A Study on Consumer Brand Preference on the Consumption of Cooking Oil of Various Income Groups in Chennai


Book Description

Indian markets from low-involvement to high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences, and intense competition from the brands of multinational corporations (MNCs) have made branding strategies a prerequisite for marketing success. India has been going through radical changes in the marketing arena in the last decade. Globalization in terms of multinational corporation (MNC) brands entering Indian markets, the emergence of young professionals in urban areas, the opening up of luxury and leisure markets, the impact of mass media and the influence of Westernization are some of the critical aspects which have forced Indian marketers to adopt branding strategies. These strategies have been formulated against the backdrop of an Indian culture which is strongly entrenched in the consumer psyche, and amidst changes in the social environment. Each year, India consumes over 10 million tonnes of edible oils. Edible oils have a high penetration of 90% in India. However, per capita consumption of edible oils is around 11 kg per year. The Indian edible oil market is the world's fourth-largest after the USA, China and Brazil. A growing population, increasing rate of consumption and increasing per capita income are accelerating the demand for edible oil in India. This paper analyses the trend in edible oil consumption and also attempt has been made by the researcher to assess the consumer behavior on consumption of edible oils from various income groups. In India, most vegetable oil is purchased by household or industrial buyers (food processors, restaurants and hotels) for frying or baking needs and is sold as loose oil or vanaspati (partially hydrogenated vegetable oil). Only a small percentage of edible oils are sold in branded form at the retail level. Therefore Efforts will be made by the researcher to find out what kind of edible oil people consume, since there are varieties of edible oil like Palm oil, soya bean oil, mustard oil, groundnut oil, rice barn, and cotton seed oil and so on. For this purpose the researcher would be undertaking a survey taking using a pre planned structured questionnaire to test the influence factors of the customers to buying a particular brand of oil, to buy particular edible oil, amount of consumption, point of purchase and so on. Cluster sampling technique will be followed as customers of edible oil from high income, middle income and low income will be considered for this study. Based on the responses the researcher will have an idea about the fastest moving and the most preferred brand of edible oil , choice of a particular variety of edible oil , amount of consumption of edible oil and so on , most importantly all these information will be gathered based on the demographic profile of the consumers based on income composition.




Indian Food Industry


Book Description




Consumers' Purchase Behavior of Edible Oils in the Lebanese Market


Book Description

A full-profile method of conjoint analysis was conducted on a sample of Lebanese vegetable oil consumers in order to evaluate the importance of brand name, oil type, price, and health messages in purchase making decision. 415 subjects rando mly selected from different regions of Lebanon, with respect to the district dis tribution, were asked to rate vegetable oil labels identified by different combi nations of attribute levels according to their choice of preference. Conjoint an alysis was used to estimate the relative importance and part-worth of the produc t attributes and attributes levels, respectively. Cluster analysis was also cond ucted on the part-worths of the different attributes to group subjects with simi lar preferences into clusters. The roles of demographic and behavioral variables were also analyzed by the traditional way and by fitting the data to a multinom ial logit model. Part-worth functions based on consumer?s responses showed that purchase decisi on is dominated by the oil type and the brand name rather than price and health messages. The oil type with a relative importance (RI) of 41.60% is the most imp ortant attribute in determining consumer preference for vegetable oils, followed by the brand name (RI of 37.80%). The RI of price was 10.17% while the health c laims recommended by cardiologists, enriched with vitamin E and cholesterol-free showed RI values of 3.67%, 3.45% and 3.31%, respectively. Cluster analysis revealed six clusters between consumers with similar preferen ces for the attributes previously mentioned. Demographical and behavioral variab les showed important significant differences between the different clusters and the overall sample. The socioeconomic variables did not fit well the multinomial logit model, where no important significance has been shown, implying that none of the two variables were good predictors in determining the probability of a c onsumer belonging to a particular cluster.




