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Asking Why in Web Analytics

Author : Steve Jackson

Publisher : Jackalytics Tmi

Page : 63 pages

File Size : 15,59 MB

Release :

Category : Computers

ISBN :

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Book Description

Message from the Author: "When I started out in web analytics I was a complete novice. I got into it purely by accident and because I was curious. My goal is to make web analysis as easy as humanly possible for the beginner. It's the system that I have used for decades to compliment natural curiosity when I notice something in the data. You'll learn how to start using data to produce information, how to ask the right questions of your data, how to become a serious asset in your company and have a repeatable field tested process to use in every analysis you do. The book is designed to give you a short cut to getting results from the noise you see in web analytics every day."



Web Analytics

Author : Avinash Kaushik

Publisher : John Wiley & Sons

Page : 481 pages

File Size : 42,12 MB

Release : 2007-07-30

Category : Computers

ISBN : 0470175052

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Book Description

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.



Web Analytics 2.0

Author : Avinash Kaushik

Publisher : John Wiley & Sons

Page : 517 pages

File Size : 23,26 MB

Release : 2009-12-30

Category : Computers

ISBN : 0470596449

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Book Description

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!



Web Analytics Demystified

Author : Eric T. Peterson

Publisher : Bookrenter

Page : 256 pages

File Size : 22,94 MB

Release : 2004

Category : Business & Economics

ISBN : 9780974358420

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Book Description



Search Analytics for Your Site

Author : Louis Rosenfeld

Publisher : Rosenfeld Media

Page : 372 pages

File Size : 41,35 MB

Release : 2011-07-06

Category : Computers

ISBN : 1933820047

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Book Description

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.



Actionable Web Analytics

Author : Jason Burby

Publisher : John Wiley & Sons

Page : 290 pages

File Size : 45,51 MB

Release : 2007-08-27

Category : Computers

ISBN : 0470181133

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Book Description

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.



Piwik Web Analytics Essentials

Author : Stephan A. Miller

Publisher : Packt Publishing Ltd

Page : 0 pages

File Size : 47,51 MB

Release : 2012

Category : Electronic books

ISBN : 9781849518482

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Book Description

Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights."Piwik Web Analytics Essentials" will show you how to install Piwik Open Source Analytics and have you tracking your website's visitors within an hour after you pick up the book! After that, you will learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.This book will take you from installing Piwik on your web server to writing custom tracking code for your apps.You will learn goal and event tracking techniques and how to add them to your standard tracking to fine tune your analytics results. Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities."Piwik Web Analytics Essentials" will walk you through every step with detailed screenshots and plenty of example code.



Advanced Web Metrics with Google Analytics

Author : Brian Clifton

Publisher : John Wiley and Sons

Page : 530 pages

File Size : 10,24 MB

Release : 2010-04-22

Category : Computers

ISBN : 9780470634943

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Book Description

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.



Web Site Measurement Hacks

Author : Eric T. Peterson

Publisher : "O'Reilly Media, Inc."

Page : 434 pages

File Size : 12,85 MB

Release : 2005-08-19

Category : Computers

ISBN : 0596553323

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Book Description

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs) how to drive potential customers to action how to gather crucial marketing and customer data which features are useful and which are superfluous advanced techniques that senior Web site analysts use on a daily basis By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs.



Understanding User-Web Interactions Via Web Analytics

Author : Bernard J. Jansen

Publisher : Morgan & Claypool Publishers

Page : 117 pages

File Size : 21,59 MB

Release : 2009

Category : Computers

ISBN : 1598298518

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Book Description

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References