Author : Peter Hernon
Publisher : American Library Association
Page : 552 pages
File Size : 23,28 MB
Release : 2015-05-12
Category : Language Arts & Disciplines
ISBN : 0838913105
This extensively revised and updated edition explores even further the ways technology influences both the experiences of library customers and the ways libraries themselves can assess those experiences.
Author : Roland T. Rust
Publisher : SAGE
Page : 201 pages
File Size : 32,81 MB
Release : 1994
Category : Business & Economics
ISBN : 0803949200
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Author : J. Christopher Westland
Publisher : Springer
Page : 184 pages
File Size : 50,77 MB
Release : 2015-04-25
Category : Technology & Engineering
ISBN : 3319165070
This compact reference surveys the full range of available structural equation modeling (SEM) methodologies. It reviews applications in a broad range of disciplines, particularly in the social sciences where many key concepts are not directly observable. This is the first book to present SEM’s development in its proper historical context–essential to understanding the application, strengths and weaknesses of each particular method. This book also surveys the emerging path and network approaches that complement and enhance SEM, and that will grow importance in the near future. SEM’s ability to accommodate unobservable theory constructs through latent variables is of significant importance to social scientists. Latent variable theory and application are comprehensively explained and methods are presented for extending their power, including guidelines for data preparation, sample size calculation and the special treatment of Likert scale data. Tables of software, methodologies and fit statistics provide a concise reference for any research program, helping assure that its conclusions are defensible and publishable.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1584 pages
File Size : 35,42 MB
Release : 2017-06-19
Category : Business & Economics
ISBN : 1522526005
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author : Evangelos Grigoroudis
Publisher : Springer Science & Business Media
Page : 319 pages
File Size : 17,57 MB
Release : 2009-11-07
Category : Business & Economics
ISBN : 1441916407
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Author : M. S. Sridhar
Publisher : Concept Publishing Company
Page : 372 pages
File Size : 21,40 MB
Release : 2002
Category : Language Arts & Disciplines
ISBN : 9788170229698
With reference to users in India.
Author : Elizabeth J. Wilson
Publisher : Springer
Page : 381 pages
File Size : 32,98 MB
Release : 2015-01-20
Category : Business & Economics
ISBN : 3319131419
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Dr. David Ackah
Publisher : GRIN Verlag
Page : 38 pages
File Size : 28,29 MB
Release : 2014-11-10
Category : Business & Economics
ISBN : 3656834784
Research Paper (postgraduate) from the year 2013 in the subject Economics - International Economic Relations, grade: A, ( Atlantic International University ) (School of Business and Economics), language: English, abstract: The study explores the relationship between service quality and customer satisfaction on customer loyalty with regards to services provided by All Needs Supermarket, located in Takoradi. To achieve the objective of the study, quantitative method was used for the statistical analysis and convenience sampling for selecting customers. The researcher used the self-administered questionnaire as a method for collecting data from the sample consists of 101customers randomly selected from the population frame. The results show that both service quality and customer satisfaction significantly affect the level of customer loyalty of the customers of All needs supermarket, Takoradi. It was therefore, recommended that staff of All needs supermarket should pay special attention to their service quality and the factors that drive customer satisfaction.
Author : Peter Hernon
Publisher : American Library Association
Page : 226 pages
File Size : 19,13 MB
Release : 2010-01-19
Category : Business & Economics
ISBN : 0838910211
This classic book is brought fully up to date as Hernon and Altman integrate the use of technology into the customer experience. They offer solid, practical ideas for developing a customer service plan that meets the library's customer-focused mission, vision, and goals, challenging librarians to think about customer service in new ways.
Author : Stephen Walter Brown
Publisher : Lexington Books
Page : 416 pages
File Size : 40,25 MB
Release : 1991
Category : Business & Economics
ISBN : 9780669211528
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