The Advanced American Bidding System


Book Description

Overview of the American Bridge Series The American Bridge Series is designed as a sequential set of bidding courses, suitable for self-study or classroom-style study under the guidance of a professional bridge teacher. Volumes I through III include declarer play and defense skills as they relate to the bidding skills taught in each text. Volume IV is reserved for true experts; thus, declarer play and defense lessons would be an insult and are not included. The entire series takes about five years of study and practice to complete. Volume I, The Basic American Bidding System was written for beginners and for social players who need to brush-up on basic bidding skills prior to tackling modern bidding methods. It features 5-card major suit opening bids, strong twos, and some basics of Forcing and Non-Forcing Stayman, Blackwood, Gerber, and few other things designed to form the framework for further study. Volume II, The Intermediate American Bidding System makes the transition to modern methods including weak two openings. It teaches all of the pieces of "Standard" American in a way that integrates all of the varied forms of same. Don't be thrown by the term "intermediate." Many duplicate players think that they have reached that level when they can no longer play in novice games. Not so. "Intermediate," as defined by the authors, can vary from folks with zero ACBL masterpoints to 2500 masterpoints. It's not the points that count, it's the skill level. Volume III, The Advanced American Bidding System presumes a complete understanding and skill with all of the material in Volume II. However, some of the Volume II material is repeated for intended redundancy, since the authors suspect that many folks who shouldn't be attempting to study Volume III will do so anyway. After all, "I'm a Life Master, I must be Advanced." The authors suggest that anyone not comfortable playing in Flight A at an ACBL regional or national tournament, or the World Bridge Federation (WBF) or other governing body equivalent thereof avoid purchase and study of Volume III until they have mastered all that is taught in Volume II. Volume IV, The Expert American Bidding System, (NOT YET RELEASED) presumes two years' experience with the bidding techniques taught in Volume III, and expert declarer play and defense skills. This is not a "Mom and Pop" book. It is for those who wish to successfully compete in such ACBL events as Flight A Grand National Teams, the Blue Ribbon Pairs, the Life Master Pairs, the Spingold, Vanderbilt, and Reisinger teams, etc., and International events like the Bermuda Bowl and Venice Cup, The London Times Pairs, the McCallan, etc. It features 4-card majors, the TEAS responses to no trump openings, weak no trumps, and a variety of other bidding methods which will get bidders to the optimum place but will require expert declarer play or defensive skills to maximize results. All four books emphasize sound, disciplined bidding and an underlying philosophy of "You bid your cards, I'll bid mine, we'll get to the right spot." By the time students complete study and practice of Volume III, they should be able to know what cards partner holds almost to the spot at the conclusion of an auction. In fact, Jerry and one of his partners were once accused of cheating when they got cocky and did this after an auction. The comment was: "How can you know what cards your partner holds?" Jerry's answer: "Isn't that the whole point of the bidding?"




Bidding Topics


Book Description

This books contains articles adapted into book form that have been designed for all levels of player: by starting with the basics on the topic and gradually filling in details up to expert level, I hope to frame the issues in a way all can understand and also raise issues for a partnership to discuss. The techniques in this book are sustainable and can be incorporated into any bidding system. Learn from the best and see instant improvement in your results at the bridge table.




Bridge Bidding


Book Description

This e-book present some of the most important bridge bidding systems used used in duplicate bridge tournaments, detailing the most known bridge bidding system, Standard American Yellow Card, by using a logical sequential order for openings, answers, competitive bids and defensive play in order to help the players during the games. Much of the complexity in bridge arises from the difficulty of arriving at a good final contract in the auction. A bidding system in contract bridge is the set of agreements and understandings assigned to calls and sequences of calls used by a partnership, and includes a full description of the meaning of each treatment and convention. Standard American Yellow Card is a specific set of partnership agreements and conventions, using Standard American as a base. Standard American Yellow Card is a very specific collection of agreements, which can, of course, be modified and augmented by partnership agreement. In practical use, the term is often mis-used to refer to Standard American in general, or it could refer to a system that used SAYC as a base and made additional augmentations or changes to the base agreements.







