Book Description

The aim of the study was to enlighten the knowledge of color and its application in selection of clothes. Any color in a dress looks nice if it is appropriate to the wearer’s skin tone and it looks becoming. The colors should be right for day wear and evening wear. This particular book will be presenting findings of both Day and Evening Wear. Color is one of the most important elements in Fashion. Fashion is color; color is fashion, giving feeling and emotion to every changing trend and is an essential part of our everyday life. Color is perhaps the first element that we register when we view something for the first time. Color is usually first to attract us to clothing. Color selection in clothes is very personal and each of us has a color or colors in which we think we look best. It was observed by the researcher through the pilot study that the age group between 20 to 30 years in women is very crucial, they have their own wardrobe demands, their choices in color selection are random and based on trends and mostly on others opinion. They need color guidance for day wear and evening wear. However, this reference is applicable to women above 30 years of age as well. Hence, under the study, ‘A STUDY OF COLOR SELECTION FOR CLOTHING AS PER SKIN- TONE’(Reference of Skin-Tones taken from Donna Fujji’s Skin Tone palette of 10 Warm and 10 Cool skin colors).I have tried to give proper color palette for each of the seven identified skin tone from the sample size of 500 women with a vocabulary of 101 colors (Reference taken from Jean Allen’s 29 basic and 101 Color Vocabulary) which were matched with Pantone Shade Cards and same were dyed in cotton and silk fabrics for this study by the Researcher. 22 One of the main objectives of this research is to address misconceptions that women have regarding skin tones and suitable colors for clothing for day wear and evening wear and provide an opportunity of enhancement of self-image. Since the study is based on skin tones of the women, firstly each of the 500 women’s skin tone was identified with skin tone scale and with the data analysis seven skin tones were identified on the majority ratio. Here the Hair color and color of eyes being constant as black brown. The second aspect was the vocabulary of color; it was matched with Pantone Shade Cards then dyeing them in exact shade in cotton and silk fabrics. This book hopes to provide suggestions, information and an opportunity to every woman in India to enhance self-image, look beautiful and attractive in the colors she wears