Book Description

"This book is an excellent grounding in both quantitative and qualitative psychological research methods, which provides an excellent 'one-stop shop' for any student beginning their learning journey.” —Mark Griffiths, Distinguished Professor of Behavioural Addiction, Nottingham Trent University “This new edition will be warmly welcomed by anxious psychology students!” —Susanna Kola-Palmer, Senior Lecturer in Psychology, University of Huddersfield “Authoritative and yet written with the clarity and liveliness that are Hayes’ hallmark, she employs great depth of knowledge and wide experience, both harnessed to make this potentially dry and daunting subject accessible and even fun to read about.” —Peter Stratton, Emeritus Professor, University of Leeds, UK A must-have for any student undertaking psychological research, this new edition has been comprehensively updated, while maintaining the simple, friendly language and use of everyday examples that have already helped generations of students to successfully understand what research methods are and how one might actually go about using them. The book is divided into data-gathering and analytical sections, and covers the main methods used in psychology for each of these purposes. With detailed explanations of underlying principles, as well as exercises, activities, worked examples of statistical tests, and self-assessment questions, Hayes shows you what you are doing, when you should do it, and why you are doing it. New to this edition: •Discussion on ethics at the end of each chapter on data-gathering •Assessment of netnography and online research •Additional examination of legal developments such as GDPR •New chapter on multivariate analysis An accessible and thorough introductory text for all students of research methods in psychology. Nicky Hayes is a Fellow of the British Psychological Society, a Chartered Psychologist and an Honorary Life Member of the Association for the Teaching of Psychology. She has written widely and is particularly respected for her ability to apply psychology to everyday life, working with businesses and the public sector as well in education.