Work for Money, Design for Love


Book Description

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.




Logo Design Love


Book Description

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.




Cool Careers Without College for People Who Love Tech


Book Description

For readers with a passion for technology ready for a road to employment that doesn’t include an expensive four-year college degree, this informative title offers a comprehensive look at tech careers that can be pursued without a diploma. Covering such fields as graphic design, web development, and internet marketing, the text outlines the duties and responsibilities of each job and offers straightforward advice on pursuing a career through methods such as online courses, internships, and certification courses. Each chapter also offers the future prospects for each career, as well as a detailed list of resources.




The Design Student's Handbook


Book Description

What is design? What are the main design disciplines, and how do they interrelate? How does design theory and context help you improve your studio work? What do you need to know by the end of your course to get a good career? What can you do to become a knowledgeable designer and improve your skills so that you stand out from the crowd? Whether you are already studying design, thinking about choosing a course, or are well on your way to finding your first job, this essential and uniquely comprehensive book will introduce you to the world of design and support you throughout your studies and on into the industry. Key features Develops your core skills and supports you in making the most of your studies. Describes the multi-disciplinary design world by exploring the various design disciplines – graphics, fashion and textiles, three-dimensional design, craft, spatial, interactive media, and theatre, film and television. Contains crucial practical information so you’re ready for your career - placements, working with industry and self-employment, networking, job-seeking and how to succeed in your own business. Covers the key practical, theoretical and cultural fundamentals of design to help you understand and inform your practice - chapters on creativity and innovation, history, culture and context, how to communicate design, colour theory, aesthetics, and how to design with ethical, social and responsible considerations. Comprises chapters written by designers and lecturers, all experts in their fields. Includes stories, career profiles and first-hand quotes by students, established designers and industry specialists exploring what it’s like to study and to work in the design industry today. Identifies important books and websites for further reading. The Design Student’s Handbook will guide you along the road to a successful and fulfilling career and is an essential text for studying any of the design disciplines.




Career Building Through Using Digital Design Tools


Book Description

The field of digital design offers immense opportunities for creative young people. Digital designers are in high demand to help design and create images for Web sites and digital media. Business is becoming more dependent on Web marketing, which often relies on visual design to succeed. This title raises teens' awareness of the many opportunities available in this burgeoning field. It explains how they can develop skills in digital design through both informal experience and formal education, and create an impressive portfolio that will open doors for them in the future.




Becoming a Successful Graphic Designer


Book Description

As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today's students looking to start a career in design.




Web and Digital for Graphic Designers


Book Description

Creative web design requires knowledge from across the design and technical realms, and it can seem like a daunting task working out where to get started. In this book the authors take you through all you need to know about designing for the web and digital, from initial concepts and client needs, through layout and typography to basic coding, e-commerce and working with different platforms. The companion website provides step-by-step tutorial videos, HTML/CSS styling tips and links to useful resources to really help you get to grips with all the aspects of web design. Working alongside the text are interviews with international designers and critical commentaries looking at best practice and theoretical considerations. Written for graphic designers, this book delivers more than just an instruction manual – it provides a complete overview of designing for the web.




Defining Contemporary Professionalism


Book Description

This book is a series of curated essays by high-profile architecture and design leaders and educators on the topic of professionalism. The book first sets out the current agenda - defining professionalism for the architecture sector - before moving on to focus on delivering the increased professional skills curriculum content within architecture schools as set by the RIBA. With an introduction and conclusion by the Editors, this book explores what contemporary professionalism within architecture is, and its future, encouraging the current and future profession to address professionalism across the industry.




Starting a Practice


Book Description

Running your own practice can bring immense job satisfaction, but it is not without its risks. Do you have all the information at hand to set up confidently on your own? Comprehensive, accessible and easy to use, Starting a Practice helps architects navigate the pitfalls associated with establishing a successful business. This fully updated 3rd edition is mapped to the RIBA Plan of Work 2020 and approaches starting a business as if it were a design project, complete with briefing, sketching layouts and delivery. It features new material on professionalism and ethics, sustainable development and achieving a net-zero carbon emission built environment. Invaluable for Part 3 students, early practitioners and those considering setting up from scratch or wanting to consolidate an existing business, Starting a Practice gives architects the tools they need to thrive when setting out alone. Features essential guidance on: Preparing a business plan Choosing the right company structure Setting aspirations Monitoring finances Getting noticed Securing work Retaining and developing staff Planning for disaster.




Creating a Brand Identity: A Guide for Designers


Book Description

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.