Author : Harry A. Solberg
Publisher : Edward Elgar Publishing
Page : 875 pages
File Size : 16,97 MB
Release : 2024-01-18
Category : Sports & Recreation
ISBN : 1800885652
Book Description
Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.