Author : Professor Alexeis Garcia-Perez
Publisher : Academic Conferences International Limited
Page : 1058 pages
File Size : 34,6 MB
Release : 2020-12-02
Category : Business & Economics
ISBN : 1912764822
Author : Dr Kenneth A. Grant and Dr Sean Wise
Publisher : Academic Conferences and publishing limited
Page : 439 pages
File Size : 41,96 MB
Release : 2016
Category : Business & Economics
ISBN : 191081086X
Author : Kay Oppat
Publisher : Springer Science & Business Media
Page : 242 pages
File Size : 47,89 MB
Release : 2009-02-18
Category : Business & Economics
ISBN : 3834981168
Oppat analyzes cooperations in Product Development with a special focus on the Automotive Industry. The in-depth case studies conducted concentrate on joint car development projects between Magna Steyr, an Austrian-based company, and German-based BMW, Mercedes Benz, and Audi.
Author : Hajli, Nick
Publisher : IGI Global
Page : 462 pages
File Size : 41,48 MB
Release : 2015-04-30
Category : Business & Economics
ISBN : 1466683546
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Author : Florinda Matos
Publisher : Academic Conferences and publishing limited
Page : 596 pages
File Size : 11,97 MB
Release : 2022-11-10
Category : Business & Economics
ISBN : 1914587588
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1600 pages
File Size : 26,17 MB
Release : 2018-05-04
Category : Computers
ISBN : 1522556389
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Author : Jamil, George Leal
Publisher : IGI Global
Page : 634 pages
File Size : 26,36 MB
Release : 2015-01-31
Category : Business & Economics
ISBN : 1466675373
The field of project management experiences conceptual, technological, and decision issues when projects are created, implemented, and executed without the needed strategic connection. It is important to improve the connection between knowledge management and project management practices. The Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation bridges the gap between knowledge management and project management practices by providing both classical and modern views on their relationship. Discussing principles, practices, methods, and real case studies, this book describes the importance of aligning projects with a knowledge-based strategic plan to the benefit of practitioners, professionals, scholars, and researchers in the fields of management and information science.
Author : Tamer Cavusgil
Publisher : Emerald Group Publishing
Page : 432 pages
File Size : 43,48 MB
Release : 2009-02-20
Category : Business & Economics
ISBN : 1848554680
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Author : Deniz S Ones
Publisher : SAGE
Page : 1921 pages
File Size : 43,80 MB
Release : 2017-12-14
Category : Psychology
ISBN : 1473942799
The second edition of this best-selling Handbook presents a fully updated and expanded overview of research, providing the latest perspectives on the analysis of theories, techniques, and methods used by industrial, work, and organizational psychologists. Building on the strengths of the first edition, key additions to this edition include in-depth historical chapter overviews of professional contexts across the globe, along with new chapters on strategic human resource management; corporate social responsibility; diversity, stress, emotions and mindfulness in the workplace; environmental sustainability at work; aging workforces, among many others. Providing a truly global approach and authoritative overview, this three-volume Handbook is an indispensable resource and essential reading for professionals, researchers and students in the field. Volume One: Personnel Psychology and Employee Performance Volume Two: Organizational Psychology Volume Three: Managerial Psychology and Organizational Approaches
Author :
Publisher :
Page : 378 pages
File Size : 44,15 MB
Release : 2008
Category : Dissertations, Academic
ISBN :
