A Leader's Guide to Unlocking Gen Z


Book Description

Hannah Grady Williams-a 23-year-old Gen Z'r herself-gives leaders a rare glimpse into Gen Z's worldview and provides practical tools they can implement immediately. After graduating from college at 18, Hannah set out to consult firms, from start-ups to Fortune 500 companies, including the likes of Chick-fil-A franchises, 9Round Fitness, and rapid-growth firms like Oakland Spine & Physical Therapy. You've read articles about the next generation at work. You know Gen Z is more diverse, entrepreneurially driven, and technologically savvy than any other generation. But why should you care? And more importantly: What's the first step your organization should take to embrace and lead Gen Z effectively? This isn't your traditional textbook report. It's your no-BS guide to connect with Gen Z in the workplace, simplifying how leaders and recruiters can adapt their strategies to attract, retain, engage, and lead the next generation of employees, with actionable, step-by-step assessments and exercises. When companies hire Gen Zers, they are no longer hiring just an employee-they are hiring a brand. Gen Z brings digital consumer expectations to the workplace, demands innovation and efficiency, and shares some surprisingly "old-fashioned" habits with their Gen X and baby boomer colleagues. Yes, there are some stark differences from their millennial predecessors, and you'll want to hear them straight from the voice of Gen Z. In A Leader's Guide to Unlocking Gen Z, Hannah Grady Williams answers these questions: Who is Gen Z . . . and why do you need to know?What is the "NarcisStory" and why must leaders understand it to effectively recruit, retain, and communicate with Gen Z?What do HR executives, recruiters, business owners, and forward-thinking managers need to do to remain relevant? What are simple steps leaders and companies can take with Gen Z to unlock their potential? Gen Z is rewriting how we do business, and these are decisive times. Companies who adapt now will have the competitive edge, and A Leader's Guide to Unlocking Gen Z is the key to unlocking the potential of this high-performing and rapidly emerging generation.




A Leader's Guide to Unlocking Gen Z


Book Description

This book version is in full color and ideal for teams and group learning! Hannah Grady Williams-a 23-year-old Gen Z'r herself-gives leaders a rare glimpse into Gen Z's worldview and provides practical tools they can implement immediately. After graduating from college at 18, Hannah set out to consult firms, from start-ups to Fortune 500 companies, including the likes of Chick-fil-A franchises and 9Round Fitness. You've read articles about the next generation at work. You know Gen Z is more diverse, entrepreneurially driven, and technologically savvy than any other generation. But why should you care? And more importantly: What's the first step your organization should take to embrace and lead Gen Z effectively? This isn't your traditional textbook report. It's your no-BS guide to connect with Gen Z in the workplace, simplifying how leaders and recruiters can adapt their strategies to attract, retain, engage, and lead the next generation of employees, with actionable, step-by-step assessments and exercises. When companies hire Gen Zers, they are no longer hiring just an employee-they are hiring a brand. Gen Z brings digital consumer expectations to the workplace, demands innovation and efficiency, and shares some surprisingly "old-fashioned" habits with their Gen X and baby boomer colleagues. Yes, there are some stark differences from their millennial predecessors, and you'll want to hear them straight from the voice of Gen Z. In A Leader's Guide to Unlocking Gen Z, Hannah Grady Williams answers these questions: Who is Gen Z . . . and why do you need to know?What is the "NarcisStory" and why must leaders understand it to effectively recruit, retain, and communicate with Gen Z?What do HR executives, recruiters, business owners, and forward-thinking managers need to do to remain relevant? What are simple steps leaders and companies can take with Gen Z to unlock their potential? Gen Z is rewriting how we do business, and these are decisive times. Companies who adapt now will have the competitive edge, and A Leader's Guide to Unlocking Gen Z is the key to unlocking the potential of this high-performing and rapidly emerging generation.




Zconomy


Book Description

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.




The Generation Z Guide


Book Description

The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.




