Advertising Agency Operations and Management
Author : Roger Barton
Publisher :
Page : 456 pages
File Size : 36,8 MB
Release : 1955
Category : Advertising
ISBN :
Author : Roger Barton
Publisher :
Page : 456 pages
File Size : 36,8 MB
Release : 1955
Category : Advertising
ISBN :
Author : Herbert S. Gardner
Publisher : N T C Business Books
Page : 248 pages
File Size : 30,66 MB
Release : 1988
Category : Business & Economics
ISBN :
Author : Eugene Hameroff
Publisher : McGraw Hill Professional
Page : 289 pages
File Size : 37,94 MB
Release : 1998-02-11
Category : Business & Economics
ISBN : 084423169X
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: Start an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients Evaluate an agency Structure ownership Manage, develop, and evaluate personnel Develop mutually beneficial relationships with clients and suppliers Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.
Author : Eugene J. Hameroff
Publisher :
Page : 275 pages
File Size : 12,92 MB
Release : 2004
Category :
ISBN :
Author : John Philip Jones
Publisher : SAGE
Page : 561 pages
File Size : 11,95 MB
Release : 1999-02-10
Category : Business & Economics
ISBN : 0761912398
"A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections." -R.R. Attison, CUNY College of Staten Island "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." --Andy Fenning, J. Walter Thompson, New York John Philip Jones, best-selling author of What's in a Name? Advertising and the Concept of Brands and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of successful advertising procedures. All aspects of the business-creativity, media planning, operations, and specialty advertising-are fully represented in this comprehensive volume. Chapter authors reflect on a global mix of academic and professional backgrounds, and include David Ogilvy, Don E. Schultz, John Deighton Randall Rothnberg, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume, and are complemented by a few adaptations of classic articles. The result is a single knowledge bank of theory and practice for advertising students and professionals. This handbook is part of a series of edited by John Philip Jones, when complete, will comprise a complete library of essential advertising theory and practice. How Advertising Works has already been published; future volumes will address the key topics of brand building and multinational advertising.
Author : Andy Law
Publisher : Wiley-Interscience
Page : 304 pages
File Size : 15,87 MB
Release : 1999-07-15
Category : Business & Economics
ISBN :
In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back - a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry.
Author : Larry D. Kelley
Publisher : Routledge
Page : 243 pages
File Size : 30,24 MB
Release : 2021-07-21
Category : Business & Economics
ISBN : 1000414108
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Author : American Association of Advertising Agencies
Publisher : Addison-Wesley
Page : 544 pages
File Size : 33,39 MB
Release : 1969
Category : Advertising agencies
ISBN :
Author : Ralph Merle Hower
Publisher :
Page : 72 pages
File Size : 21,8 MB
Release : 1949
Category : Advertising
ISBN :
Author :
Publisher : M.E. Sharpe
Page : 234 pages
File Size : 10,55 MB
Release :
Category :
ISBN : 0765628724