Open Skies


Book Description

This open access book on the history of the National Radio Astronomy Observatory covers the scientific discoveries and technical innovations of late 20th century radio astronomy with particular attention to the people and institutions involved. The authors have made extensive use of the NRAO Archives, which contain an unparalleled collection of documents pertaining to the history of radio astronomy, including the institutional records of NRAO as well as the personal papers of many of the pioneers of U.S. radio astronomy. Technical details and extensive citations to original sources are given in notes for the more technical readers, but are not required for an understanding of the body of the book. This book is intended for an audience ranging from interested lay readers to professional researchers studying the scientific, technical, political, and cultural development of a new science, and how it changed the course of 20th century astronomy.




City of Light


Book Description

This text presents the history of the development of fibre optic technology, explaining the scientific challenges that needed to be overcome, the range of applications and future potential for this fundamental communications technology.




Zero to One


Book Description

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan




Blockchain Chicken Farm


Book Description

A New York Times Book Review Editors' Choice "A brilliant and empathetic guide to the far corners of global capitalism." --Jenny Odell, author of How to Do Nothing From FSGO x Logic: stories about rural China, food, and tech that reveal new truths about the globalized world In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist” recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitized rural world. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.




Health Framework for California Public Schools, Kindergarten Through Grade Twelve


Book Description

This framework emphasizes health literacy for students, i.e., development of the knowledge, skills, and behaviors needed for healthy living. The framework defines four unifying ideas of health literacy that serve as central themes for all content areas and grade levels: (1) acceptance of personal responsibility for lifelong health; (2) respect for and promotion of the health of others; (3) an understanding of the process of growth and development; (4) informed use of health-related information, products, and services; and (5) promotion of health education supported by a comprehensive school health system and sustained by the collaborative efforts of school, family, and community. Seven chapters are organized as follows: (1) "The Vision: Health Literacy, Healthy Schools, Healthy People"; (2) Developing Health Literacy in the Classroom and in the School"; (3) "Health Education"; (4) "Beyond Health Education"; (5) "Assessment of Health Literacy"; (6) "Criteria for Evaluating Instructional Resources"; and (7) "Integration with Other Disciplines." Selected Education Code sections, a paper titled "Integrated Services Center Links School, Family and Community" (Andrea Zetlin and Robert Bilovsky), Project Teach recommendations on preservice teacher training in health education, and a list of publications available from the California Department of Education are appended. (LL)




A Cognitive Psychology of Mass Communication


Book Description

In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.




Growth Within Bounds


Book Description

In 1997 the State of California Legislature created the Commission on Local Governance for the 21st Century to review current statutes &, where appropriate, recommend revisions to the laws that govern city, county, and special district boundary changes. Over a period of 16 months, the Commission held 25 days of public hearings, received over 100 recommendations, and had nearly 90,000 visits to the commission's website. Based upon this extensive input and deliberations on the information received, the Commission has issued this report, which concludes with a strategic plan for its implementation by the California Legislature. Illustrated.




The Decline and Fall of IBM


Book Description

IBM is in trouble in 2014. The iconic computer company has mismanaged itself into a rut it may be unable to get out of. Technology journalist Robert X. Cringely explains how Big Blue got to where it is today and what can still be done to save the company before it is too late.




A Handbook of Media and Communication Research


Book Description

This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.