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AI Impacts in Digital Consumer Behavior

Author : Musiolik, Thomas Heinrich

Publisher : IGI Global

Page : 392 pages

File Size : 25,79 MB

Release : 2024-03-04

Category : Business & Economics

ISBN :

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Book Description

In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.



Innovative Computing

Author : Jason C. Hung

Publisher : Springer Nature

Page : 1760 pages

File Size : 21,42 MB

Release : 2022-01-04

Category : Computers

ISBN : 9811642583

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Book Description

This book comprises select proceedings of the 4th International Conference on Innovative Computing (IC 2021) focusing on cutting-edge research carried out in the areas of information technology, science, and engineering. Some of the themes covered in this book are cloud communications and networking, high performance computing, architecture for secure and interactive IoT, satellite communication, wearable network and system, infrastructure management, etc. The essays are written by leading international experts, making it a valuable resource for researchers and practicing engineers alike.



The Economics of Artificial Intelligence

Author : Ajay Agrawal

Publisher : University of Chicago Press

Page : 172 pages

File Size : 49,59 MB

Release : 2024-03-05

Category : Business & Economics

ISBN : 0226833127

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Book Description

A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.



Perspectives on Consumer Behaviour

Author : Włodzimierz Sroka

Publisher : Springer Nature

Page : 344 pages

File Size : 50,24 MB

Release : 2020-06-26

Category : Business & Economics

ISBN : 3030473805

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Book Description

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.



Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich

Publisher : IGI Global

Page : 464 pages

File Size : 44,22 MB

Release : 2024-05-13

Category : Business & Economics

ISBN :

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Book Description

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.



Learning and Collaboration Technologies. Designing Learning Experiences

Author : Panayiotis Zaphiris

Publisher : Springer

Page : 456 pages

File Size : 35,11 MB

Release : 2019-07-10

Category : Computers

ISBN : 3030218147

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Book Description

This two-volume set LNCS 11590 and 11591 constitutes the refereed proceedings of the 6th International Conference on Learning and Collaboration Technologies, LCT 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCII 2019, in Orlando, FL, USA in July 2019. The 1274 full papers and 209 posters presented at the HCII 2019 conferences were carefully reviewed and selected from 5029 submissions. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of applications areas. The papers in this volume are organized in the following topical sections: designing and evaluating learning experiences; theoretical and pedagogical approaches in technology-enhanced learning; cognitive and psychological issues in learning; and technology in STEM education.



Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Author : Chkoniya, Valentina

Publisher : IGI Global

Page : 653 pages

File Size : 27,41 MB

Release : 2021-06-25

Category : Computers

ISBN : 1799869865

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Book Description

The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.



Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Author : Katja Wagner

Publisher : Springer Nature

Page : 257 pages

File Size : 16,36 MB

Release : 2021-08-06

Category : Business & Economics

ISBN : 3658351500

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Book Description

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.





Artificial Intelligence How Influences Consumer Behaviors

Author : Johnny Ch LOK

Publisher :

Page : 301 pages

File Size : 40,21 MB

Release : 2020-04-10

Category :

ISBN :

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Book Description

As choice increases, loyalty becomes more difficult familiarity and the consumer becomes more empowered. Businesses will have no choice and constantly innovate and disrupt themselves by meeting new technologies of high standards and expectations of consumers. So, (AI) data gather tool will need to follow different target group of consumers' needs to follow their different kinds of product design or style choice preferable to gather data in order to conclude the different target groups of consumer behavior to give opinion more clear and accurate to let businessmen to understand more clear how its customers' behavioral choice trend in the future half month, even to two years period.Secondly, businessmen need to adopt changing technologies rapidly. Technology will be the key driver of this retail industry. Industry participants will only success if they have a clear prediction to focus on how to using technology to increase the value added to consumers. They must , however, do so will I realistic assessment of their costs and benefits. Hence, (AI) big data gather technological tools will need to design to help them to gather data efficiently by these ways, such as the internet of things ( IOT), artificial intelligence (AI) machine learning, augmented reality (AR)/virtual reality (VR), digital traceability. So, future (AI) big data gather tool are predicted to be most influential customer behavioral positive emotion changing tool for retail , due to their widespread applications , ability to drive efficiencies and impact on labor in order to impact consumer behavior changing effort from negative emotion to positive.Thirdly, (AI) big data gather tool is an advanced data science of consumer behavior predictive tool. Businesses will have to bring the journey from simply collecting consumer data to using it to scale and systematize enhanced decision making across the entire value chain. When focused on their business goals, industry players should not lose sight of the impact that future capabilities and transformative business models may have on society.