2014 Photographer's Market


Book Description

The Successful Photographer's Secret! Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, contests and more. In addition to the more than 1,500 individually verified contacts, 2014 Photographer's Market includes: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can search industry contacts, track your submissions, get the latest photography news and much more (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title.). • Up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need and how to submit both digital and film images. • Markets for fine art photographers, including hundreds of galleries and art fairs. • NEW! Informative articles on forming a business mind-set, building your financial team, and negotiating fees and rights. • NEW! Special features on social media and e-mail marketing, getting the most from LinkedIn, building a better website, sustainability practices, and adding video to your repertoire. • NEW! Inspiring and informative interviews with successful professionals, including a motion picture grip, a magazine photo buyer, and an experimental fine art photographer. Check out ArtistsMarketOnline.com and ArtistsNetwork.com for more helpful resources. PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title.




The Photographer's Market Guide to Building Your Photography Business


Book Description

Make Money Doing What You Love The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take. In this revised edition, you'll learn how to: • Harness the power of digital photography • Target your audience through online marketing • Find your niche (or shift to a new one) • Craft a solid business plan • Network professionally with other photographers • Showcase and price your work • Get support from accountants and lawyers • Create a strategic path for your business at every stage • And more! Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.




Clark Little


Book Description

Instagram sensation Clark Little shares his most remarkable photographs from inside the breaking wave, with a foreword by world surfing champion Kelly Slater. “One of the world’s most amazing water photographers . . . Now we get to experience up-close these moments of bliss.”—Jack Johnson, musician and environmentalist Surfer and photographer Clark Little creates deceptively peaceful pictures of waves by placing himself under the deadly lip as it is about to hit the sand. "Clark's view" is a rare and dangerous perspective of waves from the inside out. Thanks to his uncanny ability to get the perfect shot--and live to share it--Little has garnered a devout audience, been the subject of award-winning documentaries, and become one of the world's most recognizable wave photographers. Clark Little: The Art of Waves compiles over 150 of his images, including crystalline breaking waves, the diverse marine life of Hawaii, and mind-blowing aerial photography. This collection features his most beloved pictures, as well as work that has never been published in book form, with Little's stories and insights throughout. Journalist Jamie Brisick contributes essays on how Clark gets the shot, how waves are created, swimming with sharks, and more. With a foreword by eleven-time world surfing champion Kelly Slater and an afterword by the author on his photographic practice and technique, Clark Little: The Art of Waves offers a rare view of the wave for us to enjoy from the safety of land.




Photographing Newborns


Book Description

Acclaimed photographer and photography-business guru Mimika Cooney shows you how to build a successful boutique business photographing newborns. This starts by attracting clients through strategic development of your “Love Brand,” a comprehensive professional identity carefully crafted to bring in the customers you want—and keep them coming back for more. Once you’ve booked a session, Cooney shows you how to make the most of it and deliver heartwarming images of your smallest clients alone or with their families. From there, savvy products and packaging keep parents enthralled and coming back for more. Partnered with a comprehensive system of client contact through mail, social media, and more, you can convert each portrait customer into a client for life—building a lasting demand for your skills and a devoted following of loving fans!




The Essential Student Guide to Professional Photography


Book Description

This essential reference for photography students explains how to become part of the professional community. By defining professional photography today, and exploring what is expected of professional photographers, the book demystifies this often-misunderstood and misjudged career track. The easily accessible text provides readers with valuable information, inspiration, and education on topics including developing your photographic voice, finding your area of specialization, exploring the moving image, building a website, and understanding self-presentation, promotion, legal aspects, and marketing. It also features inspirational projects for students to embark on their education in photography.




Capture One Pro 10


Book Description

Historically, Capture One Pro software has been regarded primarily as an amazing RAW file converter for high-end cameras. With its newest release, Capture One Pro 10 goes well beyond its storied RAW conversions to become one of the most powerful image-processing applications on the market, addressing the imaging workflow from capture to print. Version 10 has also been optimized to support many of the most popular cameras being used today.

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Verdana} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Verdana; min-height: 13.0px}

With an abundance of new features and the promise of producing vastly superior images, photographers of all skill levels are giving Capture One Pro a try. Of course, along with expanded functionality and improved performance, the software has become a challenge to learn efficiently on one’s own. Users need a helping hand in order to get up to speed and make sure they are taking full advantage of this powerful software.

In Capture One Pro 10: Mastering RAW Development, Image Processing, and Asset Management, photographer Sascha Erni teaches readers everything they need to know in order to quickly get up and running with Capture One Pro. He also dives deeply into its extensive feature list to allow users to fully explore the capabilities of the software. Whether you’re moving to Capture One Pro from Aperture or Lightroom, or just beginning to learn image-editing with Capture One Pro 10, this book will teach you how to get amazing results while avoiding frustration and wasted time along the way.

Topics include:

    • RAW conversion
    • Asset management
    • Converting to black-and-white
    • Eliminating lens errors
    • Tethered shooting/live view
    • Film grain simulation
    • Working with layers
    • HDR imaging
    • Much, much more




Photographers at Work


Book Description

Getting started -- Finding work -- Setting up a business -- Business skills -- Photographing people -- Photographing on location -- Technical requirements -- In the studio -- Art photography -- New media




Photography and the Law


Book Description

Photographers and publishers of photographs enjoy a wide range of legal rights including freedom of expression and of publication. They have a right to create and publish photographs. They may invoke their intellectual, moral and property rights to protect and enforce their rights in their created and/or published works. These rights are not absolute. This book analyses the various legal restrictions and prohibitions, which may affect these rights. Photography and the Law investigates the legal limitations faced by professional and amateur photographers and photograph publishers under Irish, UK and EU Law. Through an in-depth discussion of the personal rights of the public, including the right not to be harassed, the book gives a clear analysis of the current legal standpoint on the relationship between privacy and freedom of expression. Additionally, the book looks at the reconciliation of photographers’ rights with the state’s interest in public security and defence, alongside the enforcement of ethical and moral codes. Comparative legal standing in the European Union is used as a springboard to further analyse Irish and UK statutes and case law, including recent reforms and current proposals for future change. The book ends with pertinent suggestions of the necessary reforms and enactments required to rebalance the relationship between the personal rights of individuals, the state’s duties and the protection of photographers’ and photograph publishers’ rights. By clearly explaining the theoretical and conceptual reasoning behind the current law, alongside proposed reforms, the book will be a useful tool for any student or academic interested in photography law, privacy and media law, alongside professional and amateur photographers and photograph publishers.




The Successful Professional Photographer


Book Description

Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!

For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.

But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:

    • Best practices and strategies for Instagram, YouTube, and Facebook
    • Being found through SEO
    • Promoting yourself and your work
    • The role that testimonials and reviews play in your success
    • Creating long-term client relationships
    • Forming personal connections with clients with promo videos
    • Why you should feature your work in publications
    • Pricing your work and the gentle art of the up-sell
    • Understanding and conveying the crucial importance of selling prints

While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.

Foreword by Luke Edmonson




Spiritual America


Book Description

"A distinction [Prince's] work brings out in particular is between pictures & what you do with pictures, between art & how art is used."-Stuart Morgan, Artscribe