21st Century Secrets to Effective PR


Book Description

The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization. Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts. This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.




Diplomacy for the 21st Century


Book Description







Outside-In. the Secret of the 21st Century Leading Companies


Book Description

A MANDATE FOR SUCCESS IN THE 21ST CENTURY USING PROVEN APPROACHES COMMON PLACE IN THE MOST SUCCESSFUL COMPANIES. IMMEDIATE RESULTS AND ONGOING SUCCESS USING THE CEMMETHOD AND TAKING THE COMPANY OUTSIDE-IN.










21 Lessons for the 21st Century


Book Description

#1 NEW YORK TIMES BESTSELLER • In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the world’s most innovative thinkers explores what it means to be human in an age of bewilderment. “Fascinating . . . a crucial global conversation about how to take on the problems of the twenty-first century.”—Bill Gates, The New York Times Book Review A FINANCIAL TIMES BEST BOOK OF THE YEAR How can we protect ourselves from nuclear war or ecological catastrophe? What do we do about the epidemic of fake news or the threat of terrorism? How should we prepare our children for the future? 21 Lessons for the 21st Century is a probing and visionary investigation into today’s most urgent issues as we move into the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive. In twenty-one accessible chapters that are both provocative and profound, Harari untangles political, technological, social, and existential issues and offers advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? Why is liberal democracy in crisis? Harari’s unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading.







Competition in the 21st Century


Book Description

Business competition will change radically in the next century. Short-sighted companies will go out of business. Survivors will successfully transition from the so-called Information Age of this century to the Intelligence Age of the 21st Century. Ten years in the making, this book paints competition of the future based on in-depth research of worldwide business over the past 100 years. By analogy, it shows business competition in its 19th-Century childhood, 20th-Century adolescence, and 21st-Century adulthood. The book highlights new beginnings - the Intelligence Age, highly networked "MegaStrategic Business Entities," and the need for both a "Competitive Knowledge Base" and "Perpetual Strategy Process" to provide an early warning system for executives. This is must-reading for business executives, managers and everyday consumers who want to plot a successful course for the future. It is also an invaluable reference tool for educators guiding the business leaders of tomorrow.




Resilient Thinking - Protecting organisations in the 21st century, Second edition


Book Description

Resilient Thinking – Protecting Organisations in the 21st Century, Second edition Since the release of the first edition in 2012, a lot has changed in the world of risk and organisational resilience. Global conflict, political realignments, environmental disruptions, pandemics and disease outbreaks and cyber attacks are a plethora of threats that have and will continue to endanger the stability of the world. Alongside these risks and issues, technological and societal change is ushering in a new age of opportunity and progress. What can organisations and individuals do to prepare for an unexpected future? To prepare for the unexpected future, organisations need to be resilient, and this requires: Understanding the current, emerging and future environments and contexts; People who are knowledgeable, confident and capable in building and maintaining resilience in the organisation and themselves; and A sensible approach to the use of guidance, frameworks and initiative. Phil Wood’s much expanded and updated second edition explores, develops and enhances the concepts discussed in his previous book in granular detail, analysing our understanding of where we have been, where we are now, and where we should be going to develop resilient organisations.