Fishermen's Direct Marketing Manual
Author : Terry Lee Johnson
Publisher :
Page : 92 pages
File Size : 48,98 MB
Release : 2007
Category : Direct marketing
ISBN :
Author : Terry Lee Johnson
Publisher :
Page : 92 pages
File Size : 48,98 MB
Release : 2007
Category : Direct marketing
ISBN :
Author : Alexandra Watkins
Publisher : Berrett-Koehler Publishers
Page : 87 pages
File Size : 33,79 MB
Release : 2014-09-15
Category : Business & Economics
ISBN : 1626561885
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author : Virginia Polytechnic Institute and State University. Extension Division
Publisher :
Page : 18 pages
File Size : 18,38 MB
Release : 1971
Category : Fisheries
ISBN :
Author : Samuel G. Pooley
Publisher :
Page : 20 pages
File Size : 47,46 MB
Release : 1986
Category : Fish trade
ISBN :
Author : United States. Congress. House. Committee on Merchant Marine and Fisheries. Subcommittee on Fisheries and Wildlife Conservation and the Environment
Publisher :
Page : 176 pages
File Size : 34,90 MB
Release : 1986
Category : Fish hatcheries
ISBN :
Author : IBP, Inc.
Publisher : Lulu.com
Page : 304 pages
File Size : 12,2 MB
Release : 2015-06-07
Category : Business & Economics
ISBN : 1577514912
Namibia Sea Fishing Laws and Regulations Handbook - Strategic Information and Regulations
Author : Carole R. Engle
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 44,9 MB
Release : 2016-07-29
Category : Technology & Engineering
ISBN : 1118859243
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Author : James Lavalette Anderson
Publisher : Woodhead Publishing
Page : 248 pages
File Size : 38,90 MB
Release : 2003-07-28
Category : Business & Economics
ISBN : 9781855734562
The rapid growth in seafood trade in the past three decades has created a truly global market for fish. Written by one of the world's leading authorities on the subject, this book is the first to explore the structure, function and trends of this international market. It is invaluable for seafood traders, government officials and researchers, and has become the standard reference on the desks of all participants in and observers of the international fish and seafood trade. The first comprehensive updateable treatment of the world wide meat market place Written by one of the world's leading authorities on the seafood industry and its economics Features additional contributions from a range of specialist researchers and practitioners
Author : United States. Congress. House. Committee on Merchant Marine and Fisheries. Subcommittee on Fisheries and Wildlife Conservation and the Environment
Publisher :
Page : 488 pages
File Size : 47,33 MB
Release : 1980
Category : Fishery law and legislation
ISBN :
Author : Zelasney, J. ; Ford, A, ; Westlund, L. ; Ward, A. and Riego Peñarubia, O. eds.
Publisher : Food and Agriculture Organization of the United Nations
Page : 186 pages
File Size : 11,7 MB
Release : 2020-06-01
Category : Technology & Engineering
ISBN : 925132350X
The SSF Guidelines recognize the right of fishers and fishworkers, acting both individually and collectively, to improve their livelihoods through value chains, post-harvest operations and trade. To achieve this, the Guidelines recommend building capacity of individuals, strengthening organizations and empowering women; reducing post-harvest losses and adding value to small-scale fisheries production; and facilitating sustainable trade and equitable market access. This document includes nine studies showcasing applied practices and successful initiatives in support of enhancing small-scale fisheries value chains, post-harvest operations and trade, based on the recommendations contained in the SSF Guidelines. Cases presented have been chosen on the basis that they can be emulated elsewhere by small-scale fishery proponents including, but not limited to, national administrations, non-governmental organizations, civil society organizations, private enterprises, development agencies and intergovernmental bodies. An analysis of enabling conditions as well as related challenges and opportunities are discussed in each case. The document supports the 2030 Agenda for Sustainable Development – specifically SDG 14.b: “provide access for small-scale artisanal fishers to marine resources and markets”; and SDG 2.3: “by 2030 double the agricultural productivity and the incomes of small-scale food producers, particularly women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment”.