Partnership Bidding


Book Description




Social Media


Book Description

Marketing & Branding DESCRIPTION Before you invest your time in this book, you should find the answers to the following questions; How can this book help you get a job? Why not study online? Why this book? Ê Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, youÕll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebookª, Twitterª, Hootsuiteª and HubSpotª certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. KEY FEATURES Complete this book to earn an exclusive certificate in ÒDigital Campaign DesignÓ and ÒSocial Media MarketingÓ Prepare for Social Media Certification from Facebook, Twitter and more Digital Marketing Career Guide IncludedÊ Free Resume templates 45 Digitally Interactive ChaptersÊ 20+ Case Studies 160+ Chapter-wise Interview Questions Become Job ready in 4-weeks ! WHAT WILL YOU LEARN Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience. WHO THIS BOOK IS FOR You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents Social Media Marketing for Each Step of the Digital CustomerÕs Life Cycle ÊÊThe Digital Customer Life Cycle ÊÊPhases and Stages of the Customer Experience Funnel ÊÊÊDigital Ads (Part 1) ÊÊÊProgrammatic and Real Time Digital Ad Buying (How Digital Ads Work) ÊÊÊProgrammatic Bidding for ADS on Facebook ÊÊÊSetting up A Facebook & Instagram Ad Campaign ÊÊÊFacebook Ad Types ÊÊÊCreating Facebook AdÕs Creative and Copy ÊÊÊAd Reporting and Optimization ÊSegmentation ÊÊÊConvectional Segmentation ÊÊÊSegmenting Audience with Facebook ÊÊÊRemarketing with FacebookÕs Custom Audience ÊÊÊDigital Behavioral Segmentation Using Custom Audience ÊÊÊCreating Buyer Personas Digital Value and Marketing Message ÊÊÊUnique Digital Value Proposition ÊÊÊPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message ÊÊÊDesigning a Unique Digital Value Proposition Digital Media and Engagement ÊÊÊPaid, Earned, and Owned Media ÊÊÊSocial Media Engagement Content Marketing for Social Engagement and Story Telling ÊÊÊContent Marketing ÊÊÊUser-Generated Content ÊÊÊTransmedia Storytelling Digital Influence Driven Marketing ÊÊÊDigital Influence ÊÊÊInfluencer Marketing UI, UX, CX, and BX for Digital Marketing ÊÊÊUnderstanding UI, UX, CX and BX ÊÊÊCX and UX for Social Media Digital Brand Experience and Management ÊÊÊDigital Branding ÊÊÊBrand Promotors and Detractors Social Listening, Selling, Care, and Crisis ÊÊÊSocial Listening Social Selling ÊÊÊSocial Media for Customer Service, Support, and Delight ÊÊÊSetting Up Social Customer Care ÊÊÊManaging a Social Media Crisis Agile Testing for Social Media ÊÊÊA/B Testing ÊÊÊA/B Testing Facebook Ad Campaigns Digital Ads (Part 2) ÊÊÊLinkedin Ad Campaigns ÊÊÊInstagram Story Ads ÊÊÊSnapchat Ads ÊÊÊTwitter Ads ÊÊÊAdvertising on Pinterest, Quora, and Reddit ÊÊÊGDPR, Budgeting, and Behavioral Psychology Digital Career Guide ÊÊÊA Repository of Campaign Case Studies ÊÊÊJob Guide ÊÊÊResume Tips and Linkedin for Jobs ÊÊÊChapter-wise Interview Questions ÊÊÊCertifications




Bridge the Gap to Better Bidding


Book Description

This book is intended for intermediate and advanced players and is designed along the lines of a convention card. Each subject (No Trump, Majors, Weak Two Bids, etc.) gets its own chapter. Within each chapter each topic gets a page of text along with examples and a quiz. Most intermediate players have a working, but incomplete, knowledge of the various topics. This book will fill in the blanks, add new ideas to your bidding arsenal and significantly improve your bidding skills.




