • Time • The Economist • The Washington Post • Vanity Fair • Christian Science Monitor • Publishers Weekly • Audible “Her highly personal and reflective memoir . . . is a must-read for anyone who cares about our role in a changing world.”—President Barack Obama Includes an updated afterword Tracing her distinctly American journey from immigrant to war correspondent to presidential Cabinet official, Samantha Power’s acclaimed memoir is a unique blend of suspenseful storytelling, vivid character portraits, and shrewd political insight. After her critiques of US foreign policy caught the eye of Senator Barack Obama, he invited her to work with him on Capitol Hill and then on his presidential campaign. When Obama won the presidency, Power went from being an activist outsider to serving as his human rights adviser and, in 2013, becoming the youngest-ever US Ambassador to the United Nations. Power transports us from her childhood in Dublin to the streets of war-torn Bosnia to the White House Situation Room and the world of high-stakes diplomacy, offering a compelling and deeply honest look at navigating the halls of power while trying to put one’s ideals into practice. Along the way, she lays bare the searing battles and defining moments of her life, shows how she juggled the demands of a 24/7 national security job with raising two young children, and makes the case for how we each can advance the cause of human dignity. This is an unforgettable account of the power of idealism—and of one person’s fierce determination to make a difference. “This is a wonderful book. […] The interweaving of Power’s personal story, family story, diplomatic history and moral arguments is executed seamlessly and with unblinking honesty.”—THOMAS L. FRIEDMAN, The New York Times Book Review “Truly engrossing…A pleasure to read.”—RACHEL MADDOW “A beautiful memoir about the times we’re living in and the questions we must ask ourselves…I honestly couldn’t put it down.” —CHERYL STRAYED, author of Wild “Power’s compelling memoir provides critically important insights we should all understand as we face some of the most vexing issues of our time.” —BRYAN STEVENSON, author of Just Mercy




You Can't Be Serious


Book Description

"Kal Penn's unlikely career arc has taken him from nerdy American kid from an immigrant family in the New York suburb of Montclair, New Jersey, to world-famous actor, to White House staffer under President Obama, and back to actor again. Now, in You Can't Be Serious, he reflects on the most ridiculous, offensive, and rewarding moments that have stood out during his journey. With intelligence, humor, and charm on every page, Penn explores what it means to be the embodiment of the American Dream, as the child of immigrant parents who came to this country with very little, and who never expected to see their son get his big break by sliding off an oiled-up naked woman in a raunchy Ryan Reynolds movie. He also pulls back the curtain on racism in Hollywood and the constant reminders that he would never fit in. And of course, he reveals how, after twenty-five years fighting for success in Hollywood, he made the terrifying but rewarding decision to walk away from it all for a career in politics. Above all, You Can't Be Serious shows that everyone can have more than one life story. Penn bravely demonstrates by example that no matter who you are and where you come from, you have many more choices than those presented to you. It's a story about struggle, triumph, and learning how to keep your head up. And okay, yes, it's also about whether Kal really smoked weed in the White House with the former First Lady--because let's be honest, that's what you really want to know"--




Twitter Power 3.0


Book Description

Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.




Twitter Marketing For Dummies


Book Description

Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.




Twitter power 2.0


Book Description




Tweeting to Power


Book Description

Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.




Shareology


Book Description

USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands. For entrepreneurs and marketers who want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing—plus contributions from experts and business leaders on a variety of topics. Shareology covers: Sharing in the Human Economy The Importance of Context The Human Business Movement Sharing: A Sensory Experience Timing Is Everything Redefining Influencers Inside and Out Connections and Conversations Creating Shared Experiences What Makes Stuff Worth Sharing Brands on Sharing The Sharing Future: What’s Next?