Book Description
A collection of all winning work from the American Graphic Design & Advertising 28 competition. The first chapter profiles the Best of Category winners.
Author : Suzanna Stephens
Publisher :
Page : 0 pages
File Size : 39,62 MB
Release : 2014-06
Category :
ISBN : 9780989120425
A collection of all winning work from the American Graphic Design & Advertising 28 competition. The first chapter profiles the Best of Category winners.
Author : David E. Carter
Publisher : Harper Collins
Page : 344 pages
File Size : 49,99 MB
Release : 2010-01-05
Category : Art
ISBN : 0061836893
In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.
Author : Suzanna Stephens
Publisher :
Page : 0 pages
File Size : 35,27 MB
Release : 2017-09
Category :
ISBN : 9780998596501
A collection of all winning work from the American Graphic Design & Advertising 29 competition. The first chapter profiles the Best of Category winners.
Author : Suzanna Stephens
Publisher :
Page : 0 pages
File Size : 14,18 MB
Release : 2019-09
Category :
ISBN : 9780998596549
A collection of all winning work from the American Graphic Design & Advertising 31 competition. The first chapter briefly profiles the Best of Category winners.
Author : Suzanna Stephens
Publisher :
Page : 0 pages
File Size : 20,88 MB
Release : 2018-09
Category :
ISBN : 9780998596525
A collection of all winning work from the American Graphic Design & Advertising 30 competition. The first chapter profiles the Best of Category winners.
Author : American Institute of Graphic Arts
Publisher : Watson-Guptill Publications
Page : 346 pages
File Size : 16,35 MB
Release : 1992
Category : Architecture
ISBN : 9780823062447
Author : American Institute of Graphic Arts
Publisher :
Page : 432 pages
File Size : 15,61 MB
Release : 1982
Category :
ISBN :
Author : Alex W. White
Publisher : Simon and Schuster
Page : 224 pages
File Size : 15,84 MB
Release : 2015-09-01
Category : Design
ISBN : 162153491X
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Tad Crawford
Publisher : Simon and Schuster
Page : 336 pages
File Size : 40,24 MB
Release : 2010-02-23
Category : Design
ISBN : 1581157495
"Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Jim Heimann
Publisher : Taschen America Llc
Page : 192 pages
File Size : 44,4 MB
Release : 2003
Category : Art
ISBN : 9783822824023
This book can be seen as an attempt to preserve the chronology of product advertising throughout decades of consumerism in modern history of America. However, it is also a great reminder and inspiring read, if not an eye candy, for all designers, illustrators and even memorabilia collectors, of the progress made in visual communications in course of many decades of changes in advertising. Like a time capsule, all the best (and worst) elements of campaigning for the products are captured in this book, showing directly the climate of social, cultural and political changes in and out of the country that most of the time served as a starting point for defining the look of particular design, package and overall feeling of the product. Again, just like the rest of the series (20s, 30s, 40s, etc.), this book is a great addition for any designer to get the better look over the history of art, design and communication through the prism of time that has passed.