Author : Michael I. Posner
Publisher : OUP USA
Page : 218 pages
File Size : 17,66 MB
Release : 2012-01-19
Category : Medical
ISBN : 019979121X
This volume summarizes the research on the brain mechanisms of attention, especially those from human imaging studies. Michael I. Posner places this research in the context of human development, educational applications, and brain pathology.
Author : Alvin I. Goldman
Publisher : Oxford University Press
Page : pages
File Size : 40,7 MB
Release : 1999-01-14
Category : Philosophy
ISBN : 0191519286
Knowledge in a Social World offers a philosophy for the information age. Alvin Goldman explores new frontiers by creating a thoroughgoing social epistemology, moving beyond the traditional focus on solitary knowers. Social, cultural, and technological changes present new challenges to our ways of knowing and understanding, and philosophy must face these challenges. Against the tides of postmodernism and social constructionism Goldman defends the integrity of truth and shows how to promote it by well-designed forms of social interaction. He urges that social discourse promises more than the mere politics of consensus, and that suitably norm-governed debate and belief-revision can increase veridical knowledge. Goldman's aims are not just philosophical but practical. From science to education, from law to democracy, he shows why and how public institutions should seek knowledge-enhancing practices. He examines how cyberspace and other technologies expand the scope of communication, and warns of the need to safeguard content quality. He scrutinizes the free marketplace of ideas, the adversary system in the law, and media coverage of political campaigns. The result is a bold, timely, and systematic treatment of the philosophical foundations of an information society.
Author : Dolores Albarracín
Publisher : Cambridge University Press
Page : 401 pages
File Size : 12,68 MB
Release : 2021-02-18
Category : Psychology
ISBN : 1108879705
This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.
Author : Jim F. Kukral
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 50,8 MB
Release : 2010-07-16
Category : Business & Economics
ISBN : 0470880686
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author : Faris Yakob
Publisher : Kogan Page Publishers
Page : 216 pages
File Size : 31,13 MB
Release : 2015-04-03
Category : Business & Economics
ISBN : 0749473614
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Author : Gordon B. Moskowitz
Publisher : Guilford Press
Page : 632 pages
File Size : 42,9 MB
Release : 2005-01-01
Category : Psychology
ISBN : 9781593850852
An ideal text for undergraduate- and graduate-level courses, this accessible yet authoritative volume examines how people come to know themselves and understand the behavior of others. Core social-psychological questions are addressed as students gain an understanding of the mental processes involved in perceiving, attending to, remembering, thinking about, and responding to the people in our social world. Particular attention is given to how we know what we know: the often hidden ways in which our perceptions are shaped by contextual factors and personal and cultural biases. While the text's coverage is sophisticated and comprehensive, synthesizing decades of research in this dynamic field, every chapter brings theories and findings down to earth with lively, easy-to-grasp examples.
Author : Axel Seemann
Publisher : MIT Press
Page : 503 pages
File Size : 15,91 MB
Release : 2012-01-20
Category : Philosophy
ISBN : 0262300621
Interdisciplinary perspectives on definitional concerns, underlying mechanisms, and the functional significance of joint attention. Academic interest in the phenomenon of joint attention—the capacity to attend to an object together with another creature—has increased rapidly over the past two decades. Yet it isn't easy to spell out in detail what joint attention is, how it ought to be characterized, and what exactly its significance consists in. The writers for this volume address these and related questions by drawing on a variety of disciplines, including developmental and comparative psychology, philosophy of mind, and social neuroscience. The volume organizes their contributions along three main themes: definitional concerns, such as the question of whether or not joint attention should be understood as an irreducibly basic state of mind; processes and mechanisms obtaining on both the neural and behavioral levels; and the functional significance of joint attention, in particular the role it plays in comprehending spatial perspectives and understanding other minds. The collected papers present new work by leading researchers on one of the key issues in social cognition. They demonstrate that an adequate theory of joint attention is indispensable for a comprehensive account of mind.
