Author : Katie Lance
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 10,75 MB
Release : 2017
Category : Social media
ISBN : 9781541273313
"Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!
Author : Rawn Shah
Publisher : Wharton School Publishing
Page : 0 pages
File Size : 29,65 MB
Release : 2010
Category : Business enterprises
ISBN : 9780132357791
The First Best-Practice Guide to Executing Any Type of Social Computing Project Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently. InSocial Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant. " From mega-trends to micro-issues Mastering both high-level strategy and day-to-day, ground-level management " Defining the social experience you want to provide to your community Clarifying how members can join together and collaborate on collective tasks " Focusing on the crucial human factors Building a culture of engagement in deeper collaborative relationships " Promoting effective leadership and governance Setting ground rules that work appropriately for the situation, without “oppression” " Building the skills to manage and measure your collaborative project Discovering the skills necessary to effectively lead computing projects
Author : Andy Steggles
Publisher :
Page : 251 pages
File Size : 49,59 MB
Release : 2012-07
Category : Nonprofit organizations
ISBN : 9780880343176
Covers ways to use social tools to foster connection; includes coverage of social platform characteristics, evolving educational applications, legal implications and risks, goals for and measures of return, planning for social initiatives, and revenue opportunities; includes numerous examples
Author : Paul Chaney
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 22,72 MB
Release : 2009-09-10
Category : Business & Economics
ISBN : 0470538457
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
Author : Lance Rubin
Publisher : Ember
Page : 337 pages
File Size : 34,70 MB
Release : 2021-08-03
Category : Young Adult Fiction
ISBN : 0525644709
A tragicomic story of bad dates, bad news, bad performances, and one girl's determination to find the funny in high school from the author of Denton Little's Deathdate. Winnie Friedman has been waiting for the world to catch on to what she already knows: she's hilarious. It might be a long wait, though. After bombing a stand-up set at her own bat mitzvah, Winnie has kept her jokes to herself. Well, to herself and her dad, a former comedian and her inspiration. Then, on the second day of tenth grade, the funniest guy in school actually laughs at a comment she makes in the lunch line and asks her to join the improv troupe. Maybe he's even . . . flirting? Just when Winnie's ready to say yes to comedy again, her father reveals that he's been diagnosed with ALS. That is . . . not funny. Her dad's still making jokes, though, which feels like a good thing. And Winnie's prepared to be his straight man if that's what he wants. But is it what he needs? Caught up in a spiral of epically bad dates, bad news, and bad performances, Winnie's struggling to see the humor in it all. But finding a way to laugh is exactly what will see her through. **A Junior Library Guild Selection**
Author : Brandon Doyle
Publisher :
Page : pages
File Size : 16,50 MB
Release : 2019-08-15
Category :
ISBN : 9781641841634
Author : Rohit Bhargava
Publisher : Ideapress Publishing
Page : 260 pages
File Size : 30,77 MB
Release : 2022-06-07
Category :
ISBN : 9781646871094
Wall Street Journal Bestseller "A useful, forcefully written, and wide-ranging study of inequities--and how to fix them." --Kirkus Reviews What if we could go beyond the conversation about diversity and take real action? In early 2021, more than two hundred widely respected experts gathered virtually for the world's most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer. Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.
Author : Himanshu Sharma
Publisher : Blurb
Page : 478 pages
File Size : 33,73 MB
Release : 2020-11-27
Category :
ISBN : 9780368079610
Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.
Author : Ekaterina Walter
Publisher : McGraw Hill Professional
Page : 237 pages
File Size : 13,53 MB
Release : 2014-03-07
Category : Business & Economics
ISBN : 0071824006
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
Author : Mike Ganino
Publisher : John Wiley & Sons
Page : 412 pages
File Size : 31,78 MB
Release : 2018-04-16
Category : Business & Economics
ISBN : 1119457882
Make a difference with company culture Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed. Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you’ll want to keep close by as you create your own unique culture. Implement and manage cultural change effectively Apply key principles to achieve organizational goals See how new technologies influence organizations Retain employees and attract new talent With this helpful guide, you’ll boost your company’s culture in no time!