The Basic American Bidding System


Book Description

Overview of the American Bridge Series The American Bridge Series is designed as a sequential set of bidding courses, suitable for self-study or classroom-style study under the guidance of a professional bridge teacher. Volumes I through III include declarer play and defense skills as they relate to the bidding skills taught in each text. Volume IV is reserved for true experts; thus, declarer play and defense lessons would be an insult and are not included. The entire series takes about five years of study and practice to complete. Volume I, The Basic American Bidding System, was written for beginners and for social players who need to brush-up on basic bidding skills prior to tackling modern bidding methods. It features 5-card major suit opening bids, strong twos, and some basics of Forcing and Non-Forcing Stayman, Blackwood, Gerber, and few other things designed to form the framework for further study. Volume II, The Intermediate American Bidding System, makes the transition to modern methods including weak two openings. It teaches all of the pieces of "Standard" American in a way that integrates all of the varied forms of same. Don't be thrown by the term "intermediate." Many duplicate players think that they have reached that level when they can no longer play in novice games. Not so. "Intermediate," as defined by the authors, can vary from folks with zero ACBL masterpoints to 2500 masterpoints. It's not the points that count, it's the skill level. Volume III, The Advanced American Bidding System presumes a complete understanding and skill with all of the material in Volume II. However, some of the Volume II material is repeated for intended redundancy, since the authors suspect that many folks who shouldn't be attempting to study Volume III will do so anyway. After all, "I'm a Life Master, I must be Advanced." The authors suggest that anyone not comfortable playing in Flight A at an ACBL regional or national tournament, or the World Bridge Federation (WBF) or other governing body equivalent thereof avoid purchase and study of Volume III until they have mastered all that is taught in Volume II. Volume IV, The Expert American Bidding System, (NOT YET RELEASED) presumes two years' experience with the bidding techniques taught in Volume III, and expert declarer play and defense skills. This is not a "Mom and Pop" book. It is for those who wish to successfully compete in such ACBL events as Flight A Grand National Teams, the Blue Ribbon Pairs, the Life Master Pairs, the Spingold, Vanderbilt, and Reisinger teams, etc., and International events like the Bermuda Bowl and Venice Cup, The London Times Pairs, the McCallan, etc. It features 4-card majors, the TEAS responses to no trump openings, weak no trumps, and a variety of other bidding methods which will get bidders to the optimum place but will require expert declarer play or defensive skills to maximize results. All four books emphasize sound, disciplined bidding and an underlying philosophy of "You bid your cards, I'll bid mine, we'll get to the right spot." By the time students complete study and practice of Volume III, they should be able to know what cards partner holds almost to the spot at the conclusion of an auction. In fact, Jerry and one of his partners were once accused of cheating when they got cocky and did this after an auction. The comment was: "How can you know what cards your partner holds?" Jerry's answer: "Isn't that the whole point of the bidding?"




Winning 42


Book Description

There are two types of people in Texas: those who play 42 and those who need to learn. Winning 42 is written for both. A team game that no one tires of playing, 42 relies on neither luck nor memory. Skill and strategy definitely separate the best from the rest. Played casually by those who enjoy socializing or intently by those who relish the logic of each domino played, 42 is perhaps the most widely acknowledged cultural expression in Texas. Book jacket.




Captaincy for Advancing Bridge Players


Book Description

Every Bridge player has heard the cliche that 'Bridge is a partnership game'. What does that actually mean? What is expected of you? Or put more strongly, what are your responsibilities from the very simple to the more difficult, across a myriad of common Bidding and Defensive positions? Captaincy for Advancing Bridge Players seeks to put the under-organized and under-discussed area of Captaincy squarely under the 'X' that marks the spot on your favorite pirate's map. There is plenty of bounty to be had for the players that find the timely ways of how to provide or seek information, and know just when it is time to make a critical decision for the partnership. General Concepts are laid out and related theory is discussed, that provide the foundation for Advancing players to learn 'how to fish' across many different looking but related Bridge circumstances. Innumerable example hands then progressively allow you to quiz yourself. These hands are then analyzed in detail so that as you experience the repeated application of these fundamental Captaincy Concepts, your Bridge skills are gradually both broadened and deepened. Having quiz hands is a challenging and fun way to help you learn this very challenging and fun game from your favorite armchair! So, do you do your fair share? Cover Illustration - Denis and Jillian Klein