Book Description

BOOK DESCRIPTIONThis is a book about leadership, which goes behind the incessant news stories for unique, never before published facts and insights from a classic success story and tragedy.The book is not the typical trip down 'memory lane', the template of many books about a corporation. Nor is it like the dozens of books today that focus on the airline industry. Instead, there are profound and valuable lessons in this book for any leader, whatever the future brings for Delta. While giving poignant examples from many companies, Delta Air Lines is the book's poster child of a Board of Directors' and a leader's dramatic effects on tens of thousands of people. It gives the reader the no holds barred, inside story of Delta's success, decline and path to bankruptcy...the lessons learned...and what it needs to do to take off again. Fresh answers are given to the often-asked question, "What happened to Delta?" It is based on extensive research, including behind-the-scenes information from 59 members of the "Delta family", the author's in-depth personal knowledge as a member of that family, and his broad experience as a business executive and management consultant.The book examines the leadership decisions by each of Delta's 7 CEO's and its Board of Directors. It then highlights the decisions that built a highly profitable company for decades and those that have brought it to bankruptcy?and draws universal leadership lessons from them.It is also about a remarkable group of people. As the book shows, Delta employees and retirees have been shining examples of commitment to its heritage - Service and Hospitality From The Heart - even when constrained by ineffective leaders. Part of the tragedy is the price they are now paying and will be paying for that ineffective leadership. The book is co-dedicated to the thousands of Delta employees and retirees who love what Delta once was and hope the current leaders have what it takes to restore it.