American Corporate Identity 97


Book Description

These sophisticated pages are a springboard of ideas for anyone needing, studying, or creating business-image identities. A survey of the best new work in corporate identity programs, from letterheads and logos to package design and signage.




American Corporate Identity 5


Book Description




American Corporate Identity 2001


Book Description

The seventeenth edition of a highly respected resource, this volume displays the most exemplary corporate designs produced in the US over the past year, including logos, corporate identity programs, manuals, brochures, letterheads, packages, signage, and environmental graphics.







Corporate Branding


Book Description

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.







Corporate Communication


Book Description

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: • changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok • the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways). This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.




Old-House Journal


Book Description

Old-House Journal is the original magazine devoted to restoring and preserving old houses. For more than 35 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style. Each issue explores hands-on restoration techniques, practical architectural guidelines, historical overviews, and homeowner stories--all in a trusted, authoritative voice.







Youthscapes


Book Description

Young people, it seems, are both everywhere and nowhere. The media are crowded with images of youth as deviant or fashionable, personifying a society's anxieties and hopes about its own transformation. However, theories of globalization, nationalism, and citizenship tend to focus on adult actors. Youthscapes sets youth at the heart of globalization by exploring the meanings young people have created for themselves through their engagements with popular cultures, national ideologies, and global markets. The term "youthscapes" places local youth practices within the context of ongoing shifts in national and global forces. Using this framework, the book revitalizes discussions about youth cultures and social movements, while simultaneously reflecting on the uses of youth as an academic and political category. Tracing young people's movements across physical and imagined spaces, the authors examine various cases of young people as they participate in social relations; use and invent technology; earn, spend, need, and despise money; comprise target markets while producing their own original media; and create their own understandings of citizenship. The essays examine young Thai women working in the transnational beauty industry, former child soldiers in Sierra Leone, Latino youth using graphic art in political organizing, a Sri Lankan refugee's fan relationship with Jackie Chan, and Somali high school students in the United States and Canada. Drawing on methodologies and frameworks from multiple fields, such as anthropology, sociology, and film studies, the volume is useful to those studying and teaching issues of youth culture, popular culture, globalization, social movements, education, and media. By focusing on the intersection between globalization studies and youth culture, the authors offer a vital contribution to the development of a new, interdisciplinary approach to youth culture studies.