Amazon's Dirty Little Secrets


Book Description

Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company. "Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+. P – Plenty of traffic O – Offer something for free W – Win their trust E – Engaging experience R – Request an action + – additional tips & secrets Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.




Naughty Ink


Book Description

Readers who want to better understand the business side of erotica publishing won't be disappointed. -Jeanne (Amazon customer) I went into reading this thinking I knew all I needed to know about self publishing erotica, and actually realized I had more to learn. Definitely a worthwhile investment. -Jesse (Amazon customer) It's no secret that the erotica industry has boomed in the last few years due to the runaway success of 50 Shades of Grey. There are more readers than ever, but how can you stand out in the crowd of thousands of other authors? That's exactly what this guide will teach you to accomplish. Some of the topics include: *Building a mailing list *The proper use of free books *Keywords *Pricing *Using a website *Avoiding the adult filter *How to promote your story *How to list your story for sale on Amazon, Google Play, Kobo, Smashwords, and All Romance Ebooks *And more! With real examples of exactly what I've done, it's the only book you'll need to take yourself from an undiscovered erotic author to a self employed erotic author. Following this method, I got there writing less than 500 words per day. The best part is that everything I did is completely replicable. Another author is following my method with the exact same success. She literally writes just a scratch over 300 words per day and is on her way to full-time status. This book even includes a keyword secret that more than doubled my sales overnight. Don't spend six months learning the ropes like I did. Let me teach them to you, today.




Amazon


Book Description

In Amazon: Managing Extraordinary Success in 5-D Value, Benjamin Wall offers structured insights into strategically managing value in the key relationships to customers, personnel, business partners, and investors in order to improve value management at any company. The extraordinary success of Amazon is due to market-leading strength in three “dimensions” of value: owning the mightiest supply chain to deliver fastest and cheapest the broadest range of products, enhancing what customers and business partners are doing when using the website / online ecosystem, and knowing how to implement the optimal terms and conditions in the after-sales customer experience. Wall takes a look at the unique managerial skill of Amazon and how each of these organizational areas operates externally and internally according to a separate business logic based on a dimension of value. In an original examination, Wall systematically evaluates Amazon by categorizing and connecting its external and internal success factors to dimensions of value. Each “score” on an external success factor is linked to an internal success factor in managing processes, organizational culture, and the business model, so that managers and leaders can enhance their own internal success factors and move towards the same successful external factors. Amazon looks to the future where the near-term promise of the company is evaluated to be in the development from online to omnichannel retail, including the sale of services, by reviving out of Amazon’s past the fourth dimension of value: feeling how to integrate value. The long-term potential of Amazon is set in the context of a sustainable future for retail, based on trends arising today in meaning across multiple communities, which is the emerging fifth dimension of value. Amazon is projected to operate in this value dimension again as a disruptor, and with Wall’s help, managers and leaders can reach for the same kind of success.




Dirty Little Secrets of the Record Business


Book Description

For disgruntled music fans wondering why music played on the radio is not only worse now than in the past but also not nearly as revelatory as it once was, this book presents a detailed discussion of how the record business fouled its own livelihood. This insightful dissection covers numerous aspects of the industry's failures and shortcomings, including why stockholders play an important role, how radio went from an art to a science and what was lost in that change, how the record companies alienated their core audience, why file sharing might not be the bogeyman that the record industry would have people think, technology's effects on what and how music is heard, and dozens of other reasons that add up to the record industry's current financial and artistic woes. With eye-opening observations culled from extensive interviews, this expose offers insights into how this multi-billion-dollar industry is run and why it's losing so much money.




Buy Now


Book Description

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand’s image control strategies. West considers why pushback against Amazon’s ubiquity and market power has come mainly from among Amazon’s workers rather than its customers or competitors, arguing that Amazon’s brand logic fragments consumers as a political bloc. West’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today’s economy.




Retail's Seismic Shift


Book Description

In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today’s marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything. For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a world with an overabundance of material goods, consumer values and the drivers of retail success are being radically redefined. The smartphone has created a world of limitless expectation and logistical possibility: What will the retail experience look like in ten, twenty, or even fifty years—and how should all companies be preparing? Industry experts Michael Dart and Robin Lewis identify the major trends in our economy that will shape the future of retail and determine who wins. Imagine aworld where entertainment, experience, or values matter more than the product. We are approaching the time in which distribution begins and ends with the consumer, mass markets give way to fragmented markets, and the necessity of entirely new business models is paramount. Amazon, Uber, and AirBnB are just the beginning; new technologies will continue to grow and uproot existing business models. And now, with the emergence of the technology-empowered young consumer culture, retailers will be forced to transform their offerings.




Kindle Publishing Secrets Revealed


Book Description

Passive income. We all want to make it. And publishing books on Amazon Kindle is a great way to do it. Imagine your books earning money 24 hours a day, 365 days a year on autopilot, leaving you the time to do whatever you desire. Sounds like a wonderful life, right? It can be, and the first step is publishing your book. This book will guide you step by step through the process, from initial research to how to market your book. Don’t think you are a very good writer? I will show you how outsource your ideas to other writers who will write the books for you. All you need to do is publish them. And collect the checks. I will also divulge a secret niche which sees extraordinary sales and searches on Amazon. There are very few writers taking advantage of this trick, and those who have are seeing their books in the bestseller lists.




Dirty Little Secrets of Buzz


Book Description

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. " Bookfoolery and Babble "Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally." The Arizona Republic "Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it." TheHill.com Practice the Black Art of BUZZ Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world? In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation. Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including: Enemies are more important than friends A dog and a blog can increase repeat customers Put MySpace, Facebook, and the social networking revolution to work for you Google juice: hot links from highly rated sites TV doesn't make you - you make you Get ten thousand visitors for free through StumbleUpon Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.




Automating Vision


Book Description

Automating Vision explores the rise of seeing machines through four case studies: facial recognition, drone vision, mobile and locative media and driverless cars. Proposing a conceptual lens of camera consciousness, which is drawn from the early visual anthropology of Gregory Bateson and Margaret Mead, Automating Vision accounts for the growing power and value of camera technologies and digital image processing. Behind the smart camera devices examined throughout the book lies a set of increasingly integrated and automated technologies underpinned by artificial intelligence, machine learning and image processing. Seeing machines are now implicated in growing visual data markets and are supported by emerging layers of infrastructure that they coproduce. In this book, Anthony McCosker and Rowan Wilken address the social impacts, the disruptions and reconfigurations to existing digital media ecosystems, to urban environments and to mobility and social relations that result from the increasing automation of vision and explore how it might be possible to ensure a safe and equitable future as we learn to see with and negotiate the interventions of seeing machines. This book will appeal to students and scholars in media, communication, cultural studies, sociology of media and science and technology studies. More resources for the book can be found at https://www.anthonymccosker.com/automating-vision.




Computerworld


Book Description

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.