Author : Dr. A Sarangapani
Publisher : Laxmi Publications, Ltd.
Page : 132 pages
File Size : 47,98 MB
Release : 2009
Category :
ISBN : 9788131807309
Author : Dr. Pritesh Shukla
Publisher : Lulu.com
Page : 299 pages
File Size : 24,79 MB
Release : 2016-06-10
Category : Education
ISBN : 1365038874
The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.
Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
Page : 420 pages
File Size : 29,88 MB
Release : 2011
Category : Consumer behavior
ISBN : 9788177589764
Author : Dr. Bhavin Pandya
Publisher : Exceller Books
Page : 116 pages
File Size : 29,30 MB
Release :
Category : Business & Economics
ISBN :
"Unlocking Consumer Choices: Understanding The Dynamics Of Private Label Brands In The Grocery Industry" is a scholarly exploration of changing consumer behavior and economic shifts in the grocery sector. Focused on private-label brands, the book delves into challenges, solutions, and insights for sustainable grocery production. The author analyzes consumer behavior intricacies, providing valuable insights for marketers. Highlighting cross-cultural dynamics and success stories in Ahmedabad and Gandhinagar, this work is an essential resource for industry professionals navigating the complex landscape of private-label brands in the grocery industry.
Author : Dr. N. Ratna Kishor
Publisher : Archers & Elevators Publishing House
Page : pages
File Size : 16,21 MB
Release :
Category : Antiques & Collectibles
ISBN : 938324108X
Author : Sanal Kumar Velayudhan
Publisher : Taylor & Francis
Page : 236 pages
File Size : 28,77 MB
Release : 2024-02-14
Category : Business & Economics
ISBN : 100383762X
Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.
Author : Rama Bijapurkar
Publisher : John Wiley & Sons
Page : 249 pages
File Size : 11,84 MB
Release : 2008
Category : Business & Economics
ISBN : 047082199X
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author : Awadhesh Kumar Singh
Publisher : New Age International
Page : 11 pages
File Size : 32,27 MB
Release : 2005-12
Category : Agriculture
ISBN : 8122416837
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Author : Pradeep Kashyap
Publisher : Pearson Education India
Page : 301 pages
File Size : 13,56 MB
Release : 2012
Category : Rural industries
ISBN : 9788131760352
Author : Matin A. Khan
Publisher : New Age International
Page : 12 pages
File Size : 42,28 MB
Release : 2007-12
Category : Advertising
ISBN : 812241947X
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
