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Innovation under the Radar

Author : Xiaolan Fu

Publisher : Cambridge University Press

Page : 437 pages

File Size : 14,38 MB

Release : 2020-12-17

Category : Business & Economics

ISBN : 1316872211

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Book Description

Investigating the nature, drivers and sources of innovation in Africa, this book examines the channels for effective diffusion of innovation in and to Africa under institutional, resource and affordability constraints. Fu draws on almost a decade of research on innovation in Africa to explore these issues and unpack the process, combining a rigorous statistical analysis of a purposely designed multi-wave, multi-country survey with in-depth studies of representative cases. Building on this research, Fu argues that African firms are innovative but unsupported. Those 'under-the-radar' innovations that widely exist in Africa as a result of the constraints are not sufficient to enable Africa to leapfrog the innovation gap in the era of the fourth Industrial Revolution. This is the first comprehensive analysis of the creation and diffusion of innovation in low income countries. It also provides the first survey-based analysis of innovation in the informal economy.



Under the Radar

Author : Judith Clark

Publisher : DCB

Page : 226 pages

File Size : 18,71 MB

Release : 2020-04-11

Category : Young Adult Fiction

ISBN : 1770865675

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Book Description

One more year. That’s all Gunnar has to wait until graduation. More importantly, it’s one more year until he’ll feel safe to come out. Gunnar has kept his sexuality a secret — only his twin sister knows he’s gay. Coming out now would make him the target of homophobic bullies at his school. But a year is a long time, especially when life starts moving at its own pace, and Gunnar meets guys he wants to date. Set in rural Alberta, Under the Radar is the uplifting story of a teen who dreams of a life in which he can be himself.



Under the Radar

Author : Jonathan Bond

Publisher : John Wiley & Sons

Page : 264 pages

File Size : 33,73 MB

Release : 1998

Category : Business & Economics

ISBN :

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Book Description

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking. Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. "Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies "Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News "If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier, Publisher, Esquire magazine "Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy



Below the Radar

Author : Alison L. Gash

Publisher : Oxford University Press

Page : 281 pages

File Size : 45,49 MB

Release : 2015-05-04

Category : Political Science

ISBN : 0190201169

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Book Description

In 1993, the nation exploded into anti-same sex marriage fervor when the Hawaii Supreme Court issued its decision to support marriage equality for gay and lesbian couples. Opponents feared that all children, but especially those raised by lesbian or gay couples, would be harmed by the possibility of same-sex marriage, and warned of the consequences for society at large. Congress swiftly enacted the Defense of Marriage Act, defining marriage as between a man and a woman, and many states followed suit. Almost a decade before the Hawaii court issued its decision, however, several courts in multiple states had granted gay and lesbian couples co-parenting status, permitting each individual in the couple to be legally recognized as joint parents over their children. By 2006, advocates in half the states had secured court decisions supporting gay and lesbian co-parenting, and incurred far fewer public reprisals than on the marriage front. What accounts for the stark difference in reactions to two contemporaneous same-sex family policy fights? In Below the Radar, Alison Gash argues that advocacy visibility has played a significant role in determining whether advocacy efforts become mired in conflict or bypass hostile backlash politics. Same-sex parenting advocates are not alone in crafting low-visibility advocacy strategies to ward off opposition efforts. Those who operate, reside in, and advocate for group homes serving individuals with disabilities have also used below-the-radar strategies to diminish the damage cause by NIMBY ("not in my back yard") responses to their requests to move into single-family neighborhoods. Property owners have resorted to slander, subterfuge, or even arson to discourage group homes from locating in their neighborhoods, and for some advocates, secrecy provides the best elixir. Not every fight for civil rights grabs headlines, but sometimes, this is by design. Gash's groundbreaking analyses of these strategies provide a glimpse of the prophylactic and palliative potential of low-visibility advocacy.



