Buy the Change You Want to See


Book Description

Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. The money we routinely spend on food, clothes, gifts, and even indulgences is an untapped superpower. What would happen if we slowed down to make more thoughtful decisions about what we buy? For "mom and pop" stores across the country, and artisan and agricultural communities around the world, every purchase matters. Consumers--whether individuals, small businesses, or corporations--are paying more attention than ever to how their goods are made; and retailers--large and small--are responding by investing in ethical and eco-friendly production. Yet figuring out which brands to support can feel overwhelming. Jane Mosbacher Morris has devoted her career to creating economic opportunities for vulnerable communities around the world, and in this valuable book, she shares her passion and insights on how we, as consumers, can create positive change too. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better informed consumers. Morris tells inspiring stories about how victims of human trafficking and natural disasters have been empowered by economic opportunity, and she offers practical ideas about how we can support these communities through our purchases--whether it comes to jewelry made from recycled materials in Haiti, sustainably grown and ethically sourced coffee and chocolate from farmers in some of the poorest regions of the world, or mass-produced jeans and shoes made in factories where workers are guaranteed decent working conditions and a fair wage.




Smart Marketing


Book Description




Integrity Selling for the 21st Century


Book Description

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.




Roadmap to Revenue


Book Description

The secret to higher revenue is locked in the mind of your current customers. Using the proven methods in this book, you will learn how to interview your own customers so you understand exactly what they were looking for, why they bought from you, what they value about your product or service, and the steps they went through as they purchased your product or service. You will understand their questions and concerns, and the answers they needed in order to be convinced that your product or service would meet their need. Armed with this information, you can reverse-engineer your successful sales and manufacture new sales in quantity. This is the core premise of the book, and it will transform and empower all of your marketing and sales efforts. You will make it easy for new customers to find you, like what they see, and buy from you. You will be able to map out their buying process and then support that process at every stage. Your content will resonate with potential customers, because you will be using concepts, words, and phrases that came from others with similar problems and seeking similar solutions. You will use marketing methods that will work for your product or service, and avoid those that won't, guided by the information provided by your own customers. Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy is a step-by-step guide to increased sales, using a method that has been tested, perfected, and proven to work, regardless of the size of the company or the industry.




I Want to Buy a Vowel


Book Description

Chosen by "Booklist" as One of the Best Books of 1996! Guatemalan immigrant Alfredo Santayana doesn't know much English, but he does understand the phrase "I want to buy a vowel"--an important incantation that leads to wondrous wealth in his new land, America. Unfortunately, Alfredo has a lot more to learn in this touching novel of the immigrant experience--a wonderfully entertaining satire that hits the jackpot.




When The Time Comes To Buy, You Won't Want To


Book Description

I've coined phrases like "When the time comes to buy, you won't want to" throughout my 50+ year career; powerful messages conveyed in just a few words. I've also carefully curated them from the very talented people I've been fortunate to have been able to work with. This book is a compilation of the most perceptive, insightful and valuable phrases of all.




Slathbog's Gold


Book Description

What is courage? What is honor? What does it feel like to have friends you would give your life for? And what role do fear and apprehension play when a person is faced with life-changing choices? Slathbog's Gold, the first book in an exciting new YA epic fantasy series, sends fifteen-year-old Alex Taylor on the adventure of a lifetime. Right at a time when Alex is wishing his life could change, he sees a sign in Mr. Clutter's bookshop window: "Adventurers Wanted. Apply Within." The sign seems to be referring to him. Moreover, not just anyone can enter Mr. Clutter's bookshop. But Alex does, and the adventure begins. Alex is the eighth man needed to complete a band of adventurers seeking the lair of Slathbog the Red - and evil dragon with a legendary treasure. Along the way, Alex learns about honesty, integrity, honor, and, most importantly, friendship.




Money Can Buy Happiness


Book Description

Explains how and why money that is wisely spent can promote a healthier, happier, more satisfactory life, with guidelines on how to reevaluate one's priorities and reallocate one's wealth to buy more time and peace of mind.




New Minimalism


Book Description

The decluttering craze meets a passion for sustainable living and interior design in this gorgeous new book for readers of The Life-Changing Magic of Tidying Up This book promises an opportunity for self-reflection and lasting change, by getting to the bottom of why we've accumulated too much stuff in the first place, therefore allowing us to transform our lives. Professional decluttering and design team Cary and Kyle of New Minimalism will take you through every step, from assessing your emotional relationship to your stuff to decluttering your home to then turning it into a beautifully designed space that feels clean and tidy without feeling sparse or prescriptive. And all of this without filling up a landfill—you'll find resources and strategies to donate and reuse your stuff so you don't have to feel guilty about getting rid of it!




How to Build a Business Others Want to Buy


Book Description

A 5-step blueprint for business brilliance In How to Build a Business Others Want to Buy, successful entrepreneur Kobi Simmat reveals how to build a profitable, attractive business and sell it for the payday of your dreams. As a business coach and accreditation expert, Kobi built a multi-million-dollar business around knowing exactly what sets a successful business apart from its competitors. In this book, he shares the secrets he learned on that journey. You’ll discover a 5-step process that starts with an idea and ends with a respected, sustainable brand that generates enviable profits. How to Build a Business Others Want to Buy shares templates, tips, and actionable insights that show you how to create systems for success. You’ll learn how to identify game-changing trends, and you’ll understand the 5 Ms that make or break a business: Mindset, Momentum, Management, Marketing, and Money. Fund and own your business, without relying on external investors Identify the top-15 drivers and metrics that make a business valuable Develop a scalable sales pipeline and recurring streams of revenue Attract desirable partnerships and win multi-million-dollar contracts from government and tier-one operators Discover best-practice tools and techniques for recruitment, coaching, and building a loyal, self-sufficient team that delivers results Ultimately, you’ll learn how to build a business that will survive economic uncertainty and become a highly sought-after target — so you can sell it for a significant profit. How to Build a Business Others Want to Buy is a must-read for small business owners and entrepreneurs who want to grow their business the right way, with a lucrative end goal in mind.