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Ice to the Eskimos

Author : Jon Spoelstra

Publisher : Harper Collins

Page : 298 pages

File Size : 34,29 MB

Release : 2009-10-13

Category : Business & Economics

ISBN : 0061745839

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Book Description

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.



Who Says You Can't Sell Ice to Eskimos?

Author : James W. Murphy

Publisher : CreateSpace

Page : 108 pages

File Size : 17,92 MB

Release : 2013-10

Category : Business & Economics

ISBN : 9781490365251

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Book Description

"'Parachute me in anywhere in America and I'll write at least one order that day,' says author Jim Murphy, which perfectly describes the exuberance and can-do attitude of this remarkable, old-school door-to-door encyclopedia salesman who made millions during his career. Do you have a doorknob close? Do you know what a three-dime bank is? Have you discovered the perfect way to overcome price objections? You will. After sitting down to four days of in-depth interviews, Murphy lays it all out, every trick he used, every tell he watched for to make a sale. This is no ivory-tower theorist but rather a witty, engaging, behind-the-scenes confessional from one of the nation's best. No matter what you rep and no matter what you sell - stocks, insurance, cars, clothing, technology, travel, or lemonade on the street - you'll be a lot better at it after an hour or two with Murphy. Great salespeople are made not born, Murphy reminds us - you just need to know a few of those unsaid things that they don't teach you in school' - Amazon.com.



How to Sell Ice to Eskimos - 175 Selling Skills You Should Know

Author : Graham Watkins

Publisher : Createspace Independent Publishing Platform

Page : 68 pages

File Size : 13,33 MB

Release : 2014-01-03

Category :

ISBN : 9781545433775

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Book Description

In 'How to Sell Ice to Eskimos, ' Graham Watkins shares forty years of selling and marketing experience encapsulated in 175 easy to understand selling tips and sales techniques. Starting as a novice salesman he learned his trade from the bottom up, by making mistakes, but went on to build a multimillion pound business and sell it to a PLC. Here, explained in simple bullet points, are the sales techniques high flying sales people use, broken down into fifteen easy to understand chapters, from opening to closing the sale. It tells you how to read your customers body language and interpret buying signals to boost sales, how to keep control of the sale, deal with objections and take the 'ice' out of price. This book about selling packs a heavyweight punch. If you are a salesman, thinking of going into a career in sales or in sales management you will find lots of valuable selling ideas in 'How to Sell Ice to Eskimos.



How to Sell Anything to Anyone Anytime

Author : Dave Kahle

Publisher : Red Wheel/Weiser

Page : 153 pages

File Size : 40,49 MB

Release : 2010-12-20

Category : Business & Economics

ISBN : 1601637187

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Book Description

Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organizations. How to Sell Anything to Anyone Anytime was written primarily for them. How to Sell Anything to Anyone Anytime distills the fundamental sales process into simple, easy-to-understand and easy-to-implement principles, processes and practices, and applies them to a wide variety of sales situations. It is packed with real-world examples and applications to a wide variety of situations – from the corner coffee shop, to the freelance professional, to the sophisticated B2B seller. It features: Easy-to-understand practices and processes that can be applied to every business and professional practice. Guidelines and step-by-step how-to's to turn ideas into practice. Powerful insights on selling that will enable everyone—from the aspiring entrepreneur to the experienced sales pro—to be more successful. Power nuggets—ways to add even more power to the practice and become even better.



Mousetrap, Inc.

Author : Joseph Guzzo

Publisher : Wipf and Stock Publishers

Page : 222 pages

File Size : 15,74 MB

Release : 2021-10-08

Category : Young Adult Fiction

ISBN : 1666731471

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Book Description

New college graduate Nick Adano doesn’t realize it, but he’s about to move from the frustration of unemployment into the despair of being a vital cog in a morally dubious invention-marketing company. And when Nick and his boss find themselves with a problem on their hands—a client with a good idea who’s being railroaded—will Nick have the courage to confront himself? Set against the backdrop of the early nineties’ recession, Mousetrap, Inc. explores a world before email and social media, when people relied on newspapers as a pivotal way to get information. To buoy the spirits of his equally despairing coworkers, Nick pens tales featuring an antihero named Chapel Fox, by day a respected divorce attorney, but by night a madman bringing his version of justice to his beloved hometown. Nick’s coworkers take pleasure—and maybe derive a hint of self-recognition—from these morally ambiguous stories. Capturing the essence of the awkward early twenties, when we’re adults . . . but not quite, this work speaks to anyone who’s endured a less-than-ideal work situation.



The Greatest Salesman in the World

Author : Og Mandino

Publisher : Bantam

Page : 130 pages

File Size : 46,1 MB

Release : 2011-01-05

Category : Business & Economics

ISBN : 0307780902

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Book Description

The runaway bestseller with more than five million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years. “Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”—Lester J. Bradshaw, Jr., Former Dean, Dale Carnegie Institute of Effective Speaking & Human Relations “I have read almost every book that has ever been written on salesmanship, but I think Og Mandino has captured all of them in The Greatest Salesman in the World. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles—he has woven them into the fabric of one of the most fascinating stories I have ever read.”—Paul J. Meyer, President of Success Motivation Institute, Inc. “I was overwhelmed by The Greatest Salesman in the World. It is, without doubt, the greatest and the most touching story I have ever read. It is so good that there are two musts that I would attach to it: First, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it.”—Robert B. Hensley, President, Life Insurance Co. of Kentucky



Book of Eskimos

Author : Peter Freuchen

Publisher : Echo Point Books & Media, LLC

Page : 0 pages

File Size : 22,2 MB

Release : 2023-02-21

Category :

ISBN : 9781648372704

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Book Description

Peter Freuchen's classic memoir offers a first-person account of life among the far northern indigenous peoples. It is filled with exciting tales of Arctic adventure as well as fascinating descriptions of everyday life and culture.



Rubies in the Orchard

Author : Lynda Resnick

Publisher : Crown Currency

Page : 226 pages

File Size : 16,85 MB

Release : 2009-02-17

Category : Business & Economics

ISBN : 0385529422

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Book Description

NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.



Life, on the Line

Author : Grant Achatz

Publisher : Avery

Page : 434 pages

File Size : 36,67 MB

Release : 2012-03-06

Category : Biography & Autobiography

ISBN : 1592406971

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Book Description

An award-winning chef describes how he lost his sense of taste to cancer, a setback that prompted him to discover alternate cooking methods and create his celebrated progressive cuisine.



Give Me My Father's Body

Author : Kenn Harper

Publisher : Simon and Schuster

Page : 316 pages

File Size : 39,30 MB

Release : 2001-02-27

Category : Biography & Autobiography

ISBN : 074341005X

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Book Description

A searing, true tale of extraordinary darkness, Harper's critically acclaimed history is an absorbing and poignant portrait of the short, strange, and tragic life of the boy known as the New York Eskimo. Two 16-page photo inserts and one 8-page insert.