Marketing Geography


Book Description

9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Author Index; Subject Index.




Business Geography and New Real Estate Market Analysis


Book Description

This work focuses on integrating land-use location science with the technology of geographic information systems (GIS). The text describes the basic principles of location decision and the means for applying them in order to improve the real estate decision.




Marketing Geography


Book Description

With reference to India.







The Central Business District


Book Description

The rapidly changing structure of urban social and economic activity in recent years has given rise to a great deal of concern regarding the fate of that area of the city where economic activity is chiefly concentrated: the central business district (CBD). This book, a geographic study of the changing nature of CBDs, represents a concise, well-ordered, and readable attempt to deal with that concern. Written by a widely known authority on the subject, it provides a comprehensive summary and analysis of much of the research done on CBDs over the past two decades and establishes many striking generalizations regarding the past, present and future evolutions of CBDs, both in this country and abroad.Using maps and diagrams where helpful, Murphy, a pioneer researcher in this field from the standpoint of economic geography, provides the record of his own and others' attempts to define CBDs and to develop theories about them. He not only presents the story of the research attack on the CBDs of a number of cities, including estimates of their probable future, but also details a practicable technique for delimiting and studying CBDs.An important feature of the book is the attention Murphy devotes to the valuable work done in this field outside America, and his examples, which fully cover the American experience, are by no means confined to it, taking in important urban centres throughout the world. This book, intended for anyone interested in the urban scene, will be particularly helpful to students and teachers of urban geography and to practicing urban planners.




The Routledge Companion to the Geography of International Business


Book Description

The fields of Economic Geography and International Business share an interest in the same phenomena, whilst each provides both a differing perspective and different research methods in attempting to understand those phenomena. The Routledge Companion to the Geography of International Business explores the nature and scope of inter-disciplinary work between Economic Geography and International Business in explaining the central issues in the international economy. Contributions written by leading specialists in each field (including some chapters written by inter-disciplinary teams) focus on the nature of multinational firms and their strategies, where they choose to locate their activities, how they create and manage international networks and the key relationships between multinationals and the places where they place their operations. Topics covered include the internationalisation of service industries, the influence of location on the competitiveness of firms and the economic dynamism of regions and where economic activity takes place and how knowledge, goods and services flow between locations. The book examines the areas for fruitful inter-disciplinary work between International Business and Economic Geography and sets out a road map for future joint research, and is an essential resource for students and practitioners of International Business and Economic Development.




Geography of the 'New' Education Market


Book Description

This title was first published in 2000. A series of major reforms during the 1980s and 1990s have led to the transformation of the Education System in England and Wales. The new system is now based on market principles in schooling resources. Parents now have the opportunity to state a preference over the school they would like their children to attend. This fascinating book sets out the new geographies of education, focusing on the spatial organization of the new market system. Using Geographical Information Systems (GIS), it examines patterns of competition and choice based on pupil home postcodes and relates these to the decision-making process of parents. It also makes comparisons between different LEAs and schools in urban and rural areas, analyzing the constraints created by space and geography. In considering the effectiveness and impact of this new form of provision, the book plays an important role in understanding and appreciating the impact of the education market upon social mobility and community structure.




Retail Geography


Book Description

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels. As such, retailing is the essential link between production and consumption. The success of a retail business depends on two general factors: the location of the retail outlet, and management of the business. Both factors are equally important. If the business is located in the wrong place with the wrong customer base, it will not generate expected sales. Similarly, if the business is poorly managed and operated, it will not perform well even if the location is right. Influenced by both traditional and new location theories, Retail Geography is conceptualized and organized using the retail planning process as the framework. The technical and methodological chapters help guide the reader with detailed descriptions of the techniques and are supported with practical examples to reflect the latest software development. Retail Geography provides a state-of-the-art summary and will act as a core textbook for undergraduate and graduate students of economic geography interested in specializing in retail and business geography. The practical examples also make it a valuable handbook for practitioners in the field, as well as students of retail management and commercial real estate management.




The New Geography of Jobs


Book Description

Makes correlations between success and geography, explaining how such rising centers of innovation as San Francisco and Austin are likely to offer influential opportunities and shape the national and global economies in positive or detrimental ways.




The Commerce of Cartography


Book Description

Publisher Description