Sales Management


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Tricks of the Trade


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Drawing on more than four decades of experience as a researcher and teacher, Howard Becker now brings to students and researchers the many valuable techniques he has learned. Tricks of the Trade will help students learn how to think about research projects. Assisted by Becker's sage advice, students can make better sense of their research and simultaneously generate fresh ideas on where to look next for new data. The tricks cover four broad areas of social science: the creation of the "imagery" to guide research; methods of "sampling" to generate maximum variety in the data; the development of "concepts" to organize findings; and the use of "logical" methods to explore systematically the implications of what is found. Becker's advice ranges from simple tricks such as changing an interview question from "Why?" to "How?" (as a way of getting people to talk without asking for a justification) to more technical tricks such as how to manipulate truth tables. Becker has extracted these tricks from a variety of fields such as art history, anthropology, sociology, literature, and philosophy; and his dazzling variety of references ranges from James Agee to Ludwig Wittgenstein. Becker finds the common principles that lie behind good social science work, principles that apply to both quantitative and qualitative research. He offers practical advice, ideas students can apply to their data with the confidence that they will return with something they hadn't thought of before. Like Writing for Social Scientists, Tricks of the Trade will bring aid and comfort to generations of students. Written in the informal, accessible style for which Becker is known, this book will be an essential resource for students in a wide variety of fields. "An instant classic. . . . Becker's stories and reflections make a great book, one that will find its way into the hands of a great many social scientists, and as with everything he writes, it is lively and accessible, a joy to read."—Charles Ragin, Northwestern University




Interventional and Endovascular Tips and Tricks of the Trade


Book Description

Through 105 highly-illustrated chapters, Interventional and Endovascular Tips and Tricks of the Trade equips interventional radiologists, surgeons, and cardiologists with unique techniques for solving complex clinical problems that may arise during both vascular and non-vascular procedures. The techniques are presented as succinct steps with particular attention paid to applications, challenges, and potential pitfalls. The accessible outline format and illustrative case examples optimize learning, patient selection, and outcomes. Suggested further readings are included with each technique. The "outside-the-box" strategies presented in this volume are useful solutions to clinical challenges in the ever-evolving field of interventional medicine, with its innovative technology, devices, and procedures.




The Wall Street Journal


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Popular Mechanics


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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.




Neurosurgery Tricks of the Trade


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Neurosurgery Tricks of the Trade: Spine and Peripheral Nerves presents core surgical procedures in a concise, highly didactic format, enabling surgeons to quickly grasp their essence from the bulleted text and superb illustrations that accompany them. Expert neurosurgeons specializing in the spine and peripheral nerves describe how they perform common procedures and offer surgical tips and pearls. Key Features: Distills a wealth of information in a concise, step-by-step format, making it easy for neurosurgeons and other spine specialists to review how procedures are performed Includes more than 100 procedures focusing on the spine and peripheral nerves, each accompanied by high-quality, original illustrations Presents all procedures using a consistent outline and covers topics in either a pathology-based or an approach-based manner Surgeons at all levels, from residents learning procedures to experienced practitioners needing a quick refresher, will find this book and its companion volume, Neurosurgery Tricks of the Trade: Cranial, to be invaluable resources throughout their surgical careers. This book has been developed from Thieme eNeurosurgery, the world's most comprehensive neurosurgical resource online. For a free trial, go to: http://thieme.com/eneurotrial




No Thanks, I'm Just Looking


Book Description

Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant. No Thanks, I'm Just Looking delivers the tricks of the trade from an international retail authority. Author is the most heavily attended speaker on retail selling and operational management in the world These groundbreaking high-performance training systems have been used by more than 500,000 retailers, from small independents to the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy and Godiva, to routinely deliver more sales Friedman created the number one retail sales and management system used by more retailers than any other system of its kind in the world Get proven techniques that will increase sales and elevate your staff to a high-performance sales team.




Business


Book Description

An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders including C. K. Prahalad, Gary Hamel and John Kotter Actionlists: practical solutions to everyday business challenges Management Library: time-saving digests of more than 100 of the world's best business books Dictionary: jargon-free definitions of more than 7,000 terms Giants : revised biographies of many of the world's most influential gurus and pioneers




Popular Science


Book Description

Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.