Puppy Socialization


Book Description

Puppy Socialization: What It Is and How to Do It defines and demystifies the most important thing you can do for your puppy: socialization. The authors don't just tell you what you need to know about socialization. They show you with dozens of photographs and exclusive linked videos (a live internet connection is needed to view the videos). You'll see other owners socialize their puppies under the guidance of a nationally certified dog trainer and behavior consultant. These real-life examples of socialization show you what to do when things go well and when they don't go so well. You’ll learn about: • The magical time. Did you know that there is a special time in a puppy's life when he is primed to accept new things? The authors tell you when that time is, when that socialization window starts closing, and how a little effort by an owner during that time can save heartache later. • Canine body language. Puppies and dogs are talking all the time—with their body language. Learn to tell when a puppy or dog is relaxed and happy, a bit nervous about something, or outright fearful. • Myth-busting. There's a lot of advice out there about socialization and not all of it is good. Some common myths can actually cause a puppy harm. The authors give you the most up-to-date information on puppy socialization and put some harmful myths to rest. • Socializing a puppy during COVID-19. Puppies have so much to get used to: people, environments, noises, and more. The authors provide strategies for keeping humans and puppies safe while socializing puppies, even during the COVID-19 pandemic. • What supplies are needed during socialization. The authors provide checklists of things owners need when socializing a puppy at home and away from home.




Big Enough


Book Description

Lee LeFever and his co-founder and wife, Sachi LeFever, didn't know exactly what type of business they were setting out to build when they started Common Craft in the early 2000s. What they were sure of is that they would design the business in such a way that they prioritized their happiness and time--they wanted the opportunity to go camping on Tuesdays if they felt like it, and make up the time later. While not sacrificing their vision for a business that values time over money, Lee and Sachi built a leading internet-based visual communications firm that includes Google, LEGO, Intel, Microsoft, Ford, and Dropbox as its clients. They paved the way for explainer videos that are now a mainstay of companies' marketing and communications strategy. They learned to pivot to different income streams, and say no to opportunities that would increase unhappiness and decrease autonomy. And they did it all while working from home, not taking on outside employees, and camping on Tuesdays. Like Paul Jarvis in Company of One, Lee shows how they did it, and offers his best tips for how you can build a business and a life you love.




Theatrical Worlds (Beta Version)


Book Description

"From the University of Florida College of Fine Arts, Charlie Mitchell and distinguished colleagues form across America present an introductory text for theatre and theoretical production. This book seeks to give insight into the people and processes that create theater. It does not strip away the feeling of magic but to add wonder for the artistry that make a production work well." -- Open Textbook Library.




Why Do We Quote?


Book Description

Quoting is all around us. But do we really know what it means? How do people actually quote today, and how did our present systems come about? This book brings together a down-to-earth account of contemporary quoting with an examination of the comparative and historical background that lies behind it and the characteristic way that quoting links past and present, the far and the near.Drawing from anthropology, cultural history, folklore, cultural studies, sociolinguistics, literary studies and the ethnography of speaking, Ruth Finnegan 's fascinating study sets our present conventions into crosscultural and historical perspective. She traces the curious history of quotation marks, examines the long tradition of quotation collections with their remarkable recycling across the centuries, and explores the uses of quotation in literary, visual and oral traditions. The book tracks the changing defi nitions and control of quoting over the millennia and in doing so throws new light on ideas such as imitation, allusion, authorship, originality and plagiarism .




Social Media ROI


Book Description

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.




World War Trump


Book Description

An expert on global politics details the dangers of Trump's nationalist agenda and its destabilizing effects on the world. How will Donald Trump's "America First" policy impact international stability? This sobering book argues that it will put the country on a path toward war. International relations expert Hall Gardner analyzes the twists and turns of our president's foreign policy pronouncements from the beginning of his campaign to the present. He argues that Trump's proposed economic nationalism and military buildup--if implemented--will alienate America's friends and rivals alike. The unintended and perilous consequence could well be to press Russia, Iran, Turkey, and China into a closer counter-alliance versus the United States, Europe, Japan, Taiwan, South Korea, Israel, and Saudi Arabia. Gardner has long warned that the uncoordinated NATO and European Union enlargement into former Soviet spheres of influence and security would not only provoke a Russian revanchist backlash, but could also encourage Moscow to forge a Sino-Russian alliance. That Russian backlash has already taken place since the annexation of Crimea in 2014 during the Obama administration. Now Trump's seeming contempt of trade pacts and multilateral relations, plus his confrontation with both Iran and North Korea, could push Russia to construct closer ties with a more assertive China to form a polarizing alliance. At the same time, "America First" trade and monetary disputes with allies could tempt some of those states to move into neutrality or else drift into the Russia-China orbit. Against this dangerous and destabilizing unilateralism, Gardner makes a convincing case that the only workable means of maintaining a peaceful world order is through patient and thoroughly engaged diplomacy and a realist rapprochement with both Russia and China.




Winning Minds


Book Description

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.




Speechwriting


Book Description

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.




Revolution in Higher Education


Book Description

A report from the front lines of higher education and technology that chronicles efforts to transform teaching, learning, and opportunity. Colleges and universities have become increasingly costly, and, except for a handful of highly selective, elite institutions, unresponsive to twenty-first-century needs. But for the past few years, technology-fueled innovation has begun to transform higher education, introducing new ways to disseminate knowledge and better ways to learn—all at lower cost. In this impassioned account, Richard DeMillo tells the behind-the-scenes story of these pioneering efforts and offers a roadmap for transforming higher education. Building on his earlier book, Abelard to Apple, DeMillo argues that the current system of higher education is clearly unsustainable. Colleges and universities are in financial crisis. Tuition rises inexorably. Graduates of reputable schools often fail to learn basic skills, and many cannot find suitable jobs. Meanwhile, student-loan default rates have soared while the elite Ivy and near-Ivy schools seem remote and irrelevant. Where are the revolutionaries who can save higher education? DeMillo's heroes are a small band of innovators who are bringing the revolution in technology to colleges and universities. DeMillo chronicles, among other things, the invention of MOOCs (Massive Open Online Courses) by professors at Stanford and MIT; Salman Khan's Khan Academy; the use of technology by struggling historically black colleges and universities to make learning more accessible; and the latest research on learning and the brain. He describes the revolution's goals and the entrenched hierarchical system it aims to overthrow; and he reframes the nature of the contract between society and its universities. The new institutions of a transformed higher education promise to demonstrate not only that education has value but also that it has values—virtues for the common good.




Animal Physiotherapy


Book Description

A thoroughly updated edition of this essential reference guide for physiotherapists and physical therapists, looking to apply the proven benefits of physiotherapy to the treatment of companion and performance animals. Seven new chapters provide greatly expanded coverage of practical treatment and rehabilitation Includes reviews of different physiotherapy techniques, drawing on both human and animal literature Discusses approaches in small animal medicine as well as for elite equine athletes Provides applied evidence-based clinical reasoning model, with case examples Now in full colour with many more illustrations