› › Affinity Designer A Complete Guide 2021 Edition

Up and Running with Affinity Designer

Author : Kevin House

Publisher : Packt Publishing Ltd

Page : 461 pages

File Size : 44,98 MB

Release : 2021-09-29

Category : Computers

ISBN : 1801073155

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Book Description

Add Affinity Designer to your creative skillset while creating innovative designs and illustrations, building a solid foundation for your future Key Features Understand Affinity Designer's interface and setup, discover its capabilities, and develop an efficient workflow Harness the power of an easy and flexible vector and pixel workflow in one application Learn practical skills and gain the confidence to power your own creative projects Book DescriptionAffinity Designer is a widely adopted creative application, and in a reasonably short space of time, it has become a leading design and illustration application. Affinity Designer, along with Affinity Photo and Affinity Publisher, is part of a suite of award-winning creative software applications developed by Serif Europe. Built on the latest technologies, which make it fast and smooth, Affinity Designer is quickly becoming the go-to professional creative application for vector drawing and pixel-based painting. Up and Running with Affinity Designer is a comprehensive hands-on guide to the Affinity Designer software. Whether you're new to the creative industry, a seasoned professional looking for a proven alternative, or an enthusiastic hobbyist, this book will help you get up to speed in no time. You’ll learn how to create documents and explore workflow best practices while working through practical exercises using the knowledge and skills developed in each chapter to solidify your understanding of the fundamentals. Finally, you’ll bring it all together with real-world practical applications by building a fun logo and professional illustration, forming a base for in-depth exploration in your own projects. By the end of this Affinity Designer book, you'll have gained the knowledge and confidence to use Affinity Designer as part of your creative toolset.What you will learn Explore the interface and unique UX characteristics of Affinity Designer Discover features that allow you to manipulate and transform objects Apply color, shading, and effects to create unique compositions Employ layers to organize and simplify complex projects Use grids, guides, and snapping features as design aids Adapt to Affinity Designer s custom workspaces and keyboard shortcuts Explore the workflow and design best practices for more predictable and successful outcomes Identify potential stumbling blocks in your design process and learn how to avoid them Who this book is forThis Affinity Designer book is for graphic designers, artists, illustrators, and hobbyists. Anyone curious about Affinity Designer's unique toolset and vector and pixel workflows or looking for cost-effective alternatives to the Adobe suite will find this book useful. Experience in working with other similar tools will be helpful, but not necessary.



Affinity Designer Workbook

Author : Affinity Team

Publisher :

Page : 432 pages

File Size : 24,29 MB

Release : 2016

Category : Affinity (Computer file).

ISBN : 9781909581036

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Book Description



The Affinity Photo Manual

Author : Frank Walters

Publisher :

Page : 0 pages

File Size : 35,54 MB

Release : 2022

Category : Affinity Photo (Computer file)

ISBN :

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Book Description

Written specifically for beginner users of Affinity Photo software, presents newly revised and updated first 10 Affinity Photo skills beginners want to learn and 20 new step-by-step lessons on photograph editing techniques using the Affinity Photo software.



Essential Affinity Photo

Author : Robin Whalley

Publisher : Robin Whalley

Page : 195 pages

File Size : 35,88 MB

Release :

Category : Photography

ISBN :

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Book Description

Quickly learn Affinity Photo image editing Affinity Photo is the hot photo editing package from Serif. It can compete head on with the latest version of Photoshop. It’s also affordable, incredibly powerful and exceptionally flexible. But all this power and flexibility brings its own challenges. Just like Photoshop, Affinity Photo can be confusing and tricky to learn. Even with a background in Photoshop image editing it’s likely you will miss a lot of its features. And unlike Photoshop you won’t have an endless choice of books to learn from. Which is where “Essential Affinity Photo” comes to the rescue. In this comprehensive yet easy to follow book, Landscape Photographer Robin Whalley explains the core features of Affinity Photo Desktop. Written in his unique, easy to understand style, Robin explains logically the essential techniques you need to know to learn Affinity Photo. Follow this book and its examples and you will soon be editing images as though you have been using the software for years. The book is arranged into a series of lessons that focus in on the essential image editing skills. Each lesson builds on the previous one, minimising repetition and saving you valuable time. You will learn about: - Different Affinity Photo Personas, what these do and how to navigate them. - The Develop Persona, using it to convert a Raw photo file into a high-quality image. - How layers form the backbone of the Photo Persona and how to use them to improve your editing. - Different Adjustment layers, filters and live filters you can apply, to fine tune and improve your photography. - How to convert your images to black and white as well as important techniques such as Dodging and Burning. - Creating and using layer masks to precisely target your adjustments to specific areas of an image. - Harnessing the power of the Export Persona. - And lots more. Throughout the book there are examples and exercises for you to follow. The author provides the images for these on his website, allowing you to follow along on your own computer. You won’t need to wade through hundreds of pages to find answers. This is a comprehensive and concise guide to help you learn Affinity Photo. It doesn’t matter if you are a complete novice or have some experience of Affinity Photo, this book could help improve your Affinity Photo editing.



The Digital Darkroom

Author : James Abbott

Publisher : Ilex Press

Page : 256 pages

File Size : 49,10 MB

Release : 2021-03-30

Category :

ISBN : 9781781578087

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Book Description

The definitive guide to photo editing using Photoshop and Affinity Post-production can make the difference between a good image and a great image, not to mention it's an essential process if you shoot in RAW to enjoy the most flexibility and control possible. This book will outline everything you need to know to gain a better understanding of how to apply darkroom style effects to your images using Adobe Photoshop and Affinity Photo. Through detailed background knowledge designed to make you familiar with the software and to build your confidence, you'll learn a wide range of skills and techniques through step-by-step case studies that will make learning an active experience. Not only will this be a valuable reference resource, it will also be your very own personal tutor giving you everything you need to edit your images like a pro. - Learn the essentials with a complete guide to every tool, filter and effect for both Adobe Photoshop and Affinity Photo - Get the most out of your RAW files with detailed instructions on processing your digital image - Master basic, intermediate, and advanced editing techniques with easy to follow step-bystep tutorials - Get the best quality images for display with a complete guide to home printing





Book Design Made Simple

Author : Fiona Raven

Publisher :

Page : 0 pages

File Size : 46,83 MB

Release : 2017

Category : Design

ISBN : 9780994096920

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Book Description

Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book



Loyalty Programs

Author : Philip Shelper

Publisher :

Page : 0 pages

File Size : 31,87 MB

Release : 2023-08

Category : Business & Economics

ISBN : 9780645211542

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Book Description

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).



Graphic Design Play Book

Author : Sophie Cure

Publisher : Laurence King Publishing

Page : 0 pages

File Size : 24,56 MB

Release : 2019-06-25

Category : Design

ISBN : 9781786273963

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Book Description

'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina



Universal Methods of Design

Author : Bella Martin

Publisher :

Page : 210 pages

File Size : 27,25 MB

Release : 2012-02

Category : Design

ISBN : 1592537561

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Book Description

"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.