Case Histories of Successful Advertising


Book Description

Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.




National Union Catalog


Book Description

Includes entries for maps and atlases.




Catalog of Copyright Entries. Third Series


Book Description

Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)










Doing Excellent Social Research with Documents


Book Description

In today’s society we increasingly create and consume written content and images. This includes a range of sources, from social media posts to records held within organisations, and everything in between, including news articles, blogs, shopping lists and official government documents. Critically reading these ‘documents’ can help us to understand a huge amount about society. Doing Excellent Social Research with Documents includes guidance on how to ‘read between the lines’, and provides an overview of six research projects which use documents as data. Chapter 8 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.




Pearson's Magazine


Book Description




The Best of Guerrilla Marketing


Book Description

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com




Foundations of Corporate Heritage


Book Description

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.