A history of advertising


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The American Quarterly Register


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Includes section with title: Journal of the American Education Society, which was also issued separately.




Toronto of Old


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Dictionary of English Furniture Makers, 1660-1840


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A reference work on furniture makers active in England between 1660 and 1840. It lists makers in alphabetical order, recording biographical details, commissions, and information about signed or documented pieces, together with full supporting references.







Dissemination of Cartographic Knowledge


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This book gathers 22 papers which were presented at the 6th International Symposium of the ICA Commission on the History of Cartography in Dubrovnik, Croatia on 13–15 October 2016. The overall conference theme was ‘The Dissemination of Cartographic Knowledge: Production – Trade – Consumption – Preservation’. The book presents original research by internationally respected authors in the field of historical cartography, offering a significant contribution to the development of this field of study, but also of geography, history and the GIS sciences. The primary target audience includes researchers, educators, postgraduate students, map librarians and archivists.




Royal Mistresses and Bastards


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A History of Advertising


Book Description

Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.