25 Fundraising Secrets
Author : Joe Garecht
Publisher :
Page : 0 pages
File Size : 18,33 MB
Release : 2002
Category : Fund raising
ISBN : 9781591960621
How to Write Fundraising Materials that Raise More Money
Author : Tom Ahern
Publisher : Emerson & Church, Publishers
Page : 196 pages
File Size : 18,65 MB
Release : 2007
Category : Business & Economics
ISBN : 9781889102313
Book Description
Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
Storytelling
Author : Lynn Ierardi
Publisher :
Page : 112 pages
File Size : 35,71 MB
Release : 2021-08-03
Category :
ISBN : 9781736690000
Book Description
Great stories engage donors and raise more money. Strategic storytelling can help your nonprofit organization reach the hearts and minds of your donors in an increasingly noisy and polarized world.
Effective Telephone Fundraising
Author : Stephen F. Schatz
Publisher : Wiley
Page : 259 pages
File Size : 39,58 MB
Release : 2010-04-05
Category : Business & Economics
ISBN : 9780470560594
Book Description
An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
Achieving Excellence in Fundraising
Author : Eugene R. Tempel
Publisher : John Wiley & Sons
Page : 546 pages
File Size : 45,51 MB
Release : 2010-11-04
Category : Business & Economics
ISBN : 0470902345
Book Description
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle. Praise for the Third Edition of Achieving Excellence in Fundraising "Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising." —John Lippincott, president, Council for Advancement and Support of Education (CASE) "This book is the best road map—coupled with creative approaches to the practice of fund development—you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly,increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study." —William C. McGinly, president and CEO, Association for Healthcare Philanthropy "The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!" —Denny Smith, president and CEO, CFRE International "One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so." —Steve Gunderson, president and CEO, Council on Foundations "Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read." —Brian Gallagher, president and CEO, United Way Worldwide
Secret Trial
Author : William Kaplan
Publisher : McGill-Queen's Press - MQUP
Page : 268 pages
File Size : 49,30 MB
Release : 2004
Category : History
ISBN : 9780773528468
Book Description
In his bestselling Presumed Guilty William Kaplan chronicled the corruption charges surrounding the 1988 $1.8 billion purchase by Air Canada of passenger airplanes from European giant Airbus Industries. Based on the available evidence, he concluded that former Prime Minister Brian Mulroney had been the victim of a campaign of unfounded allegation and reckless innuendo. But Kaplan discovered the story was more complicated. He sets the record straight in A Secret Trial. Not long after leaving office Brain Mulroney was paid $300,000 in cash by Karlheinz Schreiber, a German-Canadian middleman wanted in Germany for bribery and tax evasion. Mulroney vehemently denies any wrongdoing. When confronted by Kaplan about the unexplained payment, the former prime minister declared: "Anyone who says anything about [the $300,000] will be in for one fuck of a fight." At the root of Kaplan's investigation, laid bare by his determination and insight, is a secret trial held in Toronto full of stunning revelations that almost escaped public attention.
Fundraising Principles and Practice
Author : Adrian Sargeant
Publisher : John Wiley & Sons
Page : 823 pages
File Size : 36,89 MB
Release : 2024-04-30
Category : Business & Economics
ISBN : 1394190263
Book Description
Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.
Fundraising for Volunteers
Author : Brian Turner
Publisher : BalboaPress
Page : 131 pages
File Size : 29,5 MB
Release : 2012-12-13
Category : Reference
ISBN : 1452508186
Book Description
Fundraising for Volunteers takes you on a journey through the maze of fundraising concepts, processes, and activities in a simple and easy-to-follow manner. It provides readers with all the skills you will need to select a fundraising event and put into place the planning required to make it highly successful. The book deals with the topic in three sections: The Committee, The One Secret Key, and The Event. Section One helps with one of the most difficult aspects of fundraising: how to manage and run a fundraising committee. It talks about how to handle many of the common difficulties that arise when working with committees. Section Two illuminates a simple and easy-to-implement key to fundraising. There is only one key, and once you know what it is, making money from fundraising will always be assured. Section Three includes an extensive list of fundraising events from which to choose your next event. The events are categorized and classified, which makes choosing an appropriate event for your group very easy. This book is a must read before you hold your next fundraising activity.
The Lazy Dungeon Master
Author : Michael Shea
Publisher :
Page : 68 pages
File Size : 28,38 MB
Release : 2019-06-14
Category :
ISBN : 9781073741113
Book Description
You love Dungeons and Dragons. As an experienced dungeon master you've run dozens, if not hundreds of games. You put a lot of work into making your games great. What if there's another way to look at how you prepare your game? What if it turned out you could spend less time, less energy, and have a better game as a result?It's time to unleash the Lazy Dungeon Master.Written in the style of Sly Flourish's Dungeon Master Tips and Running Epic Tier D&D Games, The Lazy Dungeon Master shows a new approach to game preparation, one that takes less time and gives your game the freedom to grow at the table. This book will help dungeon master prepare awesome games for any version of D&D.Based on the real-world experiences of hundreds of dungeon masters and dozens of professional game designers, the Lazy Dungeon Master includes interviews with veteran D&D DMs and a complete toolkit to help you improvise an entire game.Whether you play 1st, 2nd, 3rd, 4th, Pathfinder, or the D&D Next playtest; The Lazy Dungeon Master has tips, techniques, and advice to make preparation easier and help you run a flexible and entertaining game.
Seeing Through a Donor's Eyes
Author : Tom Ahern
Publisher : Emerson & Church
Page : 180 pages
File Size : 40,20 MB
Release : 2009
Category : Business & Economics
ISBN :
Book Description
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
