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The Personal MBA


Book Description

Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.




Book Indexing For Authors


Book Description

An index could be the thing your book is missing. Take a look in a library or bookstore and you will find few nonfiction books that don't have indexes. That's because publishers know how important the presence of an index is to readers - and therefore how vital it is for sales. Indies often don't realize this - and miss out on potential sales and potential good reviews. A book index is like a guidepost or map for your readers. It tells them what to expect from your book, where to find topics that interest them, and - importantly - what isn't in the book. This means that it reduces the chances of poor reviews and increases the chances of positive reviews. An index helps usability, which makes it more useful to readers.If you are an author thinking of creating your own index, you're in good company. There is quite a precedent for author-indexes (especially in the world of academia, where subjects are so specialist that it's hard to find a professional indexer with relevant experience). This book will guide you through the process and show you how to do it yourself in Microsoft Word. (Sorry, no Mac instructions.) This book is for you if... You need easy-to-understand instructions on how to create your own index for a non-fiction book using Microsoft Word; Your [traditional] publisher is insisting on an index and expecting you to pay for it; You don't have a big budget; You aren't a computer or publishing expert; You don't want to spend weeks (or months) learning how to index. This book is not for you if... You need an in-depth, theory-based book. Many people like the jump-right-in, workbook approach. You are looking for something to help you become a professional indexer, or to win indexing awards. Most professional training courses and organizations often recommend Nancy C. Mulwary's Indexing Books. Also check out the American Society of Indexers (ASI) - www.asindexing.org - and other professional and standards organizations in other countries. You can find courses on indexing in local colleges, as well as online. If you do buy this [print] book, you will have the opportunity of joining the forthcoming online course based on it - free of charge. You will be able to ask questions, receive help, and see in real-time what the creation of an index involves.




Layout Index


Book Description

Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.




Index, A History of the


Book Description

A New York Times Editors' Choice Book Named a Most Anticipated Book of 2022 by Literary Hub and Goodreads A playful history of the humble index and its outsized effect on our reading lives. Most of us give little thought to the back of the book—it’s just where you go to look things up. But as Dennis Duncan reveals in this delightful and witty history, hiding in plain sight is an unlikely realm of ambition and obsession, sparring and politicking, pleasure and play. In the pages of the index, we might find Butchers, to be avoided, or Cows that sh-te Fire, or even catch Calvin in his chamber with a Nonne. Here, for the first time, is the secret world of the index: an unsung but extraordinary everyday tool, with an illustrious but little-known past. Charting its curious path from the monasteries and universities of thirteenth-century Europe to Silicon Valley in the twenty-first, Duncan uncovers how it has saved heretics from the stake, kept politicians from high office, and made us all into the readers we are today. We follow it through German print shops and Enlightenment coffee houses, novelists’ living rooms and university laboratories, encountering emperors and popes, philosophers and prime ministers, poets, librarians and—of course—indexers along the way. Revealing its vast role in our evolving literary and intellectual culture, Duncan shows that, for all our anxieties about the Age of Search, we are all index-rakers at heart—and we have been for eight hundred years.




The Suicide Index


Book Description

National Book Award Finalist: “Wickersham has journeyed into the dark underworld inside her father and herself and emerged with a powerful, gripping story.” —The Boston Globe One winter morning in 1991, Joan Wickersham’s father shot himself in the head. The father she loved would never have killed himself, and yet he had. His death made a mystery of his entire life. Who was he? Why did he do it? And what was the impact of his death on the people who loved him? Using an index—the most formal and orderly of structures—Wickersham explores this chaotic and incomprehensible reality. Every bit of family history, every encounter with friends, doctors, and other survivors, exposes another facet of elusive truth. Dark, funny, sad, and gripping, at once a philosophical and a deeply personal exploration, The Suicide Index is, finally, a daughter’s anguished, loving elegy to her father.




The Memory Index


Book Description

In this electric speculative YA sci/fi novel, the world treats memories like currency, so dreams can be a complicated business. Perfect for fans of Neal Stephenson and Philip K. Dick. In an alternative 1987, a disease ravages human memories. There is no cure, only artificial recall. The lucky ones—the recollectors—need the treatment only once a day. Freya Izquierdo isn’t lucky. The high school senior is a “degen” who needs artificial recall several times a day. Plagued by blinding half-memories that take her to her knees, she’s desperate to remember everything that will help her investigate her father’s violent death. When her sleuthing almost lands her in jail, a shadowy school dean selects her to attend his Foxtail Academy, where five hundred students will trial a new tech said to make artificial recall obsolete. She’s the only degen on campus. Why was she chosen? Freya is nothing like the other students, not even her new friends Ollie, Chase, and the alluring Fletcher Cohen. Definitely not at all like the students who start to vanish, one by one. And nothing like the mysterious Dean Mendelsohn, who has a bunker deep in the woods behind the school. Nothing can prepare Freya and her friends for the truth of what that bunker holds. And what kind of memories she’ll have to access to survive it. “Vaca’s debut is a thrilling and often unsettling examination of the elusive nature of memory and truth. The Memory Index will leave you breathlessly turning pages until its satisfying conclusion.” —Jonathan Evison, New York Times bestselling author of Small World Get hooked on The Memory Index Duology: Book 1: The Memory Index Book 2: The Recall Paradox (coming Spring 2023)




Relational Database Index Design and the Optimizers


Book Description

Improve the performance of relational databases with indexes designed for today's hardware Over the last few years, hardware and software have advanced beyond all recognition, so it's hardly surprising that relational database performance now receives much less attention. Unfortunately, the reality is that the improved hardware hasn't kept pace with the ever-increasing quantity of data processed today. Although disk packing densities have increased enormously, making storage costs extremely low and sequential read very fast, random reads are still painfully slow. Many of the old design recommendations are therefore no longer valid-the optimal point of indexing has come a long way. Consequently many of the old problems haven't actually gone away-they have simply changed their appearance. This book provides an easy but effective approach to the design of indexes and tables. Using lots of examples and case studies, the authors describe how the DB2, Oracle, and SQL Server optimizers determine how to access data, and how CPU and response times for the resulting access paths can be quickly estimated. This enables comparisons to be made of the various designs, and helps you choose available choices for the most appropriate design. This book is intended for anyone who wants to understand the issues of SQL performance or how to design tables and indexes effectively. With this title, readers with many years of experience of relational systems will be able to better grasp the implications that have been brought into play by the introduction of new hardware.




Active Index Investing


Book Description

For over three decades, indexing has become increasingly accepted by both institutional and individual investors. Index benchmarks and investment products that track them have been a driving force in the transformation of investment strategy from art to science. Yet investors’ understanding of the sophistication of this burgeoning field has lagged the growing use of index products. Active Index Investing is the definitive guide to how indexes are constructed, how index-based portfolios are managed, and how the world’s most sophisticated investors use index-based strategies to enhance performance, reduce costs and minimize the risks of investing. Active Index Investing provides a comprehensive overview of (1) the investment theories that are the foundation of index based investing, (2) best practices in benchmark construction, (3) the growing world of index-based investment vehicles, (4) cutting-edge index portfolio management techniq ues and (5) the myriad ways investors can and do capture the benefits of indexing. Active Index Investing has a unique format that captures the views and perspectives of over 40 of the investment industry’s leading experts and practitioners, while maintaining a holistic view of this complex subject matter. In addition to the Appendix and Glossary within the book, it features an E-ppendix, available at www.IndexUniverse.com




SQL Performance Explained


Book Description