A Manager's Guide To PR Projects


Book Description

A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.




A Manager's Guide to PR Projects


Book Description

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives. This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.




A Manager's Guide to Project Management


Book Description

There are plenty of books about project management, but this is the first one written for the people who have the most at stake: the senior executives who will ultimately be held accountable for the successes of the projects they approve and supervise. Top enterprise project management expert Michael Bender explains project management from the perspective that matters most to executives: adding value. Most books view project management from the inside, focusing primarily on lower-level issues, such as the creation of Work Breakdown Structures. A Manager's Guide to Project Management views it from above, explaining how project managers can best achieve the strategic goals of the business; the executive's role in successful project management; and the tools available to executives who want to gain greater value from project management. Drawing on his extensive experience, Bender shows how to: make sure project and enterprise goals align; structure organizations to support more effective project communication and decision making; integrate project processes with other organizational processes; oversee projects more effectively. This book contains a full section on understanding and managing projects as capital investments, including detailed coverage of building balanced project portfolios. Bender concludes with a sophisticated discussion of managing projects in global environments and optimizing resources where multiple projects must be managed.




Achieving Project Management Success in the Federal Government


Book Description

Gain Valuable Insight into the Government's Project Management Best Practices! Although project management is not new to the federal government, the discipline has taken on renewed importance in the face of the ever-increasing size, complexity, and number of mission-critical projects being undertaken by every branch and agency. This book addresses the key facets of project management, from organization and structure to people and process. A variety of government entities share their best practices in areas including leadership, technology, teams, communication, methodology, and performance management. Based on research and interviews with a wide range of project managers, Achieving Project Management Success in the Federal Government presents a realistic cross section of the project management discipline in the largest single enterprise in the world—the U.S. federal government.




Maximizing Project Value


Book Description

Increase Project Value = Attain the Goal Maximizing project value is about optimizing the tradeoff between project value and business value, two values that are constantly in tension between the project manager and the project sponsor. In this book the author brings his wealth of experience in project management to demonstrate how to increase a project's value and ultimately contribute to the attainment of business goals From exploring the nature of “value,” as tangible resources and moral or ethical attributes, to how best to approach decision-making, the book offers thorough coverage of this essential aspect of project management. The tools and methods the author describes include: • Building the business case • Using a project balance sheet • Employing earned value • Introducing game theory for optimizing strategies This valuable reference should be on the desk of every project sponsor, business stakeholder, project manager, portfolio manager, project practitioner, and functional manager.




The Project Manager's Pocket Survival Guide


Book Description

Troubleshooting tips and techniques for keeping projects and management careers on track Bestselling author James P. Lewis has become today's number one authority on the rules of project management in virtually any industry or environment. Now, in The Project Manager's Pocket Survival Guide, Dr. Lewis focuses on areas that are often the largest stumbling blocks to project managers both new and experienced, and provides the practical skills and hidden keys necessary for completing projects on time and within budget. Providing numerous case studies of project management successes and failures in the field, this no-nonsense book explains how to maintain project consistency and success in today's environment of fast change and even faster innovation. Managers will obtain new tools and insights for: Understanding the politics of projects Running a successful, results-driven meeting Managing effectively in the project environment




The Non-Project Manager's Guide to Project Management


Book Description

The Non-Project Manager's Guide to Project Management is a practical and easy to understand guide for anyone new to project management. Whether you are completely new to or are a practicing project manager, you will benefit from the wealth of knowledge and examples shared in this book.




Project Manager Street Smarts


Book Description

The perfect workbook for project managers and PMP exam candidates seeking practical experience New project managers and students pursuing the Project Management Professional certification are looking for practical experience to solidify their skills. The step-by-step tasks presented in this book offer them an opportunity to practice the common tasks project managers face in the real world. The authors, both expert project management trainers and consultants, explore each phase of project management: initiation, planning, execution, monitoring and control, and closing the project, with in-depth instructions for handling the tasks associated with each phase. New project managers and exam candidates need practical experience to perfect their skills; this book helps them learn through real-world scenarios Explores each phase of project management, offering step-by-step instructions to many of the tasks project managers confront each day Covers all phases of project management, including initiating the project, planning, executing, monitoring, controlling, and closing the project Looks at defining scope, developing a project charter, creating a plan to manage change, breaking down the work, managing resource allocation, measuring performance, and releasing resources Fully updated to cover everything required for the 2011 PMP exam PMP exam candidates and anyone new to project management will benefit from the hands-on exercises in this book.




HR Manager's Guide to Project Management


Book Description

"The main objective of this book is to provide the Human Resources manager with the basic principles and tools associated with project management. These are explained in such a manner that they may be applied to the range of specialized human resources projects that may be carried out within an organization"--P. [4] de la couv.




A Project Manager's Book of Forms


Book Description

Essential project management forms aligned to the PMBOK® Guide—Sixth Edition A Project Manager's Book of Forms is an essential companion to the Project Management Institute's A Guide to the Project Management Body of Knowledge. Packed with ready-made forms for managing every stage in any project, this book offers both new and experienced project managers an invaluable resource for thorough documentation and repeatable processes. Endorsed by PMI and aligned with the PMBOK® Guide, these forms cover all aspects of initiating, planning, executing, monitoring and controlling, and closing; each form can be used as-is directly from the book, or downloaded from the companion website and tailored to your project's unique needs. This new third edition has been updated to align with the newest PMBOK® Guide, and includes forms for agile, the PMI Talent Triangle, technical project management, leadership, strategic and business management, and more. The PMBOK® Guide is the primary reference for project management, and the final authority on best practices—but implementation can quickly become complex for new managers on large projects, or even experienced managers juggling multiple projects with multiple demands. This book helps you stay organized and on-track, helping you ensure thorough documentation throughout the project life cycle. Adopt PMI-endorsed forms for documenting every process group Customize each form to suit each project's specific needs Organize project data and implement a repeatable management process Streamline PMBOK® Guide implementation at any level of project management experience Instead of wasting time interpreting and translating the PMBOK® Guide to real-world application, allow PMI to do the work for you: A Project Manager's Book of Forms provides the PMBOK®-aligned forms you need to quickly and easily implement project management concepts and practices.