Author : Stefan Van Der Stigchel
Publisher : MIT Press
Page : 148 pages
File Size : 37,68 MB
Release : 2019-03-12
Category : Psychology
ISBN : 0262039265
How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking icons that tempt us to click. Often they succeed in distracting us from what we are supposed to be doing. In How Attention Works, Stefan Van der Stigchel explains the process of attention and what the implications are for our everyday lives. The visual attention system is efficient, Van der Stigchel writes, because it doesn't waste energy processing every scrap of visual data it receives; it gathers only relevant information. We focus on one snippet of information and assume that everything else is stable and consistent with past experience; that's why most people miss even the most glaring continuity errors in films. If an object doesn't meet our expectations, chances are we won't see it. Van der Stigchel makes his case with examples from real life, explaining, among other things, the limitations of color perception (and why fire trucks shouldn't be red); the importance of location (security guards and radiologists, for example, have to know where to look); the attention-getting properties of faces and spiders; what we can learn from someone else's eye movements; why we see what we expect to see (magicians take advantage of this); and visual neglect and unattended information.
Author : Jonathan Fawcett
Publisher : MIT Press
Page : 695 pages
File Size : 40,18 MB
Release : 2015-11-27
Category : Science
ISBN : 0262331896
An authoritative overview of current research on human attention, emphasizing the relation between cognitive phenomena observed in the laboratory and in the real world. Laboratory research on human attention has often been conducted under conditions that bear little resemblance to the complexity of our everyday lives. Although this research has yielded interesting discoveries, few scholars have truly connected these findings to natural experiences. This book bridges the gap between “laboratory and life” by bringing together cutting-edge research using traditional methodologies with research that focuses on attention in everyday contexts. It offers definitive reviews by both established and rising research stars on foundational topics such as visual attention and cognitive control, underrepresented domains such as auditory and temporal attention, and emerging areas of investigation such as mind wandering and embodied attention. The contributors discuss a range of approaches and methodologies, including psychophysics, mental chronometry, stationary and mobile eye-tracking, and electrophysiological and functional brain imaging. Chapters on everyday attention consider such diverse activities as driving, shopping, reading, multitasking, and playing videogames. All chapters present their topics in the same overall format: historical context, current research, the possible integration of laboratory and real-world approaches, future directions, and key and outstanding issues. Contributors Richard A. Abrams, Lewis Baker, Daphne Bavelier, Virginia Best, Adam B. Blake, Paul W. Burgess, Alan D. Castel, Karen Collins, Mike J. Dixon, Sidney K. D'Mello, Julia Föcker, Charles L. Folk, Tom Foulsham, Jonathan A. Fugelsang, Bradley S. Gibson, Matthias S. Gobel, Davood G. Gozli, Arthur C. Graesser, Peter A. Hancock, Kevin A. Harrigan, Simone G. Heideman, Cristy Ho, Roxane J. Itier, Gustav Kuhn, Michael F. Land, Mallorie Leinenger, Daniel Levin, Steven J. Luck, Gerald Matthews, Daniel Memmert, Stephen Monsell, Meeneley Nazarian, Anna C. Nobre, Andrew M. Olney, Kerri Pickel, Jay Pratt, Keith Rayner, Daniel C. Richardson, Evan F. Risko, Barbara Shinn-Cunningham, Vivian Siu, Jonathan Smallwood, Charles Spence, David Strayer, Pedro Sztybel, Benjamin W. Tatler, Eric T. Taylor, Jeff Templeton, Robert Teszka, Michel Wedel, Blaire J. Weidler, Lisa Wojtowicz, Jeremy M. Wolfe, Geoffrey F. Woodman
Author : Tim Wu
Publisher : Vintage
Page : 434 pages
File Size : 40,23 MB
Release : 2017-09-19
Category : Business & Economics
ISBN : 0804170045
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
