The Best of Brochure Design 7


Book Description

Clients the world over turn to graphic designers to help them create standout brochures. Each brochure is critical, and landing a contract is highly competitive, so it is not surprising that designers are always searching for inspiration to execute a brochure with perfection. This paperback version of RockportÆs best-selling Best of Brochure Design series delivers on its promises. The Best of Brochure Design 7 features an extraordinary collection of work from top designers around the world, including Blok Design, Cahan & Associates, Hand Made Group, Pentagram SF, Pinkhaus, Radley Yeldar, Sagmeister Inc., and many, many more. This book provides a wealth of ideas for designing all kinds of brochures, from corporate and product literature to annual reports, direct marketing, and new media. Whether youÆre going for a highly conceptual presentation, a cool and sophisticated feel, or a classic execution, this book is the go-to resource for high-quality brochure design at its very best.







Eat, Drink, and be Merry


Book Description

A brief, lively study describing the production, varieties and traditions of wine; the fashions of entertainments and manners in Greek and Roman times.




The Best of Brochure Design 11


Book Description

This collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike.




The Freedom to Read


Book Description




Communication and Channel Systems in Tourism Marketing


Book Description

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.




Better Brochures, Catalogs and Mailing Pieces


Book Description

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable










Pamphlets of the American Revolution, 1750-1776: 1750-1765


Book Description

"This is the first volume of a four-volume set that will reprint in their entirety the texts of 72 pamphlets relating to the Anglo-American controversy that were published in America in the years 1750-1776. They have been selected from the corpus of the pamphlet literature on the basis of their importance in the growth of American political and social ideas, their role in the debate with England over constitutional rights, and their literary merit. All of the best known pamphlets of the period, such as James Otis' Rights of the British Colonies (1764), John Dickinson's Farmers Letters (1768), and Thomas Paine's Common Sense (1776) are to be included. In addition there are lesser known ones particularly important in the development of American constitutional thought: Stephen Johnson's Some Important Observations (1766), John Joachim Zublys An Humble Enquiry (1769), Ebenezer Baldwins An Appendix Stating the Heavy Grievances (1774), and Four Letters on Interesting Subjects (1776). There are also pamphlets illustrative of the sheer vituperation of the Revolutionary polemics, and others selected for their more elevated literary merit. Both sides of the Anglo-American dispute and all genres of expression -- poetry, dramatic dialogues, sermons, treatises, documentary collections, political "position papers" -- that appeared in this form are included. Each pamphlet is introduced by an essay written by the editor containing a biographical sketch of the author of the document, an analysis of the circumstances that led to the writing of it, and an interpretation of its contents. The texts are edited for the convenience of the modern reader according to a scheme that preserves scrupulously the integrity of every word written but that frees the text from the encumbrances of 18th-century printing practices. All references to writings, people, and events that are not obvious to the informed modern reader are identified in the editorial apparatus and where necessary explained in detailed notes. This first volume of the set contains the texts of 14 pamphlets through the year 1765. It presents, in addition, a book-length General Introduction by Mr. Bailyn on the ideology of the American Revolution. In the seven chapters of this essay the ideological origins and development of the Revolutionary movement are analyzed in the light of the study of the pamphlet literature that went into the preparation of these volumes. Mr. Bailyn explains that close analysis of this literature allows one to penetrate deeply into the colonists understanding of the events of their time; to grasp more clearly than is otherwise possible the sources of their ideas and their motives in rebelling; and, above all, to see the subtle, fundamental transformation of 18th-century constitutional thought that took place during these years of controversy and that became basic doctrine in America thereafter. Mr. Bailyn stresses particularly the importance in the development of American thought of the writings of a group of early 18th-century English radicals and opposition politicians who transmitted to the colonists most directly the 17th-century tradition of anti-authoritarianism born in the upheaval of the English Civil War. In the context of this 17th- and early 18th-century tradition one sees the political importance in the Revolutionary movement of concepts the 20th century has generally dismissed as mere propaganda and rhetoric: 'slavery,' 'conspiracy,' 'corruption.' It was the meaning these concepts imparted to the events of the time, Mr. Bailyn suggests, as well as the famous Lockean notions of natural rights and social and governmental compacts, that accounts for the origins and the basic characteristics of the American Revolution."--Publisher's description.