Book Description

British Leyland Motor Corporation, formed in the wake of the post-war manufacturing boom, brought together almost all the British-owned car and commercial vehicle companies that then existed. At the head of the sixth largest car manufacturer in the world, its management confidently expected to give the United Kingdom a leading place in the global motor industry. Their catastrophic failure was one of the biggest and most disappointing disasters in British industrial history.From their unique insider perspective, three former employees of the brand reveal how and why, despite producing profitable marques such as Jaguar, Rover and Land Rover, as well as the iconic best-selling Mini, British Leyland came to its sad end ...