› › Unleash Your Brand Mastering Personal Branding In The Digital Age

Unleash Your Brand: Mastering Personal Branding in the Digital Age

Author : Dizzy Davidson

Publisher : Pure Water Books

Page : 52 pages

File Size : 28,4 MB

Release : 2024-09-21

Category : Design

ISBN :

Get eBook

Book Description

Are you struggling to fully understand personal branding? Do you find it challenging to stand out in the crowded digital landscape? You’re not alone! “Unleash Your Brand: Mastering Personal Branding in the Digital Age” is your ultimate guide to overcoming these challenges and building a powerful personal brand that resonates. Benefits of Reading This Book: Unlock Your Potential: Discover your unique strengths and how to showcase them effectively. Master Digital Tools: Learn to leverage the latest digital tools for efficient brand building. Create Impactful Content: Develop engaging content that captures your audience’s attention. Build a Strong Online Presence: Establish a consistent and authentic digital footprint. Expand Your Network: Connect with influencers and build a supportive community. This book is packed with actionable insights and practical tips to help you understand and utilize personal branding effectively. Whether you’re a budding entrepreneur, a seasoned professional, or someone looking to reinvent themselves, this book provides the tools and strategies you need to succeed. Why This Book is Essential: Comprehensive Guide: Covers all aspects of personal branding in the digital age. Expert Advice: Insights from industry leaders and successful personal brands. Step-by-Step Approach: Easy-to-follow instructions and real-life examples. Future-Proof Your Brand: Stay ahead of the curve with the latest trends and technologies. Viral Bullet Points: Identify Your Unique Value Proposition Craft a Compelling Personal Narrative Utilize Digital Tools for Content Creation Engage with Your Audience on Social Media Monitor and Adapt Your Brand Strategy Call to Action: Don’t miss out on the opportunity to transform your personal brand and stay ahead in the digital age. Get your copy of “Unleash Your Brand: Mastering Personal Branding in the Digital Age” today and unlock the benefits of personal branding for your journey!



Known

Author : Mark Schaefer

Publisher :

Page : 256 pages

File Size : 17,74 MB

Release : 2017-01-28

Category : Branding (Marketing)

ISBN : 9780692816066

Get eBook

Book Description

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.



Personal Branding in the Digital Age

Author : Francine Beleyi

Publisher :

Page : pages

File Size : 30,17 MB

Release : 2017-11-26

Category :

ISBN : 9781999925901

Get eBook

Book Description

What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.



Digital You

Author : William Arruda

Publisher : ASTD

Page : 0 pages

File Size : 45,83 MB

Release : 2019

Category : Business & Economics

ISBN : 9781949036756

Get eBook

Book Description

A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.



Mastering the World of Marketing

Author : Eric Taylor

Publisher : John Wiley & Sons

Page : 143 pages

File Size : 17,70 MB

Release : 2011-05-04

Category : Business & Economics

ISBN : 1118061748

Get eBook

Book Description

The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages



The New Marketing

Author : Cheryl Burgess

Publisher : SAGE

Page : 317 pages

File Size : 18,32 MB

Release : 2020-07-27

Category : Business & Economics

ISBN : 152973830X

Get eBook

Book Description

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.



Your Brand, the Next Media Company

Author : Michael Brito

Publisher : Pearson Education

Page : 272 pages

File Size : 49,40 MB

Release : 2014

Category : Business & Economics

ISBN : 0789751615

Get eBook

Book Description

"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.



Dynamic Digital Marketing

Author : Dawn McGruer

Publisher : John Wiley & Sons

Page : 440 pages

File Size : 25,2 MB

Release : 2020-01-21

Category : Business & Economics

ISBN : 1119635888

Get eBook

Book Description

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.



Follow Me! Creating a Personal Brand with Twitter

Author : Sarah-Jayne Gratton

Publisher : John Wiley & Sons

Page : 290 pages

File Size : 44,73 MB

Release : 2012-08-07

Category : Business & Economics

ISBN : 1118336348

Get eBook

Book Description

Twitter boasts more than 100 million active users, making the social media site an indisputably powerful marketing platform. This book shows how you can make the most of Twitter as a tool for creating a personal brand.



The Best Digital Marketing Campaigns in the World

Author : Damian Ryan

Publisher : Kogan Page Publishers

Page : 224 pages

File Size : 34,79 MB

Release : 2011-06-03

Category : Business & Economics

ISBN : 0749460636

Get eBook

Book Description

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.