Market Research Report on Edible Oils in India (Present Status, Future Prospects, Industry Growth Drivers, Demand Scenario, Opportunities, Company Financials, Market Size, Sector Insights, Analysis & Forecasts upto 2017)


Book Description

Edible oil sector in India is riding high on consumption boom in India. The sector has been witnessing a shift in consumer preferences, on the back of rising health awareness among population, which will be the key benefactor for its growth going ahead. To enable a better understanding of the industry status and prospects, Niir Project Consultancy Services has released a new research report titled ‘Market Research Report on Edible Oils in India (Present Status, Future Prospects, Industry Growth Drivers, Demand Scenario, Opportunities, Company Financials, Market Size, Sector Insights, Analysis & Forecasts upto 2017)’. The report analyzes Indian edible oil sector in profundity by sharing industry vitals like present status, structure, growth drivers, opportunities, demand-supply scenario and financial details of industry players. The report first focuses on the basic details of the industry like its structure and classification and then moves ahead with the growth potential analysis. It captures the future prospects of the industry by scrutinizing demand drivers and existing growth opportunities for edible oils in India. The analysis so established is meticulously expounded and supported by graphical representation and forecasts of key indicators. The report identifies growing population, urbanization, rising incomes and health consciousness as key value drivers that will benefit the industry in the near future. It further talks, in detail, about the present as well as the future demand supply scenario of edible oils in India. India produces a very trivial quantity of edible oils out of its total estimated demand and hence is largely dependent on imports. The demand supply situation in the sector is analyzed in various lights by studying the total consumption of edible oils in the country, per capita consumption, domestic production of edible oils, production of oil seeds and imports of edible oils in India. The report also includes forecasts of the total consumption numbers with respect to changes in the per capita consumption of edible oils. Although India is the largest producer of oilseeds in the world, a lot is left to be done to ensure self-sufficiency in edible oils. It also lists the prevalent excise and customs duty rates on edible oils. The report then moves ahead to give business and financial details of incumbents in the industry which gives a fair view of the competition in the sector. It covers business profiles of companies like K.S Oils Ltd, Adani Wilmar Ltd, Ruchi Soya Industries Ltd and Marico Ltd holding brands like Fortune, Saffola, Sunrich, K S Gold etc. The next segment provides complete financial details of edible players in the country. It covers contact information like address of registered office, director’s name and financial comparison covering balance sheet, profit & loss account and several financial ratios of the players. The report ends with a promising outlook of the sector. The industry has all the triggers in place to ensure a smooth ride in future. The favorable consumer dynamics of Indian market like rising disposable incomes, escalating population, urbanization and fast growing health consciousness among Indian population has kept the industry at high pedestrian. All these factors will be the growth benefactors of edible oils in the near future. Also, although Indian per capita consumption of edible oils is on the rise, yet we still lag behind the developed nations of the world which construes as a massive opportunity for edible oil players. Changing consumer preferences towards healthy oils will fuel the growth in small niche segments which were not explored till now and will send growth ripples across the segments (laterally as well as perpendicularly). The industry being highly fragmented in nature restricts the accurate estimation of its market size. However we estimate the edible oil consumption to cross 21 million tonnes mark by 2017. Reasons for Buying this Report: • This research report helps you get a detail picture of the industry by providing overview of the industry along with the market definition, structure and its components • The report provides in-depth market analysis covering major growth driving factors for the industry and opportunities prevalent • This report helps to understand the present status of the industry by elucidating a comprehensive scrutiny of the demand – supply situation with forecasts • Report provides analysis and in-depth financial comparison of major players/competitors • The report provides forecasts of key parameters which helps to anticipate the industry performance Our Approach: • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years. • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players • We use reliable sources of information and databases. And information from such sources is processed by us and included in the report










Consumer Preference and Satisfaction Towards Organic Personal Care Brands in Chennai


