Measure What Matters


Book Description

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.




Traumatized


Book Description

An accessible guide to understand what trauma is, how PTSD is diagnosed, being aware that it can have a late onset, what can happen if it goes untreated--and how social media can be triggering our trauma Recovery from trauma and PTSD is an especially vital topic these days. Trauma is emotional stress that can stem from a wide variety of upsetting experiences, leaving us feeling anxious, weighed down by negative emotions or memories, or feeling like we lack security. No one's experience and recovery from it is the same. In Traumatized, as both a licensed clinical therapist and YouTube creator, Morton shares a unique perspective on trauma in the modern age, weaving the link between trauma and social media throughout the book--both the positive (how social media promotes mental health awareness) and the dark side of how social media can spread trauma. What social media platforms or accounts are detrimental to our mental health? How can we start paying attention to how we interact with them? What are the best ways to limit the amount of time we spend on certain sites or even unfollow accounts that seem to trigger that trauma response? Traumatized shares tools to manage what we (and our children) can see online.




Understanding Katie


Book Description

Childrens book dealing with selective mutism.




The End of Everything


Book Description

Mack looks at five ways the universe could end, and the lessons each scenario reveals about the most important concepts in cosmology. --From publisher description.




Color Theory for the Makeup Artist


Book Description

Color Theory for the Make-up Artist: Understanding Color and Light for Beauty and Special Effects analyzes and explains traditional color theory for fine artists and shows how to apply it directly toward make-up applications Make-up artists control color the same way a painter does. They choose color palettes, match colors, blend new colors, and create designs on a canvas that is always changing. Some colors cancel others, some balance each other, and some oppose other colors. However, painters seldom have to consider inconsistencies in how their art will be lit and where it will be displayed the way that a make-up artists does. This book teaches how to mix any color using just red, yellow, blue, and white. It discusses the reason for variations in skin colors and undertones, and how to identify and match these using make-up, while choosing flattering colors for the eyes, lips, and cheeks. Colors found inside the body are explained for special effects make-up, like why we bruise, bleed, or appear sick, and ideas and techniques are also described for painting prosthetics. The book also explains how lighting affects color on film, television, theater, and photography sets, and how to properly light a workspace for successful applications. Whether you are a professional or a beginner, you will never stop learning. There will always be new products, techniques, and fashions – this book provides guidance and inspiration to keep practicing, creating, and honing your skills.




The Urban Sketching Handbook Understanding Light


Book Description

The Urban Sketching Handbook: Understanding Lighthelps urban sketchers develop the skills they need to capture and express different kinds of light, both natural and artificial, in both day and night scenes.




Katie's Diary


Book Description

Katie's Diary is a unique analysis of the diary left behind by a young woman who has committed suicide. As compared to suicide notes, which are typically brief, Katie's diary consists of five separate books, an opportunity to look into the mind of a suicide from a source of data that is extraordinarily rare. Commenting on the diary are professionals in the fields of suicidology, linguistics, women's studies, Jungian analysis and voice therapy, among others. Suicidal themes that prevail in her writing are discussed, as well as potential treatment methods in the hopes that the study will contribute to suicide prevention.




The Classical Music Book


Book Description

Learn about the world’s greatest classical compositions and musical traditions in The Classical Music Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Classic Music in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Classical Music Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Classical Music, with: - More than 90 pieces of world-famous music - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Classical Music Book is a captivating introduction to music theory, crucial composers and the impact of seminal pieces, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 90 works by famous composers from the early period to the modern day, through exciting text and bold graphics. Your Classical Music Questions, Simply Explained From Mozart to Mendelssohn, this fresh new guide goes beyond your typical music books, offering a comprehensive overview to classical music history and biography. If you thought it was difficult to learn about music theory, The Classical Music Book presents key information in an easy to follow layout. Explore the main ideas underpinning the world’s greatest compositions and musical traditions, and define their importance to the musical canon and into their wider social, cultural, and historical context. The Big Ideas Series With millions of copies sold worldwide, The Classical Music Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.




Going There


Book Description

This heartbreaking, hilarious, and brutally honest memoir shares the deeply personal life story of a girl next door and her transformation into a household name. For more than forty years, Katie Couric has been an iconic presence in the media world. In her brutally honest, hilarious, heartbreaking memoir, she reveals what was going on behind the scenes of her sometimes tumultuous personal and professional life - a story she’s never shared, until now. Of the medium she loves, the one that made her a household name, she says, “Television can put you in a box; the flat-screen can flatten. On TV, you are larger than life but smaller, too. It is not the whole story, and it is not the whole me. This book is.” Beginning in early childhood, Couric was inspired by her journalist father to pursue the career he loved but couldn’t afford to stay in. Balancing her vivacious, outgoing personality with her desire to be taken seriously, she overcame every obstacle in her way: insecurity, an eating disorder, being typecast, sexism . . . challenges, and how she dealt with them, setting the tone for the rest of her career. Couric talks candidly about adjusting to sudden fame after her astonishing rise to co-anchor of the TODAY show, and guides us through the most momentous events and news stories of the era, to which she had a front-row seat: Rodney King, Anita Hill, Columbine, the death of Princess Diana, 9/11, the Iraq War . . . In every instance, she relentlessly pursued the facts, ruffling more than a few feathers along the way. She also recalls in vivid and sometimes lurid detail the intense pressure on female anchors to snag the latest “get”—often sensational tabloid stories like Jon Benet Ramsey, Tonya Harding, and OJ Simpson. Couric’s position as one of the leading lights of her profession was shadowed by the shock and trauma of losing her husband to stage 4 colon cancer when he was just 42, leaving her a widow and single mom to two daughters, 6 and 2. The death of her sister Emily, just three years later, brought yet more trauma—and an unwavering commitment to cancer awareness and research, one of her proudest accomplishments. Couric is unsparing in the details of her historic move to the anchor chair at the CBS Evening News—a world rife with sexism and misogyny. Her “welcome” was even more hostile at 60 Minutes, an unrepentant boys club that engaged in outright hazing of even the most established women. In the wake of the MeToo movement, Couric shares her clear-eyed reckoning with gender inequality and predatory behavior in the workplace, and downfall of Matt Lauer—a colleague she had trusted and respected for more than a decade. Couric also talks about the challenge of finding love again, with all the hilarity, false-starts, and drama that search entailed, before finding her midlife Mr. Right. Something she has never discussed publicly—why her second marriage almost didn’t happen. If you thought you knew Katie Couric, think again. Going There is the fast-paced, emotional, riveting story of a thoroughly modern woman, whose journey took her from humble origins to superstardom. In these pages, you will find a friend, a confidante, a role model, a survivor whose lessons about life will enrich your own.




Katie


Book Description

Following the hardship of the American Civil War, Katie Rawlings and her family leave a life of luxury in New York for one of hardship and uncertainty on the lonely Kansas prairie. Headstrong Katie is desperate to escape her tyrannical father and when the unlikely opportunity presents itself, it is too late for her to escape her father's wicked scheme. Without warning, she finds herself dropped into a brothel in Dodge City where she remains her father's hostage. Met by happenstance, the incredibly handsome and charismatic Phillip Lawson offers Katie the means to better her life and flee her father's clutches for good. After a whirlwind courtship and a fairy tale wedding she is whisked off to a remote ranch in Colorado where she soon discovers that her married life is nothing like she's been led to believe it would be. Phillip's smooth talk and charm quickly give way to something far more treacherous. A virtual prisoner in her new home, Katie is cast into a household rife with unforeseeable danger and sinister secrets that she must unlock to save herself. Rich in historic detail, Katie is the remarkable story of one woman's fight to find the life and love she deserves.