Hello Gen Z


Book Description




Generation Z Leads


Book Description

As Generation Z (individuals born from 1995 to 2010) emerges into adulthood, educators will encounter new challenges and opportunities with this new cohort of students. Members of Generation Z have grown up in a very different world from their parents, resulting in unique perspectives and experiences that define this generation. Higher-education experts Dr. Corey Seemiller and Meghan Grace first began studying Generation Z for their book Generation Z Goes to College. They are now offering an even more specialized guide with Generation Z Leads, showcasing ideas and strategies for developing the leadership capacities of Generation Z students. Seemiller and Grace cover reasons why Generation Z students may not be drawn to leadership experiences, value propositions that resonate with Generation Z students to enhance participation, marketing and recruitment strategies that align with a high-touch and high-tech generation, effective ways to structure leadership experiences, opportunities to reframe service learning to social change, ideas for integrating entrepreneurship and social innovation into the leadership curriculum, insight into the roles of mentor and adviser, effective communication strategies that work with this generation, and practices for assessing leadership development and recognizing student achievements. Like every generation before and after theirs, Generation Z students are just trying to find their place in the world. With the advice of Seemiller and Grace, educators can help these students develop their leadership capacities to chart their own paths forward.




Unlocking Generational Codes


Book Description

Anna Liotta, creator of Generationally Savvy Communication Solutions, is an award-winning speaker, consultant, and author who engages and energizes national audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation. Her unique interdisciplinary approach integrates the crucial elements of communications, sociology, business psychology, and demography. Her expertise and approach have helped such companies as Pike Place Fish, Microsoft, Seahawks, Intel, Wells Fargo, Office Max, United Way, Merrill Lynch, and the Federal Reserve Bank of San Francisco. Anna holds a Master's degree in Interpersonal Communication and has over fifteen years of experience in the field of intergenerational communication and leadership as a consultant, coach, speaker, and author. Anna's most impressive generational credential, however, is that she grew up in a household of six generations, making her daily life an "insider's view" into the realities of generational communication. In addition, she is one of nineteen children "




Millennials' Guide to Management & Leadership


Book Description

How can Millennials become successful managers and leaders? In our 20s and 30s, once we learn the basics of navigating the world of work, many of us start moving into management and leadership positions. Today's Millennials are also still striving to identify who they are, what they want, and how to get it. Millennials' Guide to Management and Leadership helps Millennials launch to become skilled managers and leaders who are prepared to tackle the complex problems of the future. In the next decade, Millennials will become 60% of the U.S. workforce. Clinical psychologist Jennifer P. Wisdom, author of Millennials' Guide to Work, expands her practical Millennials' Guides series by helping Millennials take the reins and become successful, respected, and effective managers and leaders. This practical guide includes: -- Advice on overcoming more than 80 workplace challenges -- Strategies in growing into management and leadership roles -- Tips for managing your staff and managing your boss -- An action plan for accomplishing your work and life goals




Answering Why


Book Description

Bridge the Gap and Reach the Why Generation If you've ever struggled to motivate the young people in your sphere of influence, Answering Why is the game-changer you've been looking for. From the urgent skills gap crisis to the proven strategies to inspire our youngest generations, Answering Why addresses the burning questions faced by educators, employers, and parents everywhere. Author, CEO, and generational expert Mark C. Perna shares his wide experience and profound success as both a single dad and performance consultant for education and workforce development across North America. Readers will be empowered to: • Embrace the branch-creak crisis moments of life • Make meaningful, productive connections with the Why Generation (anyone under 40 today) • Bring relevance, self-discovery, and passion to the learning process ​The Why Generation is asking a serious question, and it’s time to answer it. This book will help awaken the incredible potential of young people everywhere and spur them to increased performance on all fronts, so they can make a bigger difference—which is exactly what they want.




Gen Z @ Work


Book Description

A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject. They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce. Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.