1981 L.E. Smith Glass Co. [price List and Advertising Sheet].
Author : L. E. Smith Glass Co., Mount Pleasant, PA, USA.
Publisher :
Page : 2 pages
File Size : 17,80 MB
Release : 1981
Category : Tableware
ISBN :
Author : L. E. Smith Glass Co., Mount Pleasant, PA, USA.
Publisher :
Page : 2 pages
File Size : 17,80 MB
Release : 1981
Category : Tableware
ISBN :
Author : L. E. Smith Glass Co., Mount Pleasant, PA, USA.
Publisher :
Page : 8 pages
File Size : 14,41 MB
Release : 1984
Category : Tableware
ISBN :
Author : L. E. Smith Glass Co., Mount Pleasant, PA, USA.
Publisher :
Page : 8 pages
File Size : 38,83 MB
Release : 1986
Category : Glass manufacture
ISBN :
Author : L. E. Smith Glass Co., Mount Pleasant, PA, USA.
Publisher :
Page : 4 pages
File Size : 24,20 MB
Release : 1976
Category : Lighting
ISBN :
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 48,64 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
Page : 1784 pages
File Size : 34,13 MB
Release : 2018-12-07
Category : Psychology
ISBN : 1136676201
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author :
Publisher :
Page : 1588 pages
File Size : 41,92 MB
Release : 1981
Category :
ISBN :
Author : Elmer E. Critchfield
Publisher :
Page : 692 pages
File Size : 36,76 MB
Release : 1905
Category : Advertising
ISBN :
Author :
Publisher :
Page : 1698 pages
File Size : 39,22 MB
Release : 1913
Category :
ISBN :
Author :
Publisher :
Page : 2506 pages
File Size : 43,64 MB
Release : 1998
Category : California
ISBN :