A Handbook of Proven Marketing Strategies for Public Transit
Author :
Publisher :
Page : 182 pages
File Size : 26,57 MB
Release : 1999
Category : Local transit
ISBN :
Author :
Publisher :
Page : 182 pages
File Size : 26,57 MB
Release : 1999
Category : Local transit
ISBN :
Author :
Publisher : Transportation Research Board National Academy of Sciences
Page : 182 pages
File Size : 32,19 MB
Release : 1999-01-01
Category : Local transit
ISBN : 9780309066020
Author : Transit Cooperative Research Program
Publisher :
Page : 182 pages
File Size : 41,80 MB
Release : 1999
Category :
ISBN :
Author : United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher :
Page : 44 pages
File Size : 47,81 MB
Release : 1976
Category : Local transit
ISBN :
Author :
Publisher :
Page : 136 pages
File Size : 42,25 MB
Release : 1988
Category : Government publications
ISBN :
Author : United States. Urban Mass Transportation Administration
Publisher :
Page : 114 pages
File Size : 37,94 MB
Release : 1975
Category : Urban transportation
ISBN :
Author : TranSystems Corporation
Publisher : Transportation Research Board
Page : 137 pages
File Size : 46,31 MB
Release : 2007
Category : CD-ROMs
ISBN : 0309098858
"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Author : Wirthlin Worldwide
Publisher : Transportation Research Board
Page : 380 pages
File Size : 40,59 MB
Release : 2000
Category : Transportation
ISBN : 9780309066600
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Author : United States. Office of Transit Management
Publisher :
Page : 116 pages
File Size : 32,64 MB
Release : 1975
Category : Local transit
ISBN :
Author : Rebecca Elmore-Yalch
Publisher : Transportation Research Board
Page : 212 pages
File Size : 34,74 MB
Release : 1998
Category : Transportation
ISBN : 9780309062688
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.