Applied Consumer Psychology' 2005 Ed.
Author :
Publisher : Rex Bookstore, Inc.
Page : 260 pages
File Size : 28,11 MB
Release :
Category :
ISBN : 9789712343070
Author :
Publisher : Rex Bookstore, Inc.
Page : 260 pages
File Size : 28,11 MB
Release :
Category :
ISBN : 9789712343070
Author : Michaela Wanke
Publisher : Psychology Press
Page : 407 pages
File Size : 48,67 MB
Release : 2008-12-16
Category : Business & Economics
ISBN : 1136642846
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
Page : 685 pages
File Size : 35,5 MB
Release : 2005-03-23
Category : Business & Economics
ISBN : 1135608105
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
Page : 0 pages
File Size : 38,63 MB
Release : 2003-03
Category : Consumer Behavior
ISBN : 9780072865493
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Paul Hackett
Publisher : Taylor & Francis
Page : 418 pages
File Size : 32,89 MB
Release : 2018-12-07
Category : Psychology
ISBN : 1317280415
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
Author : Lynn R. Kahle
Publisher : American Psychological Association (APA)
Page : 716 pages
File Size : 24,64 MB
Release : 2021-12-07
Category : Consumer behavior
ISBN : 9781433836428
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
Author : Linda Steg
Publisher : Cambridge University Press
Page : 421 pages
File Size : 16,5 MB
Release : 2017-04-27
Category : Psychology
ISBN : 1107044081
An introduction to how social psychological theories, methods and interventions can be applied to manage real-world social problems.
Author : Cait Lamberton
Publisher : Cambridge University Press
Page : 873 pages
File Size : 42,19 MB
Release : 2023-04-06
Category : Psychology
ISBN : 1009243942
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Author : Mark H. Anshel, PhD
Publisher : Springer Publishing Company
Page : 260 pages
File Size : 25,40 MB
Release : 2005-08-31
Category : Psychology
ISBN : 0826132154
This is the first applied handbook for practitioners who want to help patients begin and maintain an exercise program as a lifestyle change. Mental health practitioners (MHPs) often earn a trust that not many other professionals do with their patients. It is with this trust that MHPs are able to encourage and help their clients begin a healthy and active lifestyle through exercise programs. This book, with easy to understand language, provides a simple introduction for mental health practitioners and clinicians to help their clients achieve better mental and physical health through exercise and learn how effective the psychological aspects of exercise can be. The book helps MHPs obtain the background of ways to achieve proper fitness, and to go through the process of obtaining information about the client's individual needs, and finally to prescribe an exercise program that is compatible with those needs. A fundamental knowledge of applied principles of exercise physiology provides additional credibility to the prescribed exercise regimen. Coverage includes: Applied exercise psychology Motivation technique Theories and models in health psychology Fundamental applied exercise physiology Specific cognitive and behavioral strategies Program interventions Recommended books and journals List of exercise and health organizations Exercise checklist This book will be of use to all mental health providers, including psychiatrists, psychologists, therapists, counselors, and consultants, whose relationship with clients provides a unique opportunity to gain entry for proposing lifestyle changes. For further information on Dr. Anshel, please Click Here.
Author : Wesley C. Becker
Publisher :
Page : 500 pages
File Size : 16,55 MB
Release : 1986
Category : Education
ISBN :