Author : Charles Doyle
Publisher : Oxford University Press, USA
Page : 450 pages
File Size : 50,84 MB
Release : 2011-03-24
Category : Business & Economics
ISBN : 0199590230
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author : Norman A. P. Govoni
Publisher : SAGE
Page : 260 pages
File Size : 15,93 MB
Release : 2004
Category : Business & Economics
ISBN : 9780761927716
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author : Norman Hart
Publisher : Routledge
Page : 328 pages
File Size : 49,42 MB
Release : 2012-11-12
Category : Business & Economics
ISBN : 1136008349
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
Author : Jonathan Law
Publisher : OUP Oxford
Page : 999 pages
File Size : 44,96 MB
Release : 2009-01-01
Category : Business & Economics
ISBN : 0191036722
This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
Author : Peter D. Bennett
Publisher : McGraw-Hill Companies
Page : 344 pages
File Size : 16,5 MB
Release : 1995
Category : Business & Economics
ISBN :
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Author : Arthur Asa Berger
Publisher : Left Coast Press
Page : 145 pages
File Size : 27,85 MB
Release : 2013-08-31
Category : Business & Economics
ISBN : 1611327520
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
Author : Michael J. Baker
Publisher : New York : Nichols Publishing Company
Page : 234 pages
File Size : 47,37 MB
Release : 1984
Category : Business & Economics
ISBN :
Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Azaz Motiwala
Publisher : Lulu.com
Page : 296 pages
File Size : 17,24 MB
Release : 2005
Category : Business & Economics
ISBN : 1435705122
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author : Rona Ostrow
Publisher : Bright Publications
Page : 396 pages
File Size : 21,59 MB
Release : 1988
Category : Business & Economics
ISBN :
Author : Jerry M. Rosenberg
Publisher : Wiley
Page : 390 pages
File Size : 31,65 MB
Release : 1995-03-02
Category : Business & Economics
ISBN : 9780471025023
This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