Under the Radar

Author : James Hamilton-Paterson

Publisher : Faber & Faber

Page : 316 pages

File Size : 24,41 MB

Release : 2013-04-30

Category : Fiction

ISBN : 0571274005

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Book Description

1961. A squadron of Vulcan aircraft, Britain's most lethal nuclear bomber, flies towards the east coast of the United States. Highly manoeuvrable, the great delta-winged machines are also equipped with state of the art electronic warfare devices that jam American radar systems. Evading the fighters scrambled to intercept them, the British aircraft target Washington and New York, reducing them to smoking ruins. They would have done, at least, if this were not an exercise. This extraordinary raid (which actually took place) opens James Hamilton-Paterson's remarkable novel about the lives of British pilots at the height of the Cold War, when aircrew had to be on call 24 hours a day to fly their nuclear-armed V-bombers to the Western USSR and devastate the lives of millions. This is the story of Squadron-Leader Amos McKenna, a Vulcan pilot who is suffering from desires and frustrations that are tearing his marriage apart and making him question his ultimate loyalties. Relations with the American cousins are tense; the future of the RAF bomber fleet is in doubt. And there is a spy at RAF Wearsby, who is selling secrets to his Russian handlers in seedy East Anglian cafes. A macabre Christmas banquet at which aircrew under intolerable pressures go crazy, with tragic consequences, and a dramatic and disastrous encounter with the Americans in the Libyan desert, are among the high points of a novel that surely conveys the beauty and danger of flying better than any other in recent English literature.



Under the Radar

Author : Fern Michaels

Publisher : Kensington Publishing Corp.

Page : 338 pages

File Size : 35,57 MB

Release : 2009-05-26

Category : Fiction

ISBN : 1420110616

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Book Description

The Sisterhood takes on a cult in this breathtaking thriller from the #1 New York Times bestselling author of Final Justice. A Sister’s work is never done—not when there are wrongs to right and underdogs to defend. Just returned to their mountaintop hideaway after their latest successful mission, the seven fearless friends enjoy a celebratory dinner and retire to bed. But within an hour, an alarm sounds, and the ladies rush into the compound in time to see Myra and their mentor, Charles, climbing aboard a helicopter. All that’s left is a mysterious note, signed by Charles. Still reeling, the Sisters receive an urgent call from retired justice Pearl Barnes. Pearl runs an underground railroad to help abused and displaced women, and she’s just rescued fourteen pregnant teenagers who belong to a highly secretive and controversial polygamy sect. But keeping the girls safe will require the kind of help only the Sisterhood can provide—if they can band together and go it alone . . . Series praise “Spunky women who fight for truth, justice, and the American way.”—Fresh Fiction on Final Justice “Readers will enjoy seeing what happens when well-funded, very angry women take the law into their own hands.”—Booklist on Weekend Warriors “Delectable . . . deliver[s] revenge that’s creatively swift and sweet, Michaels-style.”—Publishers Weekly on Hokus Pokus



Let's Get Physical

Author : Danielle Friedman

Publisher : Penguin

Page : 361 pages

File Size : 17,29 MB

Release : 2023-01-03

Category : Health & Fitness

ISBN : 0593188446

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Book Description

A captivating blend of reportage and personal narrative that explores the untold history of women’s exercise culture--from jogging and Jazzercise to Jane Fonda--and how women have parlayed physical strength into other forms of power. For much of the twentieth century, sweating was considered “unladylike” and girls grew up believing physical exertion would cause their uterus to “fall out.” It was only in the Sixties that, thanks to a few forward-thinking fitness pioneers, women began to move en masse. In Let's Get Physical, journalist Danielle Friedman reveals the fascinating untold history of contemporary fitness culture, chronicling in vivid, cinematic prose how exercise evolved from a beauty tool pitched almost exclusively as a way to “reduce” into one millions have harnessed as a path to mental, emotional, and physical well-being. Let’s Get Physical takes us into the workout studios and onto the mats to reclaim these forgotten origin stories—and shine a spotlight on the trailblazers who made it possible for women to move. Each chapter uncovers the birth of an fitness movement that laid the foundation for working out today: the invention of the barre method in the Swinging Sixties, jogging’s path to liberation in the Seventies, the explosion of aerobics and weight-training in the Eighties, the rise of yoga in the Nineties, and the ongoing push for a more socially inclusive fitness culture—one that celebrates every body. Ultimately, it tells the story of how women discovered the joy of physical competence and strength—and how, by moving together to transform fitness from a privilege into a right, we can create a more powerful sisterhood.