Book Description

People nowadays are very health conscious and they started using environmentally friendly and natural products in their everyday lives. Organic personal care products are becoming very popular, and they occupy a strong market place.The purpose of this study is to identify the preference and satisfaction of consumers' towards organic personal care brands consumers towards green products at Chennai city, Tamil Nadu. The study was analytical in nature. The target population of the study consists of consumer of organic personal care brands at Chennai city. The sample size of the study was 100 consumers. Judgment sampling technique has been used to collect data from the consumers. The data were collected by using primary and secondary data source. The questionnaire consisted with three dimensions namely socio-economic factors of the consumers, consumers' preference on organic personal care brands and consumers' satisfaction on organic personal care brands. The questionnaire was developed by using a five point Likert scale. The secondary data were collected from related articles, journals, thesis, books, newspapers and internet, etc. To analyze the data the statistical measures namely reliability, descriptive statistics, chi-square, correlation and Friedman test were used. The study found that that there is a significant and positive relationship between consumer preference and satisfaction towards organic personal care products at Chennai city. Conclusions as well as suggestions were discussed.




The Influence of Consumer Ethnocentrism and Cultural Familiarity on Brand Preference


Book Description

In this paper the author examines the influence of both consumers ethnocentrism and cultural familiarity factors on the brand preference, and also provides insightful information on purchasing intentions of Croatian consumers on the example of domestic and foreign olive oil. The main purpose of the study was to determine in which sense does consumer ethnocentrism impact consumers while making purchases of olive oil and does cultural familiarity influence them while choosing the olive oil that comes from culturally similar and culturally dissimilar countries. As additional aspect, the potential discrimination of products originating from countries of dissimilar cultures than Croatian was looked for. The research instrument was a questionnaire and the data was collected through online survey. The total of 189 respondents were collected. For the testing of the hypothesis the Pearsons correlation as well as reliability statistics with Cronbachs Alpha was used and analysed in the SPSS program, and for the measurement of ethnocentric tendencies of consumers, modified Cetscale was utilized. The results reveal that even though there was an indication that Croatian consumers have ethnocentric tendencies that does not prevent them from purchasing foreign products, but their preference is on the side of foreign products coming from culturally similar countries. These implications provide the deeper picture into how Croatians shop and help to understand their purchase intentions as for what kind of olive oil they would rather buy if in position to choose.***** In this paper the author examines the influence of both consumers ethnocentrism and cultural familiarity factors on the brand preference, and also provides insightful information on purchasing intentions of Croatian consumers on the example of domestic and foreign olive oil. The main purpose of the study was to determine in which sense does consumer ethnocentrism impact consumers while making purchases of olive oil and do




Fats and Oils


Book Description

Like the previous editions, this comprehensive reference to fats and oils of commercial food products provides detailed coverage of raw material sources, processing, formulation, quality control, and finished products. Including the most-up-to-date data and interpretation, this third edition features the latest processing procedures along with the effects of new ingredients, processing, and formulation on applications. It also includes an expanded guide for troubleshooting and problem solving. Building upon the practical aspects of the first edition, this complete reference is an ideal source for personnel and students of the fats and oils industry and the food processing industry.




Edible Insects


Book Description

Edible insects have always been a part of human diets, but in some societies there remains a degree of disdain and disgust for their consumption. Although the majority of consumed insects are gathered in forest habitats, mass-rearing systems are being developed in many countries. Insects offer a significant opportunity to merge traditional knowledge and modern science to improve human food security worldwide. This publication describes the contribution of insects to food security and examines future prospects for raising insects at a commercial scale to improve food and feed production, diversify diets, and support livelihoods in both developing and developed countries. It shows the many traditional and potential new uses of insects for direct human consumption and the opportunities for and constraints to farming them for food and feed. It examines the body of research on issues such as insect nutrition and food safety, the use of insects as animal feed, and the processing and preservation of insects and their products. It highlights the need to develop a regulatory framework to govern the use of insects for food security. And it presents case studies and examples from around the world. Edible insects are a promising alternative to the conventional production of meat, either for direct human consumption or for indirect use as feedstock. To fully realise this potential, much work needs to be done by a wide range of stakeholders. This publication will boost awareness of the many valuable roles that insects play in sustaining nature and human life, and it will stimulate debate on the expansion of the use of insects as food and feed.