Author : Sharma, Sushil K.
Publisher : IGI Global
Page : 298 pages
File Size : 18,53 MB
Release : 2012-09-30
Category : Computers
ISBN : 1466620544
"This book provides a wide range of coverage on the adoption of technology, providing a better understanding of the topics, research and discoveries in this significant field"--
Author : Hickey, Dona J.
Publisher : IGI Global
Page : 321 pages
File Size : 33,87 MB
Release : 2014-02-28
Category : Social Science
ISBN : 1466651512
The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction. Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students, and professionals, including bloggers, software designers, and entrepreneurs seeking to build and manage their engagement online.
Author : Fox, Andrew
Publisher : IGI Global
Page : 329 pages
File Size : 10,1 MB
Release : 2016-02-25
Category : Social Science
ISBN : 146669968X
Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.
Author : Duhan, Punita
Publisher : IGI Global
Page : 309 pages
File Size : 18,55 MB
Release : 2017-11-30
Category : Technology & Engineering
ISBN : 1522531920
Technological advancements are occurring in many areas of life and society, especially in the field of business. With the increase in advancement, digital technologies are assisting workers and making them more viable in the labor market. Radical Reorganization of Existing Work Structures Through Digitalization is a critical scholarly resource that examines the endeavors of the digitalization of skill development initiatives for sustainable and inclusive growth and development of organizations and economies worldwide. Featuring coverage on a broad range of topics such as social media, online teaching, and e-learning, this book is geared towards academicians, researchers, and students seeking current research on the advantages of a relationship between the digital world and the workforce.
Author : Feng, Jiuguang
Publisher : IGI Global
Page : 424 pages
File Size : 35,30 MB
Release : 2015-04-30
Category : Business & Economics
ISBN : 1466685662
As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.
Author : Bute, Swati Jaywant Rao
Publisher : IGI Global
Page : 251 pages
File Size : 47,48 MB
Release : 2016-08-01
Category : Social Science
ISBN : 1522505830
Many geographically diverse regions in the world contain a rich variety of cultures within them. While some have many socio-cultural similarities, tensions can still arise to make such areas unstable and vulnerable. Intercultural Relations and Ethnic Conflict in Asia is a critical reference source for the latest scholarly research on the economic, political, and socio-cultural disputes occurring throughout various South Asian countries and the effects of these struggles on citizens and governments. Highlighting pertinent issues relating to patterns of conflict, the role of media outlets, and governmental relations, this book is ideally designed for academicians, upper-level students, practitioners, and professionals.
Author : Karthik, S.
Publisher : IGI Global
Page : 287 pages
File Size : 31,81 MB
Release : 2017-07-13
Category : Computers
ISBN : 1522530169
The expansion of digital data has transformed various sectors of business such as healthcare, industrial manufacturing, and transportation. A new way of solving business problems has emerged through the use of machine learning techniques in conjunction with big data analytics. Deep Learning Innovations and Their Convergence With Big Data is a pivotal reference for the latest scholarly research on upcoming trends in data analytics and potential technologies that will facilitate insight in various domains of science, industry, business, and consumer applications. Featuring extensive coverage on a broad range of topics and perspectives such as deep neural network, domain adaptation modeling, and threat detection, this book is ideally designed for researchers, professionals, and students seeking current research on the latest trends in the field of deep learning techniques in big data analytics.
Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 345 pages
File Size : 21,29 MB
Release : 2016-01-07
Category : Business & Economics
ISBN : 1466697628
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Author : Ghorbani, Ali
Publisher : IGI Global
Page : 357 pages
File Size : 40,90 MB
Release : 2013-12-31
Category : Business & Economics
ISBN : 1466648651
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Author : Lee, In
Publisher : IGI Global
Page : 347 pages
File Size : 15,20 MB
Release : 2013-09-30
Category : Business & Economics
ISBN : 1466645113
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
