07 Company Book - COSMETIC


Book Description

This book is the largest referral for Turkish companies.




Making Faces


Book Description

America's preeminent makeup artist shares his secrets, explaining not only the basics of makeup application and technique but also how to use the fundamentals to create a wide range of different looks. 200 color photos & sketches.




Vogue Body and Beauty Book


Book Description




Not Just a Pretty Face


Book Description

Lead in lipstick? 1,4 dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful that they've kept themselves unregulated for decades. Not one cosmetic product has to be approved by the US Food and Drug Administration before hitting the market. Incredible? Consider this: The European Union has banned more than 1,100 chemicals from cosmetics. The United States has banned just 10. Only 11% of chemicals used in cosmetics in the US have been assessed for health and safety - leaving a staggering 89% with unknown or undisclosed effects. More than 70% of all personal care products may contain phthalates, which are linked to birth defects and infertility. Many baby soaps are contaminated with the cancer-causing chemical 1,4 dioxane. It's not just women who are affected by this chemists' brew. Shampoo, deodorant, face lotion and other products used daily by men, women and children contain hazardous chemicals that the industry claims are "within acceptable limits." But there's nothing acceptable about daily multiple exposures to carcinogenic chemicals -- from products that are supposed to make us feel healthy and beautiful. Not Just a Pretty Face delves deeply into the dark side of the beauty industry, and looks to hopeful solutions for a healthier future. This scathing investigation peels away less-than-lovely layers to expose an industry in dire need of an extreme makeover. 15 percent of the purchase price of each book sold benefits the national Campaign for Safe Cosmetics, administered by the Breast Cancer Fund, through December 31, 2012.




All Made Up


Book Description

A fascinating journey through history and culture, examining how makeup affects self-empowerment, how people have used it to define (and defy) their roles in society, and why we all need to care There is a history and a cultural significance that comes with wearing cat-eye-inspired liner or a bold red lip, one that many women feel to this day, even if we don’t realize exactly why. Increasingly, people of all genders are wrestling with what it means to be a woman living in a patriarchy, and part of that is how looking like a woman—whatever that means—affects people’s real lives. Through the stories of famous women like Cleopatra, Empress Wu, Madam C. J. Walker, Elizabeth Taylor, and Marsha P. Johnson, Rae Nudson unpacks makeup’s cultural impact—including how it can be used to shape a personal or cultural narrative, how often beauty standards align with whiteness, how and when it can be used for safety, and its function in the workplace, to name a few examples. Every woman has had to make a very personal choice about her relationship with makeup, and consciously or unconsciously, every woman knows that the choice is never entirely hers to make. This book also holds space for complicating factors, especially the ways that beauty standards differ across race, class, and culture. Engaging and informative, All Made Up will expand the discussion around what it means to participate in creating your own self-image.




The Company I Keep


Book Description

In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today. In its infancy in the 1940s and 50s, the company comprised a handful of products, sold under a single brand in just a few prestigious department stores across the United States. Today, The Estée Lauder Companies constitutes one of the world’s leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products. It comprises more than 25 brands, whose products are sold in over 150 countries and territories. This growth and success was led by Leonard A. Lauder, Estée Lauder’s oldest son, who envisioned and effected this expansion during a remarkable 60-year tenure, including leading the company as CEO and Chairman. In this captivating personal account complete with great stories as only he can tell them, Mr. Lauder, now known as The Estée Lauder Companies’ “Chief Teaching Officer,” reflects on his childhood, growing up during the Great Depression, the vibrant decades of the post-World War II boom, and his work growing the company into the beauty powerhouse it is today. Mr. Lauder pays loving tribute to his mother Estée Lauder, its eponymous founder, and to the employees of the company, both past and present, while sharing inside stories about the company, including tales of cutthroat rivalry with Charles Revson of Revlon and others. The book offers keen insights on honing ambition, leveraging success, learning from mistakes, and growing an international company in an age of economic turbulence, uncertainty, and fierce competition.




Cosmetics Marketing


Book Description

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.







Cosmetic Dermatology: Principles and Practice, Second Edition


Book Description

THE ULTIMATE SOURCEBOOK FOR UNDERSTANDING THE SKIN AND ITS APPEARANCE “A concise, well-written, and well-illustrated overview of the topic of cosmetic dermatology that will prove useful to all physicians who care for cosmetic patients.”—Archives of Facial Plastic Surgery, reviewing the first edition Cosmetic Dermatology offers complete coverage of the latest, most effective skin care agents and procedures. Spanning the entire spectrum of cosmetic dermatology, it takes you through the most current medications, cosmeceuticals, and procedures. Presented in full color, the book is firmly grounded in an evidence-based, clinically-relevant approach--making it perfect for use in everyday practice. FEATURES: Guidance on the efficacy of over-the-counter and prescription skin care products Step-by-step review of must-know procedures A focus on the newest drugs and topical agents NEW! Expanded insights into laser treatments, varicose veins, and cosmeceuticals NEW! More full-color clinical images in every chapter... 450 in all! NEW! Significant revisions in every chapter to help you keep pace with the many fast-breaking developments in the specialty




We Have Always Been Here


Book Description

The behavioral psychologist onboard a survey ship headed to a planet ripe for colonization, Dr. Grace Park must determine the origin of a strange phenomenon that is causing the crew to suffer mental breaks without losing her own mind in the process.