Under the Radar

Author : M Goss

Publisher : Springer Science & Business Media

Page : 369 pages

File Size : 12,59 MB

Release : 2009-09-24

Category : Science

ISBN : 3642031412

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Book Description

It is rare for a complete biography of an Australian scientist, particularly of an Australian woman scientist, to be published. It is rarer for such a book to be co-authored by an American. Although scientists have written discourses on the history of their discipline, it is most unusual for a scientist to write a full length biography of a colleague in his ?eld. It is also uncommon for a man to write about an Australian woman scientist; most of the work on Australian women scientists has been done by other women. However, these authors, both distinguished researchers in the ?eld of radio astr- omy, became so interested in the history of their discipline and in the career of the pioneer radio astronomer Ruby Payne-Scott that they spent some years bringing this book to fruition. Until relatively recently, Ruby Payne-Scott had been the only woman scientist mentioned brie?y in histories of Australian science or of Australian radio astronomy. This book will be an invaluable resource for anyone interested in these disciplines. Being scientists themselves, the authors explain Payne-Scott’s scienti?c work in detail; therefore, the value and importance of her contributions can, for the ?rst time, be recognised, not only by historians but also by scientists.



A Drowned Kingdom

Author : P.L. Stuart

Publisher : FriesenPress

Page : 438 pages

File Size : 17,79 MB

Release : 2021-02-02

Category : Fiction

ISBN : 1525589334

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Book Description

Once Second Prince of the mightiest kingdom in the known world, Othrun now leads the last survivors of his exiled people into an uncertain future far across the Shimmering Sea from their ancestral home, now lost beneath the waves. With his Single God binding his knights to chivalric oaths, intent on wiping out idolatry and pagan worship, they will have to carve out a new kingdom on this mysterious continent―a continent that has for centuries been ravaged by warlords competing for supremacy and mages channeling the mystic powers of the elements―and unite the continent under godly rule. With a troubled past, a cursed sword, and a mysterious spirit guiding him, Othrun means to be that ruler, and conquer all. But with kingdoms fated on the edge of spears, alliances and pagan magic, betrayal, doubt, and dangers await him at every turn. Othrun will be forced to confront the truths of all he believes in on his journey to become a king, and a legend. When one kingdom drowns, a new one must rise in its place. So begins the saga of that kingdom, and the man who would rule it all.



Trumpence

Author : Boyd Anderson

Publisher : Createspace Independent Publishing Platform

Page : 438 pages

File Size : 15,61 MB

Release : 2017-09-13

Category :

ISBN : 9781974549368

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Book Description

With one record-smashing night in his exploding hockey career, Boyd Anderson went from 'the best line in junior hockey' to an international playoff team of champions from Zug, Switzerland. After creating a huge sale to Saudi Arabia, Boyd moves from Toronto to Budapest to Dubai and unknowingly finds himself at the 'Top of the Food Chain'. It is in Dubai, 2007 where he meets Thomas who introduces him into a world of deception and unimaginable Power Weilding Elite, hyper-competitive deal-makers and hungry profiteers, who trade entire lives just as easily as they swapped arena tickets and team contracts, behind the scenes of business , governments and politicians you've heard of ,,,, But when CNN announced "Malaysian Airlines flight MH370 has disappeared" on a March morning in 2014, Boyd immediately blurted out, "I know who did this." Horrified, he became an investigator, using his highly toned instincts and perception, along with his memory. Backed up with facts, he saw all the pieces coming together, realizing that hundreds of lives lost were just 'collateral damage' for a 55,500 Ton gold heist. Even worse, using ancient numerology and researching the main players introduced to him from a nearly-forgotten contact who had described a plan for just how Bitcoin, political turmoil in Europe and the Middle East, and even the world's economy would play out -- drastically changing the world as we know it, in just a few years. After spending 3 years investigating and researching, Boyd discovered 3 abandoned Boeing Jumbo 747's left on the tarmac at Kuala Lumpur airport, he finally figured things out. Unable to escape the feeling that all the signs were in place for a scandal that's bigger than Watergate, now everyone needs to know the truth regarding the origin of Bitcoin, Ethereum, Monero & ETC Classic, the Blockchain, Kraken, Brexit, ISIS, Interest Rate Hikes -- and the biggest gold heist-assassination in the history of the world!