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Nation Branding

Author : Keith Dinnie

Publisher : Routledge

Page : 259 pages

File Size : 39,18 MB

Release : 2015-08-27

Category : Business & Economics

ISBN : 1317681940

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Book Description

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.



Nation branding

Author : Keith Dinnie

Publisher : Routledge

Page : 261 pages

File Size : 37,74 MB

Release : 2010-05-14

Category : Business & Economics

ISBN : 1136377360

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Book Description

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.



CompTIA A+ Complete Practice Tests

Author : Jeff T. Parker

Publisher : John Wiley & Sons

Page : 560 pages

File Size : 50,56 MB

Release : 2019-07-18

Category : Computers

ISBN : 1119516978

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Book Description

Test your knowledge and know what to expect on A+ exam day CompTIA A+ Complete Practice Tests, Second Edition enables you to hone your test-taking skills, focus on challenging areas, and be thoroughly prepared to ace the exam and earn your A+ certification. This essential component of your overall study plan presents nine unique practice tests—and two 90-question bonus tests—covering 100% of the objective domains for both the 220-1001 and 220-1002 exams. Comprehensive coverage of every essential exam topic ensures that you will know what to expect on exam day and maximize your chances for success. Over 1200 practice questions on topics including hardware, networking, mobile devices, operating systems and procedures, troubleshooting, and more, lets you assess your performance and gain the confidence you need to pass the exam with flying colors. This second edition has been fully updated to reflect the latest best practices and updated exam objectives you will see on the big day. A+ certification is a crucial step in your IT career. Many businesses require this accreditation when hiring computer technicians or validating the skills of current employees. This collection of practice tests allows you to: Access the test bank in the Sybex interactive learning environment Understand the subject matter through clear and accurate answers and explanations of exam objectives Evaluate your exam knowledge and concentrate on problem areas Integrate practice tests with other Sybex review and study guides, including the CompTIA A+ Complete Study Guide and the CompTIA A+ Complete Deluxe Study Guide Practice tests are an effective way to increase comprehension, strengthen retention, and measure overall knowledge. The CompTIA A+ Complete Practice Tests, Second Edition is an indispensable part of any study plan for A+ certification.



Importing Into the United States

Author : U. S. Customs and Border Protection

Publisher :

Page : 0 pages

File Size : 16,87 MB

Release : 2015-10-12

Category : Education

ISBN : 9781304100061

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Book Description

Explains process of importing goods into the U.S., including informed compliance, invoices, duty assessments, classification and value, marking requirements, etc.



Microneurosurgery

Author : Mahmut Gazi Yaşargil

Publisher :

Page : 496 pages

File Size : 33,55 MB

Release : 1984

Category : Brain

ISBN :

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Book Description



A Basic Guide to Exporting

Author : Jason Katzman

Publisher : Skyhorse Publishing Inc.

Page : 397 pages

File Size : 50,54 MB

Release : 2011-03-23

Category : Business & Economics

ISBN : 1616081112

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Book Description

Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.



Fluent Forever

Author : Gabriel Wyner

Publisher : Harmony

Page : 352 pages

File Size : 46,63 MB

Release : 2014-08-05

Category : Foreign Language Study

ISBN : 038534810X

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Book Description

NATIONAL BESTSELLER • For anyone who wants to learn a foreign language, this is the method that will finally make the words stick. “A brilliant and thoroughly modern guide to learning new languages.”—Gary Marcus, cognitive psychologist and author of the New York Times bestseller Guitar Zero At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You’ll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you’ll begin to tackle words, and connect sounds and spellings to imagery rather than translations, which will enable you to think in a foreign language. And with the help of sophisticated spaced-repetition techniques, you’ll be able to memorize hundreds of words a month in minutes every day. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.



Venture Capital and the Finance of Innovation

Author : Andrew Metrick

Publisher : John Wiley and Sons

Page : 1153 pages

File Size : 35,33 MB

Release : 2011-06-15

Category : Business & Economics

ISBN : 1118137884

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Book Description

This useful guide walks venture capitalists through the principles of finance and the financial models that underlie venture capital decisions. It presents a new unified treatment of investment decision making and mark-to-market valuation. The discussions of risk-return and cost-of-capital calculations have been updated with the latest information. The most current industry data is included to demonstrate large changes in venture capital investments since 1999. The coverage of the real-options methodology has also been streamlined and includes new connections to venture capital valuation. In addition, venture capitalists will find revised information on the reality-check valuation model to allow for greater flexibility in growth assumptions.



China-India-Japan in the Indo-Pacific

Author : Jagannath P. Panda

Publisher :

Page : 0 pages

File Size : 34,43 MB

Release : 2018

Category : Business & Economics

ISBN : 9789386618429

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Book Description

This book analyses the competing power politics that exists between the three major Asian powers - China, India and Japan - on infrastructural development across the Indo-Pacific. It examines the competing policies and perspectives of these Asian powers on infrastructure developmental initiatives and explores the commonalities and contradictions between them that shape their ideas and interests. In brief, the volume looks into the strategic contention that exists between China`s "Belt and Road Initiative" (BRI; earlier officially known as "One Belt, One Road" - OBOR) and Japan`s "Expanded Partnership for Quality Infrastructure" (PQI) and initiatives like the Asia-Africa Growth Corridor (AAGC) that position India`s geostrategic and geo-economic interests in between these two competing powers and their mammoth infrastructural initiatives.



Bosnian, Croatian, Serbian, a Textbook

Author : Ronelle Alexander

Publisher : University of Wisconsin Pres

Page : 531 pages

File Size : 22,56 MB

Release : 2010-03-01

Category : Foreign Language Study

ISBN : 0299236544

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Book Description

Three official languages have emerged in the Balkan region that was formerly Yugoslavia: Croatian in Croatia, Serbian in Serbia, and both of these languages plus Bosnian in Bosnia-Herzegovina. Bosnian, Croatian, Serbian, a Textbook introduces the student to all three. Dialogues and exercises are presented in each language, shown side by side for easy comparison; in addition, Serbian is rendered in both its Latin and its Cyrillic spellings. Teachers may choose a single language to use in the classroom, or they may familiarize students with all three. This popular textbook is now revised and updated with current maps, discussion of a Montenegrin language, advice for self-study learners, an expanded glossary, and an appendix of verb types. It also features: • All dialogues, exercises, and homework assignments available in Bosnian, Croatian, and Serbian • Classroom exercises designed for both small-group and full-class work, allowing for maximum oral participation • Reading selections written by Bosnian, Croatian, and Serbian authors especially for this book • Vocabulary lists for each individual section and full glossaries at the end of the book • A short animated film, on an accompanying DVD, for use with chapter 15 • Brief grammar explanations after each dialogue, with a cross-reference to more detailed grammar chapters in the companion book, Bosnian, Croatian, Serbian, a Grammar.